How to Decide What to Change
So, you’ve looked at your stats, and you’ve found the entry pages where readers frequently land. Now you’re checking them out to make sure that those pages are fresh and welcoming.
Those are the money questions. I can’t help but note the irony in the name of Scott’s blog, because these decisions are about as far from black and white as decisions can get.
The money answer is
Change what makes a difference leave what doesn’t.
Not much help is it?
That’s why I’m going to give you 6 gating questions to ask yourself about the landing pages you are looking at.
Using them, you can decide quickly and feel confident in what you decide. Take a look.