Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
Keep in mind, however, that only 7% of Americans are even aware of location-based services. Thatâs the small number that Foursquare and others in the space might really be thinking of, because thatâs a fixable number. Thatâs a number that will grow, and when it grows, the import and business reach of these location-based networks will grow with it.
If they love you, their adulation becomes addictive. You learn what they like, what they respond to, and what makes them appreciate you more. Naturally, youâre inclined to pursue those reactions because they make you feel good, and that means youâre less likely to experiment with anything outside your audienceâs comfort zone.
Marketing Profs Daily Fix
When they were last at your business, the light above the register hadnât blown out yet, and it was pleasant and bright. The front door didnât squeak each time it shut. The WiFi sticker on the window hadnât been peeled and torn by that little kid. The floorboards hadnât been scraped and marked by the mop bucket.
Now a week later, these small changes add up. Individually, each change is hardly noticeable. When seen all at once, they leave a poor impression.
How do you maintain the quality of the experience for your customers?
Hereâs the twist that makes this event so interesting to me; The 15 customers Dell will meet on the 15th are customers that have issues with Dell, and want to voice those issues to the company. The 15 customers Dell will meet on the 17th are evangelists of the company. So over the course of 2 days, Dell will be meeting with 30 of its most passionate customers, from both ends of the spectrum. I think this event is also an example of the next evolution of social media for companies.
Because web design and SEO are closely related, itâs a topic that designers are frequently asked about, but there is often a lot of gray area about what is the responsibility of the designer and what is within the designerâs power. While many clients want the designer to create a website that ranks well and attracts targeted visitors, SEO is really an ongoing process that involves much more than the design and coding of the site.
There are those who write cautiously on the web and those who donât. Whatâs your style? I try to write what Iâm thinking and write it like Iâd say it if I was sitting around having coffee with you. Sometimes wine
One Organized Business
I entered a crazy hectic working relationship on a project that practically sucked the life out of me. It was definitely stressful from beginning to end. I did manage to find the positive in the situation though. I learned that I need better boundaries when partnering with people, and I also learned that I really like the way I do things!
Related ala carte selections include
One of the folks that Iâve been fortunate to get to know through social media is John Haydon.
Hailing from Cambridge, Massachusetts, Johnâs someone that inspires me every day. Heâs an outstanding ambassador when it comes to social media for social good; a great social media blogger; and a key part of the 12for12k community.
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss
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