January 17, 2013

How to Decide if a New Social Tool is Relevant to Your Business

published this at 9:30 am

By Rosemary O’Neill

Remember how uncool bell-bottom jeans were 10 years ago? Then they became so uncool that they were cool again (they’re now uncool again, just FYI).

The world of social media works in much the same way. As Heidi Klum says on Project Runway, “one day you’re in…the next day, you’re OUT.” Facebook is the big kahuna right now, but there’s no guarantee that it will stay on top.

For that reason, it’s a good idea to at least take a glance at new or revived social tools once in a while. This post will give you some strategies to help you evaluate whether a new shiny object is “hot or not” for your online business strategy.

How to Evaluate a New Social Tool

These are just some of key considerations for when you read a Mashable article about the “next new thing” in social media. It’s important to stay abreast of changing technology, but you don’t want to chase shiny objects!

How do you decide whether to jump into a new social application?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Buy the Insider’s Guide to Online Conversation.

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