Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

June 24, 2009

Is Your Promise Irresistibly Attractive to Your Customers?

ME Liz Strauss wrote this at 7:53 am

relationships button

As business moves on line, less and less of what is offered is “one size fits all.” Customers like you and me have developed a taste for what helps us express our individuality. The more a business or a blog seems to “look and feel” like me, the more likely I am to stick around and explore.

What does that mean to an online business now?

Build a Promise on Values

We are a fascinating species. When we don’t know where to go, we’ll go where everyone else goes. But give me a valuable reason to come to you, and you’ve made a customer –- a reader -– possibly a friend forever.

It’s likely that our customers will look a lot like ourselves. People gravitate to people who think as they do. In fact, we think people who think as we do are smart, and those who don’t are difficult uninformed or unable to “keep up.” Naturally our best customers will share our values too.


What we value is what we’ll fight for, what we’ll put our head, heart, and time on the line for.

Build a promise core on values to attract customers who love your business as much as you do.

Core values define what you and your customers put above everything else. When they’re aligned and out loud, they are our voice and an irresistibly attractive message.

What core values do you share with your most loyal customers?

You’re only a stranger once.
–ME “Liz” Strauss
Work with Liz!!

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7 Comments to “Is Your Promise Irresistibly Attractive to Your Customers?”

  1. June 24th, 2009 at 10:52 am
    socialnerdia said

    You’re only a stranger once. I can’t believe I never heard that before. Made me think much more than I thought it would. By the way, I believe you’ll be at WordCamp Dallas so would be nice to meet you there.

  2. June 24th, 2009 at 3:46 pm
    Fred H Schlegel said

    ‘Always our best’
    ‘Always communicate’

    Such an important way to to meet or exceed expectations even in a world gone mad. For a science business I work with the lead researchers will not offer services they feel fall beneath their quality and usefulness standards, even though that leaves money sitting on the table some days.

  3. June 24th, 2009 at 7:02 pm
    ME Liz Strauss said

    Yes socialnerdia,
    Sure will be at WordCamp Dallas. I hope we get a long block of time for conversation. I like making new friends and hearing what they’re up to. :)

  4. June 24th, 2009 at 7:04 pm
    ME Liz Strauss said

    Hi Fred!
    Imagine if we could teach folk to reach higher … how could we get those reachers to take a minute to find the excellence in what folks are asking for? How can we raise the values of the folks who are asking?

    Liz

  5. June 25th, 2009 at 4:18 am
    Glenda Watson Hyatt said

    Liz, one thing I love about your blog is it makes me think. It gets me looking at words and thoughts from different angles. Thank you for that.

  6. June 25th, 2009 at 10:00 am
    Daniel said

    “Incorporate social relationships in your value proposition to consumers.” — Larry Irons

    I believe that if anything, companies must give people a reason to make their product/service a conversation-starter.

    Are you good enough to talk about?

  7. July 4th, 2009 at 9:04 pm
    Links To Improve Your Blog and Business | Profitable Mommy Blogging said

    [...] Is Your Promise Irresistible to Your Customers? another great piece by Liz Strauss on valuing and learning about your customers. [...]

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