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What will make a blog compelling to a user?
It’s a favorite question. Getting people to come and stay is what I do, and talking about it is almost as much fun. I might have said it in a slightly more corporate way, but what I answered was basically this.
Humanity is what’s compelling. We’re all hungry for a connection that makes us feel real.
Quality content that serves real human needs served up by a real human being is the combination of three things: head, heart, and practical meaning. Put them together and a blog — or rather one who writes it — can make a reader feel inspired, moved to action, and wholly alive.
People recognize the real deal.
Visitors to a barroom or a blog figure out quickly whether they get to be who they really are, and whether that’s okay with everyone already there.
Authenticity allows everyone to tell their own truth and feel valued for it.
When that “feeling valued” happens, we give back — in attention, participation, and loyalty. When we’re invested, we don’t walk away.
That’s the heart of compelling.
A compelling blog is human in every way.
What makes a blog compelling to you?
–ME “Liz” Strauss
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Recently, working with a client, I was asked the question,