Liz Strauss at Successful Blog

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February 15, 2010

Social Media: Don’t Look for a Unique Message

ME Liz Strauss wrote this at 1:09 pm

Conversation Leads to Relationship

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Last December I had the lovely experience of hearing both Shel Israel and Erik Qualman speak at the Social Media Club Chicago event.

Shel co-wrote the book on social media, before it was called social media Naked Conversations. He also wrote the book that defines Twitter — Twitterville. His stories share the real time, real life experience of living on the social web as a brand and a human.

Erik wrote Socialnomics. He details how the social web has changed the way we live and do business. This presentation is one he uses when he speaks.


After the SOBCon2010 webinar this morning, I thought of how we’re all saying the same things in our own ways. It’s how we translate the tools into real, thriving relationships that move us all forward.

Look for the customers who understand the way YOU explain it and relate to them.

–ME “Liz” Strauss
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Filed under Marketing, Successful Blog | 8 Comments »




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8 Comments to “Social Media: Don’t Look for a Unique Message”

  1. February 16th, 2010 at 3:14 am
    William watson said

    Thanks for posting this. These numbers are crazy.But they are the new way of business !!

    William

  2. February 16th, 2010 at 5:43 am
    Karin H said

    Impressive video (even including the sound-track). Keeps you on your toes the whole 4.23 minutes long.

    It’s indeed about translating the tools, or as I like to say:
    Strategies and Tactics first, then find the tools (social media or not) that connects them best to your prospect/clients.

    I see a mix of methods will be used due to increased segmentation “tools” ;-)

    Karin H (Keep It Simple Sweetheart, specially in business)

  3. February 16th, 2010 at 7:56 am
    Zach Philip said

    this is another resource i found useful for professional services http://bit.ly/aQxde8

  4. February 16th, 2010 at 12:04 pm
    ME Liz Strauss said

    Hi William!
    Thanks for your comment.
    New business is all about relationships. I like this chance to meet you.

  5. February 16th, 2010 at 12:05 pm
    ME Liz Strauss said

    Hi Karin!
    I’m thinking of incorporating Erik’s vid into a presentation I’ll be doing in April. Maybe it will sell a few copies of his book too!
    Meanwhile, the information in the video is important and well presented … no point in redesigning. He deserves all of the credit.

  6. February 16th, 2010 at 12:06 pm
    ME Liz Strauss said

    Hi Zach,
    If it’s your kindle book, you should tell us more about it. :)

  7. April 9th, 2010 at 12:42 pm
    Shel Israel – August 25, 2009 said

    [...] Social Media: Don’t Look for a Unique Message (successful-blog.com) [...]

  8. May 8th, 2010 at 9:13 am
    Social Media. How Well Do You Do It? said

    [...] Social Media: Don’t Look for a Unique Message [...]

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