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February 22, 2008

SOB Business Cafe 02-22-08

ME Liz Strauss wrote this at 6:08 am

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Duct Tape Marketing has reasons to suggest we repurpose an old slogan.
A lot of people are telling you that content is king, and to a certain degree it is, but your head is swimming and you’re thinking, “how do I create all this content and education based material when I’ve got a business to run? You say I need a blog, newsletter, white papers, podcast, training courses, instructional videos, I mean, how do I get it all done?”

Reduce, reuse, recycle and repurpose

Abundance Highway has reasons to think life has plenty to offer.
Last Sunday we parked in a different place and I saw the wonderful tile montage above, on the wall of the Local Family Day Care Centre.

I don’t normally take my camera to the markets, but at the last minute I had put it in my bag. I had the idea for this post but didn’t imagine capturing something so wonderful.

The Magic of Community: Bloggers Helping Bloggers

Alister Cameron has reasons to be calling out uber WordPress Theme testers.
So Vanilla adds a simple admin screen offering most of the layout options available with the YUI grids. This means that theme developers can now create new Wordpress themes (or retro-fit old favourites) so that they can accommodate any one of dozens (maybe hundreds?!) of different layout combinations.

Call for Alpha testers for the next-generation Wordpress theme

Online Public Relations has reasons to say, “Buyer Beware!”
Many have come up with fantastic theories about how votes followed by actual comments can bring a certain number of visitors; social media gurus wrote pages and pages about how to increase Stumble traffic, how to become a “top stumbler” and so on, and so on! Apparently everyone wants to fool or game the system.

The High Authority Social Network’s Drama

Thinking Home Business has reasons to remind us it’s okay to think small about home business.
As a small business - indeed home based - provider of coaching and social media consulting services, I doubt I’m unique in feeling sometimes that I am at a disadvantage in competing against bigger companies, with more people, deeper pockets, big brands, often with “incumbency rights” with clients I would like to have.

Competitors or Choices?

Barry J. Moltz has reasons to like a company that break the rules.
I called the American Airlines Admirals Club to allow her admission even though I am a member (and an Executive Platinum Flyer) but not her.

Rules are Rules Except When They Are Not

Related ala carte selections include

Essential Keystrokes has reasons to come to Chicago and I can’t wait until she does!
Have you seen the pictures from last year? Everyone I interact with daily in the blogosphere and consider to be leaders in the field was there! Anyhow, I have checked the calendar (May 2-4, 2008) and it looks like I just might be able to sneak out to Chicago this year. I’m not missing this opportunity twice.

10 Reasons You Need to Go to SOBCon08

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

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12 Comments to “SOB Business Cafe 02-22-08”

  1. February 22nd, 2008 at 9:42 am
    Char said

    Great finds this week Liz! And of course, thanks for including mine.

  2. February 22nd, 2008 at 12:38 pm
    Mihaela Lica said

    An awesome list, Liz! Thank you for including my piece here. I am proud to say that this time none of the entries you mentioned went unnoticed. I think social networking is one of the greatest things that happened since the birth of the Internet. The way we communicate and get to know and learn from each other is amazing. It all happens so fast! Sometimes I am feeling like in a carousel.

  3. February 22nd, 2008 at 2:49 pm
    ME Liz Strauss said

    Hi Char!
    I’m delighted to hear that you’re stuck on 10 reasons to come to Chicago. I just visited a very nice hotel . . . downtown!!

  4. February 22nd, 2008 at 2:50 pm
    ME Liz Strauss said

    Hi Mihaela!
    I’m pleased to include you here, and I so agree. All of us are getting so much more savvy about what we read and what we pass on. :)

  5. February 22nd, 2008 at 7:09 pm
    Alister Cameron // Blogologist said

    Thanks for the plug, Liz.

    We’re off to a good start with Vanilla :)

    Cheers,

    -Alister

  6. February 22nd, 2008 at 7:17 pm
    ME Liz Strauss said

    Congratulations, Alister!
    It’s a great product!

  7. February 22nd, 2008 at 8:16 pm
    Des Walsh said

    What good company I’m in here! Mother would be pleased :) Thank you for including my “keep on truckin’” post.

  8. February 22nd, 2008 at 9:09 pm
    Suzie Cheel said

    Wow,thanks Liz I feel very blessed to be in such great blogging company.

    This spurs me on to go and do a new weekly feature I have been thinking about.

  9. February 22nd, 2008 at 9:13 pm
    ME Liz Strauss said

    Hi Des!

    I told you I really liked that one. :)

  10. February 22nd, 2008 at 9:15 pm
    ME Liz Strauss said

    Hey Suzie!
    I want a guest post from you for the week of March 6? What do you say?

  11. February 25th, 2008 at 1:40 am
    reasonable robinson said

    Fellow Bloggers might find Ted Levitts model - The Total Product Concept useful…This helps us think about our blog holistically because it shows how various elements of our blog are simultaneously necessary for it it to succeed.

    Think layers of an onion, with the Core Product at the centre:

    This element has to be provided to ‘just be in the game’ i.e. You have to a blog with some legible post content.

    The next layer the Expected Product is what presently regarded by the audience as ‘necessary’ to be worth considering i.e.accessible writing, targetted writing , clear, well laid out etc etc

    The next layer the Augmented Product is where differences that make a difference (in the perception of the audience) happen…this might well hosted comments, useful links etc etc

    Then comes the Potential Product the zone of innovative ideas.

    As time goes by Potential, Augemented things become Expected, and so the push is always on to WOW your audience.

  12. February 25th, 2008 at 8:20 am
    ME Liz Strauss said

    Hi Reasonable!
    Thanks for the wealth of information that you brought along. :)

    It’s a great find!

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