Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

February 1, 2008

SOB Business Cafe 02-01-08

ME Liz Strauss wrote this at 12:26 pm

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Dosh Dosh is talking about influencing behavior.
This doesn’t mean that you should deceive customers or readers by providing false or misleading facts but rather, that its useful to situate your marketing campaigns within frames which appeal to your audience’s interests.

The Art of Propaganda: 7 Common Tactics Used to Influence Behavior

Christine Kane is talking about influencing how we look at our lives. You can make it job-related (getting fired) or home related (getting evicted) or even health related. It’s not the situation that matters. It’s how you handle the situation.

Upheaval: A Field Guide

Seth’s Blog is talking about the difference between influence and hype.
The idea that a single influential individual (even a blogger like Guy or a talk show host like Oprah) can individually change the herd is crazy, and I don’t think anyone has argued that.

The Hyping Point

Problogger is talking about other people using our influence without our knowledge.
Last week I had a quick conversation with Seth Godin via email about Twitter and in passing I mentioned his Twitter account. I was shocked to get a response to him saying that he doesn’t use Twitter and that the account I was referring to was actually being run by someone else (who that is I’m not sure).

When Seth Godin isn’t Seth Godin

Simplenomics is talking “too much” influence.
I’ll guarantee that you’re too something. Your company is too something. Your website is too something and your marketing is too something.

The Power of Too’s

Trevor’s Writing is talking about the editor’s influence on what we write.
In the editing stage you need to go back over every word in the piece of writing; it doesn’t matter if it’s a fifty word filler paragraph or a five hundred thousand word novel.

Writing Hint #44: Edit, edit, edit

Related ala carte selections include

Drew’s Marketing Minute is talking about the influence of color on a brand.
But sometimes, people do crazy, unexpected things with your brand. Take M&M’s for instance. We’ve all known about the powers of the green M&Ms for years. Pretty darn sure the folks at The Mars Company didn’t start that myth.

M&M capitalizes on a myth

Brain Based Biz is talking about the influence of color.
“Color is so amazingly powerful,” according to psychologist Joerg Bose, “that it is no surprise people throughout centuries have sought to connect it with something meaningful beyond the experience, itself.”

Color Your Banner - Color Your Brain!

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss





Filed under Great Finds, Successful Blog |




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12 Comments to “SOB Business Cafe 02-01-08”

  1. February 1st, 2008 at 4:47 pm
    Tim Singleton said

    Thanks for the Art of Propaganda. I plan to spend some time on that site.

    You will see I have a new email address. The junk just became overwhelming.

    I hope you are doing well, Liz.

    …still writing, still dreaming.

    Tim

  2. February 1st, 2008 at 6:13 pm
    Bud said

    Great list of articles, I enjoyedreading them

    Bud
    http://www.budcalabrese.com

  3. February 1st, 2008 at 6:46 pm
    ME Liz Strauss said

    Hi Tim!
    Great to hear from you!
    Maki at Dosh, Dosh has lots to offer. :)

  4. February 1st, 2008 at 7:08 pm
    Robyn said

    Hi Liz, color has intrigued me for some time since it powerfully influences our choices. What fun I had investigating the color choices blogger friends made for their banners.

    Thanks for sharing here at the SOB Cafe. And, by the way there’s nothing like a Chai Latte at one of your little tables.

  5. February 1st, 2008 at 7:36 pm
    ME Liz Strauss said

    Hi Bud!
    I had some fun this week picking them out. :)

  6. February 1st, 2008 at 7:39 pm
    ME Liz Strauss said

    Hey there, Robyn!
    Have another Chai Latte!
    I really enjoy the study of things like color. I bet it was fun to realize the color choices . . . It’s also interesting what colors you chose for some blogs. I remember the main blog color differently from the header in some cases.

    Drew’s blog to me is yellow, dark blue, then green. Isn’t that funny? :)

  7. February 1st, 2008 at 8:43 pm
    Aruni said

    Thanks. i especially liked Hyping Point and When Seth Godin isn’t Seth Godin. I saw his twitter profile and figured it wasn’t him given it was a bunch of post tweets.

  8. February 1st, 2008 at 9:02 pm
    ME Liz Strauss said

    Hi Aruni!
    I liked all of them, but I have to admit that including those two together was fun! It’s a little scary too how our names can be used. :)

  9. February 1st, 2008 at 9:28 pm
    Ellen Weber said

    Wow — Great blogs - Liz — you did it again and my brain is colored in fun new ways because you did!

    Thanks, it’s just what I needed tonight!

  10. February 1st, 2008 at 9:38 pm
    ME Liz Strauss said

    Hi Ellen!
    It’s a most interesting conglomeration, isn’t it. :)

    Enjoy!

  11. February 2nd, 2008 at 2:44 am
    Lani Anglin-Rosales said

    Yep, for the third week in a row, I’m most drawn to the first article in the list. Great Great Great list! :)

  12. February 2nd, 2008 at 6:06 am
    ME Liz Strauss said

    Hi Lani!
    I wonder if that has something to do with which article I choose to put first and why. :)

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