May 16, 2006

Ideas in Your Refrigerator

ME Liz Strauss wrote this at 8:00 am

You Know You’re Procrastinating When . . .

Finding Ideas Outside of the Box logo 2

. . . cleaning the refrigerator takes on a new and miraculous sense of urgency with a heavenly glow.

Go ahead give in and do it, but don’t lose to procrastination. Turn that refrigerator chore into an exploration for ideas. Here are three things you might think about.

  • What is your customer experience of the products that you are tossing out? Can you use those experiences to seed an article for your blog?
  • Refrigerators are filled with products. How do the companies who make those products promote them? Can you twist any of their ideas into ways to promote your business or your blog?
  • Is there a brand in there you are attached to? What do you value about that brand? Can you put your feelings into words? How can you use that brand value you feel to strengthen your personal brand and the brand experience people have when they meet you?

Procrastination just became an idea session, and on top of that you’ve cleaned your refrigerator! That’s productivity where you could have been doing what I’ve done — standing in front of an open refrigerator door thinking about how the light goes on and off.

Bet you can think of more ideas to find inside of that Big Box. How about sharing some with us?

–ME “Liz” Strauss

Related articles
Don’t Fear the Blank Screen — Be a Miner
Exploring for Ideas at Technorati
Eye-Deas 1: Have You Started Seeing Things?
More ideas in the Idea Bank category and in Writing Power, Thinking Outside the Box, Customer Think, and Brand You Series on the SUCCESSFUL SERIES PAGE

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Filed under Branding, Customer Think, Idea Bank, Marketing, Motivation/Inspiration, Outside the Box, Productivity, Successful Blog, Writing |



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10 Comments to “Ideas in Your Refrigerator”

  1. May 16th, 2006 at 9:30 am
    Ohad said

    Hi Liz,
    Yet another great post. I wish you’d has written this article 2 days ago when I cleaned my fridge :)

  2. May 16th, 2006 at 9:39 am
    ME Strauss said

    Hey, Ohad,
    If only you’d told me you had that on your mind. :)

  3. May 16th, 2006 at 9:44 am
    Ohad said

    I’ll be sure to do next time I do any household chore so I don’t miss out on a brand new article of yours.
    Cheers.

  4. May 16th, 2006 at 11:35 am
    Advice Librarian said

    Well, I just had a coffee moment I had to write about….

  5. May 16th, 2006 at 12:44 pm
    HART (1-800-HART) said

    Oh .. I have a great story about a refrigerator and procrastination .. // but, I’ll tell you tomorrow. :p

  6. May 16th, 2006 at 2:08 pm
    Joe said

    I’m hungry… Think I go get some inspiration.

  7. May 16th, 2006 at 2:27 pm
    ME Strauss said

    What a great set of comments you all left here. It’s almost like a dialogue from a coffee shop. :)

  8. May 16th, 2006 at 2:30 pm
    ME Strauss said

    Looking forward to that refrigerator and procrastination story, HART. . . as long as it’s not a gross FOOD story. I only say that because I know how food stories can sometimes get, not because I necessarily think that you’ll go there.

  9. May 16th, 2006 at 2:45 pm
    HART (1-800-HART) said

    Yes .. I can’t wait for that story too .. about ‘procrastination’ .. and ‘tomorrow’ .. (if i get around to it) ..

    Naturally I was just kidding .. but on a serious note .. it was a good analogy with your fridge and ideas. If I were to look at my fridge and figure out what I see when I open it .. I see the healthy food at the bottom of the fridge (water, vegetables, fruit) medium stuff in the middle (milk, meat, dressings, sauces) and fattier stuff on the top (eggs, oils, creamers, mystery tupperware containers, etc) .. and, above that in our freezer.. filled with ice cream and other desserts and frozen fatty foods.

    You think the fatty foods should be on the bottom so you get exercise to bend down reaching them. It’s the same with our Pantry.

  10. May 16th, 2006 at 2:48 pm
    ME Strauss said

    Aw darn. . . make up a story HART. I know you’ll make one up tomorrow. :)

    Guess I’d better get back to work.

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