You might have noticed Michael’s Stelzner’s popular new book — Writing White Papers: How to Capture Readers and Keep Them Engaged around the neighborhood. It’s also in my sidebar.
I’ve read Michael’s book and talked with him about it. It’s filled with all the information you need and the fine writing you’ll find on Michael’s Blog, in his newsletter that has over 20,000 subscribers, and throughout the famous White Paper on White Papers, that established Mike Stelzner as the expert in this field.
I was delighted when Mike Stelzner agreed to take some time from his publishing and consulting business to guest write write a 5-part series called Five Reasons to Start Writing White Papers Now for us at Successful-Blog.
I’ve read all of this series too. Every post is brilliantly packed with information, energy, and great writing. You’ll know immediately exactly why Mike is considered the expert and why his book and his newsletter are so incredibly popular. The cool part is that he made this series just for us.
Look for Michael’s series this week and next week.
Monday, October 9 — Five Reasons to Start Writing White Papers NOW
Wednesday, October 11 — Create a Viral Buzz Ã¢â¬â With White Papers
Thursday, October 12 — Luring Prospects With White Papers
Monday, October 16 — The Persuasive Power of White Papers
Wednesday, October 18 — Five Reasons Writers Make More $ Writing White Papers.
Thanks, Mike! I can’t wait to start sharing what you wrote.
–ME “Liz” Strauss