What People Talk About
Andy Sernovitz knows what people talk about. He knows how to get people like me talking the way I’m talking to you about him right now. In fact, he wrote the book Word of Mouth Marketing: How Smart Companies Get People Talking.
If you want to get people tarking, Andy says in his book. You need to know what people talk about. People talk about three kinds of things.
- We talk about other people and their stuff. If you are interesting, we talk about you or the stuff you are selling. We talk about how the service you offer is grander or more remarkable than we expected or how you have done something that captured out imagination. We want a reason to talk about you. Good conversation makes our life more interesting too.
- We talk because it makes us feel smart, important, and helpful. We remember how you treat us and pass that along to our friends. Treat us exceptionally nice, and we become die-hard fans. Give us a product or service that amazes us, and we’ll become the experts on where to find you — making sure everyone knows you are the best in your field. Everyone likes to feel that they have the key to something special. We like to help our friends by showing them how to find a great deal. Keep your attention fresh and exciting, and you will keep us interested and talking about you.
- We want to feel part of a bigger group. When we share how we feel about a product or a service we have enjoyed, we feel connected to the experience and connected to the people we tell about it. The more times we tell the story, the more we identify with it as a part of us and our life. Offer something people want to be a part of and they’ll tell others about it.
Talking to each other is what we do — on the phone, at our desks, in the comment box, in the grocery, over the kitchen table. We fill up our life with stories about our experiences. Talking is how we share the experiences that we find interesting and defining.
People like to talk to people. What can you do to get people talking about what you do? What stories come to your mind when you read this? Are they all BIG and heroic or are some stories of regular size?
Thanks Andy. I can’t wait to hear you speak at SOBCon.
–ME “Liz” Strauss
Hurry! The special rate rooms in the SOBCon Block at the OHare SOBCon 07 will be released back to the hotel on April 13th.