SOB Hall of Famer: Principled Innovation by Jeff De Cagna
The Principled Innovation Blog, written by Jeff De Cagna, seeks to drive a new conversation in the community of non-profit membership associations. Innovation is critical to the long-term success of associations and, contrary to popular belief, it is possible for associations to innovate in a principled, values-based way. And yet many people still believe that “association innovation” is a contradiction in terms. The Principled Innovation Blog will always push back against the popular mythology and prevailing orthodoxy surrounding innovation, and will continue to challenge association leaders to accept responsibility for making innovation happen in their organizations.
Notes from Liz: Jeff’s blog is definitely one that’s dedicated to a niche, and when I say dedicated I mean all of the time and personal investment that word can imply. You can hear Jeff’s commitment and energy in every paragraph. He’s taken the time to show exactly how much he believes in the idea of strategic innovation to create a new culture of growth and success in the world of nonprofit associations. He has me convinced.
Thanks, Jeff, for sharing your vision that quality, principles, and values matter in every endeavor where people work together.
–ME “Liz” Strauss
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