October 18, 2013
rosemary published this at 7:56 am
By Charles Mburugu
Pinterest can be a great option for business owners who would like to promote their products and services. One of the most popular social media networks, it is not just for leisure time anymore.
Pinterest allows users to collect photos and videos and share them with others. These images are pinned on boards, which are categorized according to hobbies, interests and events. Here are some tips that will help you take your pinning to the next level.
1. Include hashtags, @reply and keywords
Pinterest users can use hashtags and keywords to look for specific items. In addition, they are informed whenever anyone replies to a pin. Therefore, make sure your pin descriptions have the relevant hashtags as well as keywords. This will increase the chances of your pin appearing in related searches. However, avoid having excess hashtags in your description since this could make it difficult to read. Replies enable your visitors to share their thoughts in the comments section of the pin.
2. Add a ‘Pin it’ bookmark to your browser
If you don’t have a ‘pin it’ bookmark, pinning anything from any site can be a long and frustrating process. The good news is that installing this bookmark on your browser is very simple. All you need to do is visit http://about.pinterest.com/goodies/ where you can download the ‘pin it’ button and then install it. Whenever you pin a web page, you will be able to see all the photos on it. You can then select the specific image you want to pin.
3. Be social
The main purpose of social networks is to enable users to share, comment and connect with others. Therefore, when using Pinterest, you need to engage with others by liking, commenting on or repinning what they have posted. By being social and helpful, you will attract the attention of other users and they are likely to return the favor.
4. Request that followers pin photos of themselves with your product
This can be a very effective strategy for connecting with your fans and finding out what they think about your products. Running a contest would be a great way of implementing this strategy. For instance, the person who pins the most creative photo could get a discount on their next purchase. Alternatively, you could choose the winner based on the number of likes or re-pins their photo gets. This will encourage participants to involve their friends in the contest, thus resulting in more exposure for your products. Always be sure to read the Pinterest business guidelines before starting a contest.
5. Pin directly on your blog
If you have a blog, Pinterest allows you to pin photos directly on it. Whenever you find anything interesting, you can add it to one of your future blog posts. Alternatively, you could write a whole blog post based on that photo. Adding photos to blog posts is very easy. All you need to do is click the ‘Embed’ button on the photo and copy the code which appears. You can choose to adjust the size of the photo before pinning it on your blog.
6. Pin videos
Besides photos, Pinterest also allows you to pin your favorite videos. This is a great feature for people who are selling all kinds of products. You can pin ‘How to’ lessons and ‘DIY’ tutorials that show how the product actually works. Ask some of your fans to pin videos of themselves using your product and taking about its benefits. You could also choose to pin videos which show how the product is actually created. Funny videos of all kinds can also be very effective in capturing the attention of your audience.
7. Test various captions
One of the best things about Pinterest is the captions feature. You can use this feature to add hashtags as well as keywords. As you use these captions, it will be important to monitor them on a regular basis. Find out which captions attract the highest number of likes, repins and comments. This will give you an idea of what kind of captions to use for your future pins.
8. Include a dollar sign for products
If you’re pinning an image of something you have for sale online, you can include the dollar sign in the description, and Pinterest will automatically put a price ribbon across the corner, and index your pin as an item for sale.