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Do You Elicit Great Followers in the Business World?

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Young business man standing in front of his co-workers talkingWhen it comes to gaining followers, quality trumps quantity especially in the business world.

Thanks to social media, it’s easy to become fixated on the numbers whether that’s how many employees you have working for you or how many people attend an event you host.

But attracting great followers, the right followers, can pay dividends.

They include:

  1. Right followers make it happen.

If you’re a business owner, your followers are the people on the ground making your vision happen and helping you to realize your goals. Great followers are more than just foot soldiers or cogs in the wheel of your business machine.

Any qualified worker can complete the task they are assigned but loyal followers will fight the battles that go on behind closed doors. When you leave a meeting or log-off of a conference call, you want to know that the people you’ve hired will quash any toxic dissension.

  1. They’ll challenge you to be better.

Quality followers will feel empowered to hold leaders accountable. That sounds dramatic and maybe counterintuitive to the idea that bosses are superiors, but it’s a positive sign of leadership.

Great followers respect your expertise and therefore hold you to a high standard. If they see you or your business slipping down the slope of complacency, they’ll challenge you to be better.

If for example, say you’re a thought leader in your industry with a considerable Twitter following. If you’ve attracted quality fans that care about your brand and reputation, they’re going to tweet at you with constructive criticism and not just blind praise.

  1. They can help you get out ahead of conflict.

As the article “All Engineering Leaders Need Great Followers” points out, followers can teach leaders as much as leaders can teach followers. One of the primary roles of a follower is a responsibility to listen, take stock of situations, and learn from that input.

In a business environment, great employees will communicate to you problems as they happen rather than letting conflict fester.

They’re professional adults that know there’s a difference between “being a snitch” and proactive problem solving.

  1. Passion is the best PR.

As Forbes explains, there’s a difference between a follower and a subordinate.

A passionate follower may not have authority in the form of a fancy title, but they hold a great deal of actual power.

When you are an innovative leader in the business world, you likely won’t need to take out a billboard announcing your talent because your passionate employees or men-tees will be spreading the positive word for you.

  1. Today’s followers may be tomorrow’s leaders.

This isn’t hyperbole.

Industries like technology and media are in a constant state of change thanks to new mechanical innovations and strategic disruption.

Your intern today could be your peer at another company in a year. Taking the long view, that assistant could be your boss at some point. You want to have great followers because your future employment could depend on it.

Great followers can help you save money with positive PR, challenge you to be better, and help prevent future conflict or unemployment.

For these reasons it’s just as important that leaders consider the quality, not quantity of their followers.

Photo credit: BigStockPhoto.com

About the Author: Kristin Livingstone writes on a variety of topics including leadership and business.

How to really make Twitter work for your business

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By Tina Hamilton

By now entrepreneurs and small business owners should be aware that marketing from social media platforms is highly advantageous—namely Twitter. I thought I knew it all when it came to utilizing Twitter for marketing efforts, however, the old saying “you never stop learning” proved to be very true. I knew Twitter for being a notorious platform for fans to follow celebrities on, and for big businesses to establish contact with people via blasting multiple daily tweets. I was under the misconception that when it came to marketing, only large corporations benefited from using Twitter. I was mistaken, for in the words of Yoda, “size matters not.” Twitter can even benefit a kid with a lemonade stand.

Simple rules to follow

When setting up a Twitter business account there are some simple rules you will want to follow that I discovered are very effective. If you are a home-based entrepreneur the Twitter winds will blow your sails towards the shores of other companies and marketing experts with whom you can connect. Marketing your brand on Twitter (correctly) will open more doors for advantageous encounters.

Brand yourself

When setting up your profile make sure you take advantage of the area reserved for your profile photo and instead upload an image of your company’s logo. This will help to establish brand recognition, and the verbal tweets that you provide can be placed with a visual image that will brand itself into your audience member’s minds.

Wave your Twitter flag

In other words, let EVERYONE know that you are on Twitter. Tell all your friends and followers on Facebook, Linkdin, Pinterest, and any other social media platforms you may be using. This is a numbers game: the more followers you get, the better your brand’s online exposure will be.

Being a leader means to be a follower

As a business leader you will want to follow as many businesses, entrepreneurs, marketing experts and those who are relevant in your field. It is common “Twitter etiquette” that if someone follows you, you follow him or her in return. You should also follow all of your competitors for two simple reasons: (1) you can keep an eye on “what they are doing” and (2) it provides an opportunity for their followers to discover and follow you.

Stick to business

We all know that bartenders aren’t supposed to talk about politics and religion, and the same holds true for business Tweets. As you will see lots of tweets floating through cyberspace that stress views on non-business related issues, you may feel tempted to respond. But don’t. Running a successful Twitter campaign requires one to stay on neutral ground at all times.

Get visual

Sharing images is a great way to draw attention to your brand. People are more inclined to respond to tweets that include images—just make sure they are business appropriate. A photo of the Dallas Cowboy cheerleaders could offend those who dislike the team or upset those who think cheerleading objectifies women. Instead, show an inspirational and motivating image or personal photo from your place of business (a happy client using your services, for example).

Growth!

Trust me guys, follow these tips and you will see a difference in the number of people you communicate with via your brand. Not only have these methods helped me; they have helped many others who took them on board. Here’s to some successful tweeting!

Author’s Bio: Tina Hamilton is a veteran journalist who enjoys covering a wide range of topics like social media, business, society, and others as a staff writer for Organic Media Group, a boutique SEO consulting agency. You can follow Tina on Twitter as @TinaTheScribe.