Poorly Written Messages
In the olden days when there were kings and queens, way before I was born, a business message was sending a runner with message in hand from a battlefield to the king. If the message was good news, the runner might enjoy a feast. If the message was not so good, the king might enjoy seeing the runner run until his life was over.
Even when I was short, that killing the messenger stuff never made much sense to me. It seems like the guys with the messages might figure out what was going on and run the other way, instead of running to the king.
Had I been forced to run messages back then, you can bet I would have found out what the darn message said. Then I’d have figured out a way to write that same message to the king, based on what the king cares about.
That’s what I do for a living — write messages for readers.
So where do sales rules fit in all this?
Mike Sigers Got Me Thinking about Sales Rules
I was at Simplenomics last night, reading Mike Sigers’ post, Mike’s 8 Simple Rules for Repeat Sales, when I realized that everyone is a sales rep. I know. I won’t tell if you don’t tell my husband either.
I’m not making some smoky analogy here. I was a sales rep for the Philips-Van Heusen Shirt Company with a two state territory.
I had a genuine revelation. It came to me that I use my sales training every day and that everyone else uses sales practices too. Granted some of us are a bit better than others at getting them right, but that includes sales reps with training too.
In an email this morning I told Mike I was going to rewrite his post. I explained my reason as everyone is a sales rep. He said:
Wait a minute ?!
Everyone a sales rep ?
Not a freakin’ chance – even you can’t do magic… or can you ?
Let’s turn the page and see how far off I am. [Read more…]