July 5, 2005

The Benefits of a Conversational Style

published this at 11:17 pm

From: D. Keith Robinson

Some of this post is adapted by one I wrote almost two years ago. Back then I saw the benefits of a conversational style and since then I’ve not only realized many of those benefits, I’ve learned a thing or two about blogging, writing for the Web and developing online community. Oh, and my writing is much better.

(It was kind of scary reading my old stuff–but good to see a definite improvement.)

When it comes to a relaxed, conversational style and tone I find that, for me, that style works very well. In general I think it’s a good style to develop for any Web writing–especially blogs–whether they be personal or business related.

A conversational style fits in perfectly with what the Web is all about. As I’ve said quite often, the Web is about people. If you write like you are speaking to your readers, like you’re having a conversation with them, you’ll be laying the foundation for building a relationship with the people that read what you’ve got to say.

Benefits of Conversational Style

There are a few drawbacks you might find with a conversational style. While I don’t see them in any way outweighing the benefits, they’re still something you may want to consider.

Drawbacks of Conversational Style

In my experience, if proper care is taken to make sure it’s done right, a casual, conversational style can be perfect for many blogs, both personal and professional. There are drawbacks, but I feel the positives outweigh the negatives in most cases.

It’s all dependent on your audience and your goals, but as I’m sure you know, writing for the Web is unlike any other type of writing and the old rules, while shouldn’t be disregarded entirely, need to be bent a bit.

Much of our interaction on the Web is two way, and a conversational style helps invite that all important second party into the mix. No one wants to talk to themselves and when it comes to blogging it’s all about making connections and engaging the reader in that all important conversation.

Related articles:
Audience is Your Destination
Writing for a Diverse Readership
A Blogger’s Personal Narrative Checklist
Tips: Writing Clearly

Filed under Audience, Successful Blog, Writing | 2 Comments »


C'mon. Let's talk!

2 Comments to “The Benefits of a Conversational Style”

  1. October 13th, 2005 at 11:14 am
    Blog Blog » Blog Archive » Blog Writing Style said

    [...] Keith over at Successful Blog writes about the benefits of a conversational style when writing blog posts: “If you write like you are speaking to your readers, like you’re having a conversation with them, you’ll be laying the foundation for building a relationship with the people that read what you’ve got to say.” [...]

  2. July 14th, 2007 at 4:13 pm
    Article Alliance 7-14-07 said

    [...] The Benefits of a Conversational Style This is an older article but it still holds up very well.  Since my lovely rambling is certainly conversational this article gave me a warm fuzzy feeling.  If you are not sure the style that you want to use yet on a blog reading this might help you decide.  This article comes from Successful-Blog. [...]

Name (required)

Email (required)

Website

C'mon Let's Talk!

High Quality Image of Interior Design and Architecture Design