Do you watch how you do things? Do you ask other folks whether they go about things the same way? When you find the places that they do things the same way, it could be that you’ve found something that most people do.
It was by paying that kind of attention that I tripled the traffic on my writing blog in less than an hour. No kidding! It had a similar effect here — traffic nearly doubled.
What I Watched: How do I use blog archives on other blogs — in a certain way or a certain order?
What I Found:
- It depends. Often I browse archives from old to new — ideas build on each other over time. Other times I read for certain topics.
- Folks I know do the same things in pretty much the same way. I found out through informal conversations. A blog post could have gotten the same information. When the issue is small, I use what I already know.
- I devised a way to organize my archives to meet all of those needs — I made sure that besides the date archives, folks could access a list of Popular Posts and find posts that were part of a series. It took less than an hour. (I did this first on my writing blog — See the sidebar. Then I did it here — See the Popular Posts and Successful Series pages.)
The day I did that my pageviews were three times higher.
Ever made a small change that had that kind of impact?
–ME “Liz” Strauss
I make business sticky. Work with Liz!! page in the sidebar. Call me.
See the Customer Think Series on the Successful Series page.