Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

March 12, 2007

Mini-Session 13: The Four Cs of Blogging

ME Liz Strauss wrote this at 8:01 pm

Guest Speaker: David Armano

The Four Cs of Blogging

The 4cs of Blogging

Thank you, David!
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Visit Daivid’s blog, Logic+Emotion to experience the intersection of Marketing, Brand Engagement + Experience Design—where passive consumers become active participants.
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Group Discussion . . .

David regrets that a last minute meeting was called at his office, making it unlikely that he’ll be here for a QandA. We’ve still got the insights that he brought to the conference.

So I’ll start with a question. Which of the 4 Cs do you think most bloggers pay least attention to?


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51 Comments to “Mini-Session 13: The Four Cs of Blogging”

  1. March 12th, 2007 at 8:03 pm
    ME Strauss said

    David so wanted to be here, but his business called a meeting at the very last minute.

  2. March 12th, 2007 at 8:06 pm
    Phil Gerbyshak said

    I would say clarity is the one often overlooked. It’s tough to be clear all the time.

  3. March 12th, 2007 at 8:08 pm
    Carma Dutra said

    I would say Community with Consistency as a close second. I am new to blogging so this is just my intuition.

    I might add I am enjoying reading all of the guest speakers. Awesome platform, Liz

  4. March 12th, 2007 at 8:08 pm
    Sandy said

    Oh - too bad.

    In answer to your question, I think it depends on the reader, and the topic. The answer could change.

    And I just read Phil’s response. Interesting that I took it from the reader’s perspective.

  5. March 12th, 2007 at 8:08 pm
    ann michael said

    I would vote for that or consistency - it’s easy to get pulled off track.

  6. March 12th, 2007 at 8:10 pm
    Carolyn Manning said

    Yep, definitely clarity and/or consistency.

  7. March 12th, 2007 at 8:11 pm
    ME Strauss said

    Phil,
    I’m with you. It’s darm work to be clear. We have one ambigous language.

  8. March 12th, 2007 at 8:11 pm
    ann michael said

    I just counter balance my lack of consistency with defining my topic more broadly :-)

    Then I can still sleep at night!

  9. March 12th, 2007 at 8:12 pm
    Phil Gerbyshak said

    Yeah, I struggle with consistency too.

    I guess really, the only one I get all the time, I think, is community. Even content suffers sometimes.

  10. March 12th, 2007 at 8:12 pm
    Phil Gerbyshak said

    Be broad in your definition - hilarious advice Ann…and spot on! A guy’s gotta sleep. Good thinking :)

  11. March 12th, 2007 at 8:13 pm
    ME Strauss said

    Hi Carma Dutra,
    Welcome,
    Both community and conistency are up there. Consistency lets us know the blogger is serious about the vision is. It makes us feel smart to know where someone is going before they get there.

    Community, well, if you’be been to a blog without one. You know how important it is.

  12. March 12th, 2007 at 8:14 pm
    ME Strauss said

    Sandy,
    I agree sometimes I care about one more than the other. It’s all about my reason for reading. If I’m after information, community is not so important.

  13. March 12th, 2007 at 8:15 pm
    Phil Gerbyshak said

    Hey Carma! How are you? So cool to see you here and at my place occasionally! Thanks for adding to the conversations.

  14. March 12th, 2007 at 8:15 pm
    ME Strauss said

    Ann and Carolyn,
    Conistency and clarity . . . it’s funny. That made me wonder under which C boredom would fit.

  15. March 12th, 2007 at 8:16 pm
    Sandy said

    Liz,

    That’s what I meant… maybe clarity is one I can work on. Sometimes my writing is not complete, but I get it… so I forget to expand on my thoughts. :-)

  16. March 12th, 2007 at 8:17 pm
    ME Strauss said

    It seems the answer of what’s most important must be . . . CONTENT, because no one mentioned it. We all took it for granted. Compelling content will get me to overlook almost any other flaw.

  17. March 12th, 2007 at 8:18 pm
    Carolyn Manning said

    So, do we look to become consistently clear or clearly consistent?

  18. March 12th, 2007 at 8:19 pm
    ann michael said

    Ah - but I thought of clarity and consistency as attributes of content.

    It’s like two of the four (clarity and consistency) enable the other two!

  19. March 12th, 2007 at 8:20 pm
    Rick Cockrum said

    So with clarity and consistency of content we can build a community?

  20. March 12th, 2007 at 8:22 pm
    ann michael said

    That’s what I’d think! Clarity of purpose too.

  21. March 12th, 2007 at 8:25 pm
    ME Strauss said

    So are we ckear on that? :)

  22. March 12th, 2007 at 8:26 pm
    ann michael said

    with a K!!! Didn’t you read Terry’s post?

    :-)

  23. March 12th, 2007 at 8:27 pm
    Rick Cockrum said

    I’m going to have to get new glasses, Liz. :-)

  24. March 12th, 2007 at 8:30 pm
    Ellen Weber said

    When I see these 4 - in shapes they are posted here - I think of the skilled juggler who holds’em all in the air at once and people enjoy the show far more.

    Thanks David, for the visual inspiration to keep up the juggle.

    When it comes to community, what ways do you suggest blogs build unique communities - as opposed to numeric pings.

  25. March 12th, 2007 at 8:37 pm
    Rick Cockrum said

    I watch people like whose genuine affection for others is evident and informs their actions in ways that we can sense even through the electronic media, then learn to feel that emotion within myself.

  26. March 12th, 2007 at 8:38 pm
    ann michael said

    What a great question, Ellen!

    According to my stats almost all my readers - every day are new. A really small percentage come back.

    (BTW, I love the pictures on MyBlogLog - I always smile when I see those faces there! Makes me feel like i might be getting to know people - Rick - your pic cracks me up!!!!! I love it)

  27. March 12th, 2007 at 8:45 pm
    Rick Cockrum said

    The pictures are the sole reason I started to use MyBlogLog. It makes blogging feel more like a conversation. I recognize faces (and symbols) easier than I recognize names. And it’s easier to focus on an audience when I have a visual of the people in it.

  28. March 12th, 2007 at 8:46 pm
    Sandy said

    I have to chime in here. I agree with Rick about recognizing faces. It makes it more real to me when I see pictures.

  29. March 12th, 2007 at 8:46 pm
    ann michael said

    It really is nice to see faces.

    Have a nice night guys - I have to run!

  30. March 12th, 2007 at 8:48 pm
    Joe said

    Hey Ann,
    You can’t forget about your subscribers. I almost did once, but Chris reminded me that they are there all the time.
    People with less time tend to use RSS as a way to see what you have written and when there is something they feel the need to comment, they will.
    Still Community, only on a different level. :-)

  31. March 12th, 2007 at 8:48 pm
    Rick Cockrum said

    Good night, Ann.

  32. March 12th, 2007 at 8:50 pm
    Joe said

    Oh, Phiiilll,
    Even I have to eat once in a while. I didn’t abandon you guys, but I was hungry…

  33. March 12th, 2007 at 8:51 pm
    Char said

    Hello again everyone. I love MyBlogLog - for the faces and the constant reinforcement that someone is reading my blog.

  34. March 12th, 2007 at 8:52 pm
    Robyn McMaster said

    I’d say community, but the other three are very important and can’t be neglected. I’ve learned how community affects blogging. When I first started I was more concerned in providing excellent content with consistency and clarity for my readers. I didn’t really engage with my readers as much as I do now. I discovered it’s very important to imagine a reader sitting across the table and engaged in a conversation with me. I made a plan at the beginning of the year to engage more with other bloggers. It made a lot of difference to my blog.

  35. March 12th, 2007 at 8:53 pm
    Joe said

    Char,
    I think that must be part of the “community” aspect!?!

  36. March 12th, 2007 at 8:57 pm
    Char said

    Yep. I think so Joe.

  37. March 12th, 2007 at 8:58 pm
    Rick Cockrum said

    Definitely, Joe, for me at least.

  38. March 12th, 2007 at 9:05 pm
    Ellen Weber said

    Great to “see you here Ann!” Thanks for your answer.

    And I smiled when I read your words about the blog log pics. Yes … they’re so cool. I think we are at the initial stages of knowing what an Online community looks like - really:-)

  39. March 12th, 2007 at 9:09 pm
    Joe said

    BTW Liz,
    Are you sure you want to end on #13?
    For those with Triskadecaphobia (is that spelled right?) that could be a problem. ;-)
    Maybe you could do just one more, say on, Acknowledgement of all the Great Commenters and the Sense of Community?!?
    Just an idea, 13 is not my favorite number…

  40. March 12th, 2007 at 9:13 pm
    Char said

    Thirteen is a great number! My birthday is on the luckiest day of the year - 7/13.

    Good night all - see you tomorrow night.

  41. March 12th, 2007 at 9:21 pm
    Joe said

    Ok Char,
    You convinced me… :-)
    Happy belated (by a lot) or early (by not as much) Birthday. :-0

  42. March 12th, 2007 at 9:46 pm
    Joe said

    Shhhh…
    I forgot to tell you, my B-D is this Thrusday. ;-)
    I won’t tell you how old I am going to be and hopefully, I won’t mention it again.
    No promises. ;-)

  43. March 12th, 2007 at 9:48 pm
    Carolyn Manning said

    Char, mine is 7/23. Maybe we can do a virtual birthday thing.

  44. March 12th, 2007 at 9:51 pm
    GP said

    let me make it clear:) methinks it’s clarity especially since the written word is so subject to interpretation by the reader

    Additionally, the author might contribute to lack of clarity since they are coming from the “i know what i’m saying” angle. Hmmm was that clear?

    GP in Montana

  45. March 12th, 2007 at 10:38 pm
    David Armano said

    Hi everyone. I’m so sorry I couldn’t be here. My day job has to come first as it pays the bills and supports the family. That said, I am thrilled to see so much discussion around this simple visual.

    I will be talking about this in more details at SOBCon. For those of you who can make it, I look forward to meeting you in person!

    Thanks for all the comments here. They were great. And food for thought… what if your blog did all four really well?

  46. March 13th, 2007 at 2:55 am
    HART (1-800-HART) said

    Oh .. he forgot the 5th “C” in blogging …

    COFFEE

  47. March 13th, 2007 at 10:46 am
    PDF to Excel conversion and other stuff » 17 Mostly Useful Links that Will Increase Your Blogging Powers said

    [...] David Armano on the 4 Cs of Blogging [...]

  48. March 15th, 2007 at 10:54 pm
    Resources & useful information-work-at-home women,work-at-home moms,home office women,work from home said

    [...] I have been pondering over a topic that was discussed during the Virtual Conference held over at Liz Strauss earlier this week. It was about the “The Four Cs of Blogging”. The questions triggered a discussion when Liz asked about, “Which of the 4 Cs do you think most bloggers pay least attention to?” [...]

  49. March 20th, 2007 at 11:24 am
    Blogging? Tell ‘Em About the Four C’s. - Healthy WebDesign - Developing and Building Successful Websites for Independent Professionals said

    [...] Also, last week Liz Strauss hosted a Pre-Conference Mini-Session with David (and other SOBCon07 Speakers). Check out the great conversation that came out of that Mini-Session. [...]

  50. March 20th, 2007 at 4:24 pm
    Stuart Baker, conscious cooperation said

    As someone new to the blog world, the bloggers I read the most seem to have all 4 c’s moving along quite well.

    These people are sharing powerful content in a wonderful community. What a great use of this medium.

    Liz, thanks for what you are doing.

    Stuart Baker
    http://www.consciouscooperation.com

  51. March 20th, 2007 at 7:29 pm
    ME Strauss said

    Hi Stuart!
    Thank you for saying that. You won’t be feeling new very long if you hang around there.

    You’re not a stranger anymore. :)

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