Liz Strauss at Successful Blog

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November 30, 2010

Values Questions to Make Decisions that Build Your Unique Brand

ME Liz Strauss wrote this at 8:21 am

10-Point Plan: How to Use the Values Baseline to Make Decisions

The Amazing Testimonial

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They say other people, our customers decide our brand. I’m no longer convinced of that.

I had the most fabulous experience at BlogWorldExpo. While I was talking in the hallway, a woman I respect came up and put her arms around my waist. She looked at the people I was speaking to and said …

I respect and love Liz Strauss because she’s intelligent, generous, real, and she truly cares about other people. But what’s even more important is when I talk to other people about her they all say the same thing that I just did.

Wow! What a testimonial.

It left me thinking … how did that happen? What makes a brand that everyone describes the same way?

I think it comes from the values I chose and the questions I use to simplify decisions and be clear on my business and my brand.

How a Values-Baseline Can Simplify Hard Decisions and Build a Strong Brand

When you know your values and establish a brand-values baseline, every decision — business or living — becomes easier. Rather than thinking through the situational details. Values push us up to the larger picture. We’re left with simple questions. My brand values are authenticity, creativity, intelligent perception, love, and connections. So the questions I ask myself about my life and my business sound a lot like this ….

So when a difficult real-time decision drops in my lap, I make visit those questions or questions like them — all of them drawn from my brand-values.

Suddenly deciding comes more easily. The decision might be whether to spend some money, take a project, redesign an event, or tell a friend what she’s not doing. By the time I get through the questions — an answer is clear and the direction is true our values.

In this new social business world, we have a chance to live and share our values rather than let people try to find them in a broadcast messages. In that way, an individual or a huge corporation can be the values-based brand and attract the people who value what they do.

Live your values. The brand story will ring clear and resonate.
And like telling the truth you won’t have to remember what you said yesterday.

All of your decision will reinforce you, your team, and your business.

What values and questions might define your brand for you?

Be Irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

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Filed under Community, Marketing, Successful Blog | 10 Comments »




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10 Comments to “Values Questions to Make Decisions that Build Your Unique Brand”

  1. November 30th, 2010 at 10:48 am
    Chris Theisen said

    Even though they are all saying the same things (I concur) that person at the event, and people on your blog or other social channels still help shape your brand. Maybe decide is the wrong word because you decide what face to put forward or what values to hold true but customers and followers still have the power to shape your presence. True its easier to get everyone on the same page and saying the same thing if you stick to brand values but most brands or businesses cant agree on brand values or get every person in the organization to buy in to get this kind of brand recognition. Its easier with a personal brand but nearly impossible with a business. Those that have succeeded at it are crushing everyone else, those that havent are having varying degrees of success. Interesting insights, thanks for sharing.

  2. November 30th, 2010 at 12:28 pm
    ME Liz Strauss said

    Hi Chris!
    If you can agree that taking care of customers is a value, then does it matter which word you choose? The experience of the exercise is to discover what words we use to name the same values and that we have the same values in common so that when we use our own words we working with confidence. If a corporation doesn’t have the same values throughout the organization, then it’s bound to be serving too many masters. I think that it can be focused. And I plan to show you. :) heh heh

  3. November 30th, 2010 at 4:46 pm
    Patricia Martin said

    “Its easier with a personal brand but nearly impossible with a business.”

    I am beginning to wonder if we hold brands to a higher ethical standard than we do human beings. We expect brands to be transparent, socially responsible and philanthropic. Do we ask all of that of ourselves?

  4. December 1st, 2010 at 8:02 am
    ME Liz Strauss said

    Hi Patricia,
    I agree that brands are made of people and can live up to their values the same way. :)

  5. December 1st, 2010 at 9:56 am
    patty said

    Hi Liz, this post is fantastic.

    Yes, your Brand comes from others, but only when they can see it from you consistently!

    Consistent behaviors develop Brand. You do it on purpose.

    You have defined your Brand, and given yourself a structure and questions to ask yourself, to make sure you are living up to the brand you defined.

    This up front work, this definition, enables you to act consistently and on purpose.

    It’s almost impossible to act consistently if you have not gone through the work of deciding what your values-based brand is, and then challenging yourself at every interaction, email, meeting, presentation, blog post, and conversation to live up to it.

    The values-based part is critical, because a personal Brand sells on authenticity. It is even harder to be consistent if you pick Brand attributes that do not align with your values. It’s too hard to keep up the act!

    It is no surprise to me that you have a strong consistent Brand that people notice, because you have indeed put the effort into defining it and living it on purpose.

    You are a master at this, because it (you) are real.

    Patty

  6. December 1st, 2010 at 12:10 pm
    Jackie Mitchell said

    I respect and love Liz Strauss because she’s intelligent, generous, real, and she truly cares about other people.

  7. December 2nd, 2010 at 9:18 am
    ME Liz Strauss said

    Hi Patty,
    This comment is the start of an absolutely brilliant blog post. If our actions don’t match our brand values, people will decide our brand on what we do not what we say we are. :)

  8. December 9th, 2010 at 1:56 pm
    Andreas Pazer said

    A unique brand image is important for every business. If the brand is copied, the customers will feel that the company is unprofessional and shop with the competitor instead. Having a unique brand image can increase the conversion rate of your product.

  9. December 9th, 2010 at 7:41 pm
    ME Liz Strauss said

    Andreas,
    I agree a unique impage is important. One built from the values that the brand team holds dear is the cornerstone to attracting ideal customers who love what we do. :)

  10. December 9th, 2010 at 11:52 pm
    John Coonen said

    Branding’s fickle, which makes for fun intellectual banter. Once you launch your brand, is it push or pull technology? Um. End of the day, so what. Just check the scoreboard often, and gobble up those hugs.

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