November 14, 2006
Mind Mapping: Right Brain Work Ahead — Enter At Your Own Risk
ME Liz Strauss wrote this at 1:35 pm
Let’s Get Visual
You wake to a song on the radio, an oldie that takes you back to where you heard it. That was at a summer concert on the freshly mown lawn. You can almost smell the grass again. You see the faces of the friends you were with, especially your steady date. Bits of conversation from that night come back to you. You start to laugh at a joke you thought you’d completely forgotten.
Almost all of the work that made that experience happen was your right brain making associations. The song you heard was associated to the event and each detail that radiated out from it, until you had a picture of the event.
Mind Mapping
Mind Mapping — The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain’s Untapped Potential — is a way of taking that kind of relational thinking out of your head and putting it where we can see it.
You might already know how to do it. Chances are you know a kid who can. Grade schools have been teaching how to organize and map ideas this way for a couple of decades. In school this technique is called clustering, idea mapping, concept mapping, or idea webs. They’re part of the curriculum as early as age 7.
When to Use a Mind Map
Mind maps are useful for clearing your mind of the thoughts around an idea. A mind map is best used for capturing an idea and its parts while it’s happening. They work well for most people because they allow for information to be structured in the same way as our brains relay it: I made the mind map below as I was conceiving the basic services for the Perfect Virtual Manager (PVM).
This map represents the thinking at stage 1. It shows the groups PVM would serve and the basic services each might use. The map helped me define the service and became a visual to talk and write from when I was discussing the idea with others. Now the fledgling concept shown here is far more complex.
One look at the mind map and folks have the “big picture” of what kind of service I’m offering. It gives them a solid grounding through a visual. What began as a way for me to work with my thoughts has produced a useful tool for sharing the first stage of the offering.
Mind mapping is particularly good for situations in which you want to share somewhat structured ideas with a client, but you don’t want them to look so finished that the client has no room for input.
Here are some resources for mind mapping. You don’t really need software to do it. I find a pencil works well too.
Have you mapped your mind lately?
–ME “Liz” Strauss
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22 Comments to “Mind Mapping: Right Brain Work Ahead — Enter At Your Own Risk”

Mike said
I’ve not rtaken to the software tools, but I’m sure I can find at least 3 hand-drawn mind maps on my desk right now. Thank you, Tony Buzan! They really are the perfect tool for organizing your thoughts on a subject.
ME Strauss said
Yeah Mike,
The software is quite expensive for something a pencil can do. Did you really not ever bump into these in school?
Mike said
I first heard of mind maps about 5 years ago after randomly grabbing a Tony Buzan book off the library shelf. Before that it was outlining or storyboarding. Reading the book was a series of those smack-self-in-the-head why-didnt-I-think-of-that moments!
I probably didn’t see them in school because I graduated in 1982. [Yes, I am a fossil] But old dogs know when a good new trick comes along, so now I’m an avid mind-mapper.
Kent Blumberg said
Here’s a 295-word primer on mindmapping, with a couple of other links:
http://kentblumberg.typepad.com/kent_blumberg/2006/06/how_to_mindmap.html
ME Strauss said
Hey, Mike,
They been schools since you wwere a little kid. Interesting. Probably more a case that your teachers didn’t get how to use them right. Many folks don’t.
ME Strauss said
Hi Kent,
Thanks for the link. That’s a great one!
Looks like you use mind maps too.
Mike said
I just got back from Nashville, havingmet with one of my corporate blog clients and he wants me to do a mind map for his people, to outline the avenues I want them to take when they compile data for me.
Without this primer and resource, I’d have been googlin’ in the dark.
Thanks for the direction.
Kevin OKeefe said
Just realized MindManager had a mac version a couple weeks ago. Used it on numerous occcasions since and in process of getting license for all team members.
Fabulous for reviewing projects with clients.
ME Strauss said
Hey Mike,
I can send you all sorts of stuff, if you need some. I can also compile something for your folks who’ll be reading the map. Just let know if you want more.
ME Strauss said
Kevin!
It’s great to see you!
Yes, I agree. Mind maps are actually much stronger than powerpoint for getting a client involved in your thinking — words alone keep people stuck in their head, graphic organizers help them to visualize possibilities.
Great point! Thank you for adding it.
Sasha Manuel said
I’ve been using the Mind Manager software at work and have found it pretty useful. I love how it helps me get organised. It’s great for brainstorming and planning strats. Heehee.
But yea, using a pen and paper still comes handy. I always keep them close to my laptop. LOL.
ME Strauss said
Hey Sasha!
Great to see you!
The only problem I have with the software is the price would buy a lot of pencils and paper.
I love the way the mind maps look and their great if you want share them in business settings or have them on a computer.
Successful Blog - Compendium from OpenLearn: FREE Mindmapping Software said
[...] Related article Mind Mapping: Right Brain Work Ahead — Enter At Your Own Risk [...]
A successful blogger takes a look at mind mapping | ePublishingDaily.com said
[...] So it’s good to see others extol the virtues of mind-mapping as Liz Strauss over at Successful Blog has recently done: When to use a Mind Map Mind maps are useful for clearing your mind of the thoughts around an idea. A mind map is best used for capturing an idea and its parts while it’s happening. They work well for most people because they allow for information to be structured in the same way as our brains relay it [...]
Successful Blog - FreeMind: Mindmapping for Notes and Blog Post Ideas said
[...] Related articles Mind Mapping: Right Brain Work Ahead — Enter At Your Own Risk Compendium from OpenLearn: FREE Mindmapping Software [...]
jon said
I’m a big fan of mind-mapping. Working on a Mac I find Tinderbox by the folks at Eastgate to be invaluable.
Tinderbox is due to be released for Windows soon. The good thing about it is that it works as an outliner and mind-mapping tool.
It’s a superb piece of well-crafted software albeit slightly pricey.
Phil said
I use mind mapping quite a lot. I do agree with one of the comments that the software can be a bit pricey. Although for the essays and reports that I do use mind maps - software is the only way - unless you want to reat work that you have already done. Mind manger is quite a good program but I much prefer Spark-Space not least because of the ability to structure the text document via the graphical map view. It also available for windows and MAC.
ME Strauss said
Hi Phil!
Welcome!
Spark Space is one that I don’t know. Have you got a link?
Phil said
Hi ME Strauss
The link is http://www.spark-space.com - I believe you can download a free demo version - when I first got my demo it was a full working version that lasted 3o days. Let me know how you get along with it.
ME Strauss said
Hi Phil,

You can call me, Liz, everyone does.
Maybe you’d like to do a review of spark space for us? If you would, shoot me an email. You can find on my “work with Liz” page.”
Brenda Nicholson said
I find mind maps to be a very effective tool in planning and seeing the big picture, but I dislike mind mapping software. Most of the ones that I have tried are still very linear in nature and produce something that looks more like a drawing of a circuit board. Big pieces of paper and colored markers really get the ideas flowing and spark creativity.
ME Strauss said
Hi Brenda!
Welcome! Mindmaps work well to get our ideas together and on paper where we can work with them. That’s where they are userful to me sometimes. I like them for presentations.