July 29, 2014

I Am Not A Blogger

published this at 8:06 am

By Lisa D. Jenkins

I believe in blogging. Just not for me.

Female silhouette

Every 7 days I sit down to write a post here. Against almost every bit of social media/blogging advice to the contrary, my own blog – for years aptly titled The Occasional and Erratic Blog – has sat sparse and neglected. But Iím just now understanding why.

Self-employment wasnít so much a carefully considered selection for me as it was a response to circumstances that required immediate action.

My two kids and I had decided to leave everything and start a new life together. Iíd held a job I loved at a state college for almost 10 years. With benefits the job paid enough to cover a fairly modest life for a family of three. As my son said at the time, ďWe might eat hot dogs and ramen forever, but theyíll be our hot dogs and ramen.Ē

A month after the divorce was final, I lost the job Iíd held and loved for 10 years – statewide budget cuts were deep that year. There I was with custody of my 13 year old son, a 21 year old in college, a mortgage and no income to cover any of it.

It was at that moment I decided to truly support myself rather than once more place myself in a position of counting on something else that might dissolve.

Iíd been watching social media evolve and participating for a while – hoping my Director would let me integrate it into our marketing – and I knew beyond a doubt that I could make this work for me and for others. So I took the leap and dove head first into finding my way as a social media professional.

I was extremely vocal on Twitter and Facebook, learned WordPress and taught myself the coding skills we needed back in the day. Because: no plugins. I spent every single day learning and building connections by being helpful wherever I could. I offered advice, pointed people to resources, donated my time and writing to non-profits and I went to conferences. Nothing has been as keenly painful to my introverted self as that seemingly endless cycle of self-promotion but I did it. The one thing I never settled into was blogging.

Disclosure: Random exaggeration ahead.

ďBut you MUST blog,Ē says everyone always.

Yes, well, five years later and Iím still here – and barely blogging.

Inconceivable? Oh, itís conceivable, I assure you.

But how to explain that to people and prospective clients became the issue at hand. Two weeks ago, on the Main Salmon River in the middle of Idahoís Frank Church River of No Return Wilderness, it crystalized for me.

I donít want to be an A-List blogger. Iíve no aspirations to write a social media or marketing book. I donít wish to be recognized as a media personality. Iíve never pursued those things.

I define and execute strategy. I measure and analyze metrics. I engage on social media. I curate content. I design campaigns. I build relationships. And, I blog … for my clients.

I do the job I love in the best way possible for the clients I partner with. If my work isnít the best example of my worth to a new or existing client, no amount of blogging on my own site will help.

Hi. Iím Lisa. Iím a social media practitioner and thatís all I want to be.

How does what youíre doing fit with what you want to be?

Author’s Bio: Lisa D. Jenkins is a Public Relations professional specializing in Social and Digital Communications for businesses. She has over a decade of experience and work most often with destination organizations or businesses in the travel and tourism industry in the Pacific Northwest. Connect with her on Google+

Filed under Content, Personal Development, Successful Blog, Writing | 6 Comments »

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6 Comments to “I Am Not A Blogger”

  1. July 29th, 2014 at 9:59 am
    Chris Marshall said

    I’ve finally come across a post that speaks to me. Thank you!
    As an SEO my digital “friends” have wanted and sometimes expected me to write, blog, tweet, post and speak on my expertise divulging my “secrets”. Truth is…I don’t have any secrets. I just try and test what works for me and my clients. So far that tactic has worked to my advantage. And my client’s success has spoken for itself.

  2. July 29th, 2014 at 12:36 pm
    Lisa said

    I’m glad what you read resonated with you. It’s important that the means we use to promote ourselves align with who we are what we value. Put your effort into a source of promotion that works for and fits you, and everything will come right in the end.
    Thank you for reading!

  3. July 29th, 2014 at 12:45 pm
    Warren Whitlock said

    You’re such great example of NO RULES, the life philosophy that all the best practices, advice and guide you look at are no substitute for knowing what you want

  4. July 30th, 2014 at 9:42 am
    Lisa said

    Thank you, Warren! If I encourage a single person to live and work on their own terms, I’ll consider this a success. :)

  5. July 30th, 2014 at 11:28 am
    Emmanuel said

    Hello Madam Lisa,

    I am sorry for your divorce. I am tempted to say you’re a blogger irrespective of whether you blog for yourself or for your clients.

    But as you prefer to be known as; ”Hi. Iím Lisa. Iím a social media practitioner and thatís all I want to be.”
    So be it!

    I found this post of yours shared on kingged.com

  6. July 30th, 2014 at 11:53 am
    Warren Whitlock said

    You will encourage more than one.. and multiply that success.

    Then it gets addictive :)

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