Do You Want a Buzz Word on Your Business Card?
For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . . .
A friend of yours has begun a new business.
You’ve noticed that — like so many others — she’s put the title “Social Media Expert” on her business card. You ask her what this means. What does this offer?
She says that in today’s world “marketing” doesn’t do it.
You wonder . . . You’re thinking buzz words only bring people down to the lowest common denominator. How many “social media experts” are out there? She is, after all, great at interweaving a web presence into an overall marketing effort. You don’t really think “social media expert” says all that she’s good at.
How do you respond?
–ME “Liz” Strauss
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