July 24, 2006
Technorati Has a Birthday and We Get the Present!
ME Liz Strauss wrote this at 10:21 am
Customer-Centered Technorati!
In honor of their third anniversary as a company, Technorati has rolled out a major upgrade. The billboard that Technorati has changed their view to customer-centered is that when you sign in, you’ll find the home page is about you, your blogs, and what you might find interesting — not about Technorati.
I’m already liking these changes.
- The Home Page brings what I need together. Everything I use daily is there. I love that the ping is right on top. I can click directly to my indexed posts.
- The link counts are a lot more accurate. Thank you.
- Favorites makes sense and is easier. I’m MUCH more likely to use Favorites Now.
- Technorati Browser Buttons are one reason I’m more likely to use Favorites now.
- The Search function is faster and has more filters. I very much like that I can filter by language.
- The Search results have extended excerpts. (Show details.) I can take a closer look without having to click through.
- The support text is written clearly. That’s a BIG deal to me. Thanks Technorati for getting a great writer to write these bits and pieces. No confusion or ambiguity whatsoever in anything I’ve read so far.
- I also love the quieter new layout.
Check out this tool for business blogging, blog promotion, and branding. You can read about it and see a video of the features at Sifry’s Alerts by clicking on this title.
Happy Birthday, Technorati! Thank you, David and Technorati, for the present!
–ME “Liz” Strauss
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Filed under Business Life, Customer Think, Successful Blog, Tech/Stats, Technorati | 14 Comments »
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14 Comments to “Technorati Has a Birthday and We Get the Present!”


Chris Cree said
Holy Smokes! I was just in there this morning and I didn’t see any of this. They made the change over quick-like.
Dang if I don’t agree with you Liz. This roll-out is a huge improvement over what they had before. Wow!
Abu Sahajj said
Ahlan,
.
Yes it looks great doesn’t it.
Wasalaam
ME Strauss said
Yeah, Chris!
It’s a major rollout that’s also a major improvement! Yea!!
ME Strauss said
Abu Sahajj
Welcome,
Yes, it does look great and it works great too!
Chris Cree said
Liz, since you are such a word person, what’s your take on them changing Explore with the term Discover?
ME Strauss said
My first thought is that they wanted folks to know that they have changed it in some way. So they had to give it a new name or people would assume it was the same thing as before.
Explore connotes a little more work — Lewis and Clark over the mountain stuff. Discover connotes a little more surprise — Disneyland and Discovery Channel — sit back relax we’ll bring it to you.
Chris Cree said
Ah, the lazy human approach. Better marketing. Makes sense to me.
ME Strauss said
You always make me smile!
Rumor has it they considered calling that feature “Jack,” but then thought that “Discover ” was better. Go figure.
Greg Kiernan said
Looks like lots of cool stuff that i am yet to play with there.
I celebrated by actually claiming my other blogs! It was a heat of the moment thing nearly scuttled when i couldn’t remember my password (yet again)
Chris Cree said
Liz, you make me laugh early in the morning!
Speaking of Jack, I mentioned him in my pre-departure post this moring. Say hey to him for me.
I’m outta here! Hopefully I’ll catch you next time I’m up this way.
Jonathan Shaw said
I agree; their updated site is definitely a positive step forward!
ME Strauss said
Hi Greg,
Oh yes, the password thing. I freeze every time I’m asked to put one in. Is it guilt that makes me think that even though I know mine, it won’t work?
ME Strauss said
Hi Chris,
Great flight to you and safe home. I’ll miss you until you return and we can meet properly. Hi to gorgeous for me.
ME Strauss said
Jonathan,
Welcome!
It sure is a step forward. It’s intuitive and much more sensible. Hopefully the index will keep itself clean and fast.
Hopefully you’ll join us tonight at open comments night.
Now you’ve comments you’re not a stranger anymore. You’re a friend. Stop by to meet us all in our silliness.