July 27, 2012
Liz published this at 7:21 am
Targeting Customers with Your Online Email Marketing Strategy
If you are like most that have a business online, or at least a site for your business, you know just how important online marketing is going to be. Marketing on the web might have some similarities to traditional marketing, but there are enough differences that it takes a new approach. In addition to marketing through content, advertisements, and word of mouth, one of the best options for a business owner today is going to be email marketing.
Using email for online marketing has been around since the advent of email, and it can still be quite effective. However, you have to be careful if you are going to use it, and you have to make sure that do the marketing the right way. Otherwise, you risk alienating and angering the very audience that you are trying to reach.
Why is Email Marketing a Good Idea?
When a customer visits a website, there is no guarantee that he or she is going to buy anything or come back to read more content. Rather than having only one shot with a customer, you should offer an email newsletter signup that is going to let you keep in contact with those customers. This will provide you with the email address that you can keep in your database, and you will be able to provide the subscribers with more content that they can use.
You do not have to offer a newsletter, but it can be a great online marketing tool. People want to feel as though they are getting something when they provide their email address, and this is a good option.
Getting Visitors to Provide Email Addresses
Visitors do not often part with their email addresses. They know all the tricks in the online marketing book by now. They fear that you will sell their email address or that you will send them spam. You have to be very upfront about what you are going to do with the email and what you are going to be emailing to those who provide their email address.
Having a trustworthy site is the first step. You have to have a site with a good reputation, and that has content that the reader finds useful or interesting on the first visit. This is going to make them more likely to provide you with an email address. If you do offer a newsletter, you need to make sure that it is just as valuable as your site. Those who sell products might want to get provide some coupons or discounts in the newsletter, thus adding even more value to it. Perhaps offer an extra 5% off for getting others to sign up for the newsletter.
You can have an opt-in form on your site. It should be easy to integrate a form for email signups with many of the premium wordpress themes available today. If you canâ€™t find a plugin or feature that can accomplish this with the theme, you can always have someone build the form for you. Make sure that you have the form on more than just one location on your site too. While you donâ€™t want to inundate them with the form, you should have it on your homepage, about us page and other key locations on your site. If you sell products, have a form on the checkout page as well.
Using email addresses certainly isnâ€™t the only type of online marketing that you are going to do, but it can be quite helpful. When it comes to online marketing strategies, you want to do everything possible to give your business the best advantages.
What success have you had with using customer email addresses to connect with them?
Thank you, Olga. Too many of us are overlooking the opportunity that email marketing offers our online business.
–ME “Liz” Strauss