November 7, 2005

What Is Content that Keeps Readers?

published this at 6:37 pm

Everybody talks about content, but nobody actually defines it.

What is content and how can content keep readers?

Content is more than ideas, more than words and pictures on the screen, more than links to articles and data. Content is everything we communicate to our readers. Content is . . .

When a blogger provides top-notch content with something extra, readers can see it. They appreciate the writer, and they enjoy the experience. Readers notice that “value-added” difference. They’ll be back to see whether we can do it again.

And that’s when consistency is the operative word. :)

–ME “Liz” Strauss

Related articles:
SEO–Five Traits of Relevant Content
Turning Reluctant Readers into Loyal Fans
Audience is Your Destination

Filed under Audience, Content, Strategy/Analysis, Successful Blog, Writing | 9 Comments »


C'mon. Let's talk!

9 Comments to “What Is Content that Keeps Readers?”

  1. November 7th, 2005 at 7:20 pm
    Martin (HomeOfficeVoice) said

    Can’t add much more than that, Liz. Fact with analysis in a unique voice is the way to go.

    I tend to think of a blog as much like a traditional columnist – readers come back because they like your spin on things … be it dry, informational, witty, sarcastic, angry etc.,

    Great content is sticking to one point per post, offering relevant link(s) (that you have checked), written with clarity and is easy on the eyes (ie: white space)

  2. November 7th, 2005 at 7:53 pm
    ME "Liz" Strauss said

    Thanks, Martin.
    I hadn’t really realized it, but I think of it as a traditional columnist too–that with a little Ebert and Roper thrown in. :)

  3. November 7th, 2005 at 9:02 pm
    Mike said

    That Ebert & Roper thing is one of the reasons I started OfficeFreaks with multiple authors.

    Some days I liked Ebert,some days it was Roper.

    Some blogs would be great with someone else doing the writing. Or if they had someone to balance out the tone. Some people were not meant to write for the public. Some just need a little guidance.

    I hoped that at least one of the writers would appeal to the reader and bring them back. If each writer garnered several thousand readers, we’d be a hit.

    I didn’t really want to share this with the world, until I was firmly in control of the entire blogosphere, but since you were giving out such good info, I couldn’t hold onto it any longer.

    There goes my advantage…cest la vie !

  4. November 7th, 2005 at 9:46 pm
    ME "Liz" Strauss said

    Aww Mike, What a great guy you are!
    These two sentences say so much:
    Some people were not meant to write for the public. Some just need a little guidance.

    What you’re talking about here is great strategy.

    Thanks for adding this–even though you say you didn’t want to. You know that sharing information is what blogging’s all about. In fact, I bet that’s your strategy for takimg over the blogosphere. :)
    Liz

  5. November 7th, 2005 at 10:28 pm
    Mike said

    In case you didn’t see the self-criticalism there, I’m always telling my family of bloggers that I’m the weak link in the chain.

    I’m not a great writer, but in person, I’m a dynamic storyteller…which is why I’m a successful salesman. I’m also a bit dyslexic and struggle with posts and comments, sometimes having to go over them as many as 5 times before I hit publish.

    Hopefully, as I watch my wife write and as I see Cary and Chrispian win over our readers on Freaks, I’ll get better.

    But, with a little guidance and if I can see the tone in which others successfully win over their readers, I believe I can become a successful blogger.

    I am determined to be a ‘successful blogger’, therefore I will be one.

  6. November 7th, 2005 at 11:04 pm
    ME "Liz" Strauss said

    Hey Mike,
    You’ve won me over completely.

    I find your tone winning and look forward to what you bring to the conversation. Your comments are always packed with insights. Don’t go away. I mean it.
    Liz

  7. April 21st, 2006 at 2:38 pm
    Liz Strauss . com Advise from Fortune on Corporate Blogging said

    [...] In my own blogging experience, I’ve found three cornerstones to building a strong and thriving blog that contributes positive value and relevance to the Internet. I’ve written about them in an article at Successful-Blog, Content that Keeps Readers. The three cornerstones are [...]

  8. July 27th, 2009 at 5:19 pm
    Killer List Of Blogging Article | Fazreen said

    [...] What is content that keep readers [...]

  9. May 9th, 2010 at 11:02 am
    Turning Reluctant Readers into Loyal Fans | Liz Strauss at Successful Blog said

    [...] a Blink Test Business, Blogs, and Niche-Brand Marketing How to Code Accessible Links–Part 1 What Is Content that Keeps Readers? Audience is Your [...]

Name (required)

Email (required)

Website

C'mon Let's Talk!