One More Reason to Head to SOBCon 07!
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Great Word of Mouth Marketing gets folks’ attention.
He Knows What He’s Talking About
Andy is the cofounder and the past CEO of the Word of Mouth Marketing Association. He has pioneered with the geniuses of marketing innovation to build a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership using blogs, buzz, and word of mouth marketing.
Andy taught at the Wharton School of Business. He has started half a dozen companies. His consulting company, GasPedal, advises TiVo, Ralph Lauren, Sprint, and Kimberly-Clark, among others.
Andy also wrote THE book Word of Mouth Marketing: How Smart Companies Get People Talking. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worldÃ¢â¬â¢s most respected and profitable companies get their best customers for free through the power of word of mouth.
I can’t wait. I’ve got his book. I’ve talked to him. He’s incredible.
The word of mouth marketing master.
–ME “Liz” Strauss
Register now! The hotel is selling out!