September 17, 2010
Liz published this at 8:31 am
We Interrupt Regular Blogging for Steve’s Shorts
Take a simple few minutes where a guy who is brilliant makes an observation about the social web that you might have already be thinking. This interruption brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.
by Steve Plunkett.
The Seo process does not start with buying ads on Google.
It starts with examing what your actual business is and compartmentalizing it into a sandwich and some chips. the SEO lunch.
- Bread And Butter -> what is the core of your business, where is the majority of the revenue?
- Meat -> (I know.. butter and meat.. but play along please..) Describe your product/services simply, do you sell sporting goods, golf clubs, lingerie? what? Maybe you are a plumber that specializes in Bidet installation?
- Sandwich spread -> what are all the little things that bring it all together? do you customers come from one geographic area? Are they white males, aged 34-50, usually divorced and have busy professional lives? (not dating silly, cleaning services.. geesh!)
Now that you have your sandwich, you want some chips, right?
What kind of chips? phone chips, form chips, email newsletter chips, what is the preferred method of people contacting you? What is the desired action you want them to take.
Now eat your SEO lunch and what do you think about the questions above?
A Short Look at … What’s Next?
Hope you enjoyed these moments with Steve’s Shorts.
M/C/C’s Director, Search, Steve Plunkett, is responsible for all aspects of search engine optimization (SEO) and Internet user behavior. Plunkett’s competitive personality makes him a perfect fit in the competitive world of SEO. As a child and a gamer, he worked hard ensuring that it was his initials at the top of every arcade game unit in his neighborhood. Today, he uses SEO to ensure his clients appear at the top of the search engine results â€“and offers an array of optimization services that are scoring big for those clients.
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