February 15, 2010
Social Media: Don’t Look for a Unique Message
ME Liz Strauss wrote this at 1:09 pm
Conversation Leads to Relationship
Last December I had the lovely experience of hearing both Shel Israel and Erik Qualman speak at the Social Media Club Chicago event.
Shel co-wrote the book on social media, before it was called social media Naked Conversations. He also wrote the book that defines Twitter — Twitterville. His stories share the real time, real life experience of living on the social web as a brand and a human.
Erik wrote Socialnomics. He details how the social web has changed the way we live and do business. This presentation is one he uses when he speaks.
After the SOBCon2010 webinar this morning, I thought of how we’re all saying the same things in our own ways. It’s how we translate the tools into real, thriving relationships that move us all forward.
Look for the customers who understand the way YOU explain it and relate to them.
–ME “Liz” Strauss
Work with Liz on your business!!
Buy the ebook. Learn the art of online conversation.
Filed under Marketing, Successful Blog | 8 Comments »
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8 Comments to “Social Media: Don’t Look for a Unique Message”


William watson said
Thanks for posting this. These numbers are crazy.But they are the new way of business !!
William
Karin H said
Impressive video (even including the sound-track). Keeps you on your toes the whole 4.23 minutes long.
It’s indeed about translating the tools, or as I like to say:
Strategies and Tactics first, then find the tools (social media or not) that connects them best to your prospect/clients.
I see a mix of methods will be used due to increased segmentation “tools”
Karin H (Keep It Simple Sweetheart, specially in business)
Zach Philip said
this is another resource i found useful for professional services http://bit.ly/aQxde8
ME Liz Strauss said
Hi William!
Thanks for your comment.
New business is all about relationships. I like this chance to meet you.
ME Liz Strauss said
Hi Karin!
I’m thinking of incorporating Erik’s vid into a presentation I’ll be doing in April. Maybe it will sell a few copies of his book too!
Meanwhile, the information in the video is important and well presented … no point in redesigning. He deserves all of the credit.
ME Liz Strauss said
Hi Zach,
If it’s your kindle book, you should tell us more about it.
Shel Israel – August 25, 2009 said
[...] Social Media: Don’t Look for a Unique Message (successful-blog.com) [...]
Social Media. How Well Do You Do It? said
[...] Social Media: Don’t Look for a Unique Message [...]