August 7, 2014

How to tame social media’s sound and fury

published this at 6:26 am

“Out, out, brief candle! Social media’s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing.” (almost) Macbeth Quote (Act V, Scene V).

You’re building a business, right?

That means you should be spending most of your time making your product or services as amazing as they can be. You need to focus.

single black dot on red field

Social media is one little piece of your marketing puzzle, so it shouldn’t be absorbing large chunks of your day, even if you’re a solo entrepreneur who’s running everything.

“But I’m getting alerts across my screen all day long,” you say.

In the immortal words of Chef Gordon Ramsey: Shut. It. Down.

If you truly are building a business, you must create space for innovation, planning, face-to-face contact with customers, and other things that take you away from a computer screen.

Tips for Putting Social Media Back in its Place

Above all, keep it in perspective. It can seem as though everything revolves around social media, but your customers just want your fantastic product/service, delivered with a smile. Everything else is just “sound and fury.”

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Photo Credit: via Compfight cc

Filed under Marketing /Sales / Social Media, Productivity, Successful Blog | 6 Comments »

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6 Comments to “How to tame social media’s sound and fury”

  1. August 7th, 2014 at 10:02 am
    Brigitte Kobi said

    Thanks for sharing your insight, Rosemary. As a blogger one deals a lot with social media. However, I have a clear (written) plan of what I do each day and how much time I give it. So if I work through my accounts once a day, I am mostly up to date.

    Have a great day.

  2. August 7th, 2014 at 3:12 pm
    rosemary said

    That’s a great way to handle it Brigitte! Do you pretty much stick to the same plan for the social items every day?

  3. August 7th, 2014 at 6:17 pm
    Emmanuel said

    Hello Madam Rosemary,

    I see social media as more or less like a double edged sword. In one breath we could find ourselves promoting our business and in the other, wasting precious time there without really realising how important our times are.

    ‘Stop saying social media is “free.” It’s not. Your time is worth money.’ This is my favourite part in your submission.

    PS: I found this shared on

  4. August 8th, 2014 at 1:06 am
    Brigitte Kobi said

    Hi Rosemary, yes more or less I do every day the same amount. I am on Pinterst about twice a week to look for inspiration and to answer requests.

  5. August 8th, 2014 at 7:04 am
    rosemary said

    Thanks Emmanuel!

  6. August 9th, 2014 at 6:03 am
    Elsie said

    Hi, thank you for such an interesting post. I really liked the part that social media is not free and we should actually appreciate our efforts and free time.

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