March 19, 2012
Turn Procrastination into Business Building Ideas
Liz published this at 7:20 am
You Know You’re Procrastinating When . . .
. . . cleaning the refrigerator takes on a new and miraculous sense of urgency with a heavenly glow.
Go ahead give in and do it, but don’t lose to procrastination. Turn that refrigerator chore into an exploration for ideas. Here are three things you might think about.
- What is your customer experience of the products that you are tossing out? Can you use those experiences to seed an article for your blog?
- Refrigerators are filled with products. How do the companies who make those products promote them? Can you rethink any of their ideas into ways to promote your business or your blog?
- Is there a brand in there you are attached to? What do you value about that brand? Can you put those thoughts and feelings into words? How can you use that brand value you feel to strengthen your personal brand and the experience people have when they meet you?
Procrastination just became an idea session, and on top of that you’ve cleaned your refrigerator! That’s productivity where you could have been doing what I’ve done — standing in front of an open refrigerator door thinking about how the light goes on and off.
Bet you can think of more ideas to find inside of that Big Box. How about sharing some with us?
–ME “Liz” Strauss
Work with Liz on your business!!
Filed under Idea Bank, Marketing /Sales / Social Media, Successful Blog | 11 Comments »
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11 Comments to “Turn Procrastination into Business Building Ideas”



Mellissa Thomas said
This post is definitely a great nudge for someone like me. I battle procrastination often, but never thought of turning those little “delays” into something productive.
As for other ideas to take from the fridge, we could examine the doors’ great ability to insulate the food, no matter how often we open them, and wonder what tactics we can use to protect our present consumers, clients, and/or readers while expanding our audience – or something like that. What do you think?
Connie said
I struggle with procrastination daily and you’re right, I’m one of those people who suddenly needs to do something that I put off yesterday.
Thanks for the tips to get me back on track.
peter radzio said
Procrastination is so subtle and deadly!
Michelle Gilstrap said
Great tip, thanks for inspiring us as always.
Martin Jones (@martinjonesaz) said
Great post Liz.
Gaye Crispin said
A great thought-provoker Liz. And we get a clean fridge. Brilliant. Thank you
Tony Blass said
Makes a lot of sense. Every task you undertake, becomes a piece of cake …
Does blogging count? « The (anti) Procrastination Diaries said
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Ed Nix said
Well said – procrastination is my nemesis!
Karen Marie Shelton said
Excellent. I always love your helpful posts Liz.
Thanks.
Alexandra Brown said
People are so different, and yet the same. I write/work to avoid cleaning out the fridge!
I came to terms with my procrastination years ago, by committing to realistic deadlines. I often find myself working right up to the minute, but getting things done.
Unfortunately, my 17-year-old is the Prince of Procrastinators. He calls himself an ‘optimistic procrastinator.’ I love your idea of productive avoidance and will find a way to slip that skill into the boy’s atmosphere. Thanks for that.