Liz Strauss at Successful Blog

Thinking, writing, business ideas … You're only a stranger once.

May 4, 2006

Jonathan Schwartz, CEO, Expert Corporate Blogger

ME Liz Strauss wrote this at 7:53 am

CEO of Sun Microsystems

I’m sure that Jonathan Schwartz has plenty to do. After all, he’s CEO of Sun Microsystems, traveling the world and talking to the media comes with the job — not to mention running that Fortune 500 company. When he took on the role, people wondered whether he would continue his other role as writer of Jonathan’s Blog.

His answer was a lengthy post that said emphatically, “YES.”

That’s because Jonathan Schwartz, CEO of Sun Microsystems gets what blogging is about. In fact, he takes his blog to the state of the art in corporate blogging. If you’re working with new corporate bloggers or are one yourself, this is the blog to watch.

Jonathan Knows Corporate Blogging

I’ve been reading Jonathan’s blog for a day now, going back a few months. It’s not hyperbole when I say he’s a master at blogging for his corporation. I wrote a post with excerpts that detais this at LizStrauss.com, but I think the main points are worth mentioning again here.

He does many other things right. He shows off his employees. Let’s them know that he knows who they are. Let’s them see who he is. Draws readers into the Sun Microsystems experience to be part of his team. It happens so naturally that I found myself wishing I could do business with him, just to enjoy more of the experience.

Jonathan’s blog is powerful public relations and promotion for Sun Microsystems and for Jonathan Schwartz.

The Prototype Business Blog

More and more I think that the most important quality factor in quality content is the blogger. Bookmark this blog. It’s a prototype of what a business blog can be. Okay maybe the posts could be shorter . . . but they don’t really have to.





Filed under Branding, Business Life, Marketing, Successful Blog | 5 Comments »




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5 Comments to “Jonathan Schwartz, CEO, Expert Corporate Blogger”

  1. May 4th, 2006 at 9:20 am
    ann michael said

    Liz – I think you just “blogtipped” Jonathan! I couldn’t agree with you more on all counts.

  2. May 4th, 2006 at 10:44 am
    ME Strauss said

    What a great idea! I wish that I had thought of that. Maybe I’ll follow your lead and do it too. Next month on blogtipping day!

  3. May 4th, 2006 at 3:45 pm
    Jack said

    Liz, you know what.. i should follow his footstep if i wish to keep a balance in blogosphere and real world. Else sometimes real world starts shadowing your other part time activities so much that you hardly gets time to do anything of ur choice.
    thanks again for such a informative blog.

  4. May 4th, 2006 at 5:05 pm
    ME Strauss said

    Hi Jack,
    Good thoughts all, though I think you might find him hard to keep up with. Whew, he certainly does a LOT! :)
    Liz

  5. September 15th, 2006 at 7:16 pm
    Successful Blog - Organizational Development 2.0 Style said

    [...] Related articles 6 Steps to a Branded Business Blog in Record Time Knowing How People Think — As a Business Tool Jonathan Schwartz, CEO, Expert Corporate Blogger [...]

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