Liz Strauss at Successful Blog

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May 29, 2008

Seth’s Book and Reaching the Reachable

ME Liz Strauss wrote this at 10:34 am

Reaching You

The Living Web

During my trip to the UK, I was rereading “Meatball Sundae,” Seth’s book about the New Marketing. Certain pages have become thoughts that I like to share with folks who are new to the blogosphere. Seth’s book is one that folks helps bridge the gap to the blogosphere through a lens they understand.

Of course, I was rereading Seth’s book for me too. I find every time I revisit a favorite book with a new problem on my mind, something I hadn’t seen before shows itself to me there. Once again, that proved true. . . .

My thoughts were on how easy it is to have ideas and build products without knowing how to reach the customers those products will serve. My instinct kept pointing to the folks who sit right at our doors.

Do we overlook the customers we already know? Or do we surround ourselves with people doing the same things that we do?

My memory kept returning to Dave Bullock’s declaration at SOBCon08, “You have the community and the relationships . . . I want what you have.”

While reading, I stopped at a passage from Seth’s book (also on his blog)that shone brightly like it was brand new.

. . . start making products, services and stories that appeal to the reachable. Then do your best to build that group ever larger. Not by yelling at them, but by serving them.

Dave and Seth were saying the same thing. Recognize what you already have. Reach out to the folks you know. Make products and services for them.

In response to that idea, I started Models and Masterminds, and it’s getting a fine response. (woo!hoo!)

Glen Stansberry and Leo Babauta have launched an ebook publishing house for the folks they know best.

Reaching the reachable also means keeping fresh and keeping up with them . . .

Roger von Oech has published this generation’s

A Whack on the Side of the Head!

What new offer have you made to the reachable customers you already know? Go ahead. Promote it here.

–ME “Liz” Strauss
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Filed under Business Life, Motivation/Inspiration, Successful Blog |




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5 Comments to “Seth’s Book and Reaching the Reachable”

  1. May 29th, 2008 at 9:05 pm
    Becky McCray said

    People consistently arrive at SmallBizSurvival.com by searching for “small business ideas for small towns.”

    So I pulled together a booklet for them, “20 Small business ideas for small towns,” and found a corporate sponsor, Network Solutions, to help support it. I’ve made it available as a free download, no strings attached. http://is.gd/eyc

    Now I’m working to get printed copies into the hands of chambers of commerce, Main Street groups, and other economic/business development people, to help further build the community ever larger.

    Thanks, Liz, for the invitation to share our own new offers.

  2. May 30th, 2008 at 5:20 am
    Stephen Hopson said

    You, once again, bring up a very good topic that’s been on my mind lately.

    A funny thing actually happened b/c a subscriber asked me for some advice, which I gave and then I suggested that if he wanted more to consider my coaching services.

    Well, that led to an interesting reaction from him, forcing me to look within. But at least I’m moving in the direction in offering my coaching services to those who already know me (my subscribers). I have a ways to go to figure out what I need to offer those I know already - those who interact with me through my blog.

    I don’t have anything yet but I will keep checking this comment section from others who might give me a spark of an idea or inspiration.

  3. May 30th, 2008 at 7:05 am
    ME Liz Strauss said

    Hi Becky!
    I’ve seen your book and it’s outreach at it’s best. Offer folks something helpful with no strings attached and they see your value. The relationship made can lead to a conversation. When the need comes up, you’re already there.

  4. May 30th, 2008 at 7:08 am
    ME Liz Strauss said

    Hi Stephen,
    When people who don’t me ask for advice, I’ve started saying, “Are you asking to hire me? . . . If not, I can point you to where you can find the answer for yourself.” I say that right from the start, because the years have taught me that folks are often quite happy to let someone else do the work for them.

  5. May 30th, 2008 at 7:19 am
    Stephen Hopson said

    Liz:

    What sound advice! I’ll have to do that next time someone asks me for advice. Very cool!

    I wrote about this “incident” in my gratitude post today. I was grateful to have had this experience with the now-former subscriber b/c I learned a lesson or two.

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