May 6, 2014

Word Choices That Sell

published this at 5:35 am

By Deb Bixler

In the world of sales, the successful sales professional is always trying to close a business deal.

The problem that some inexperienced sales associates run into is that they appear to be pushy when trying to close deals and that turns off the client. Instead of going in for the obvious close at all times, you should use smart word choices that make it a done deal by the time you are done.word choices

Never Offer Yes Or No Questions

Successful sales professionals practice their presentations constantly and one of the things they practice is avoiding yes or no questions. You never want to ask a customer a question that can be answered yes or no because that opens the door for a no answer. Instead, you want to use positive word choices that push the client for an answer that commits to a product sale.

For example, most sales professionals would simply ask the customer if they want a product in the color white. This is a question that can be answered with a no and it can kill a deal. Instead, you should ask the customer if they would like to see the product in white or blue. No matter what color the customer says, it enhances the idea that a sale is imminent.

Avoid Questions That Start With The Word “Can”?

Can I interest you in a better way to close sales? Questions that start with the word “can” will always be yes or no questions.

The better way to ask the opening question of this section would be to say “Would you like a better method to close sales or the secrets to make more money?” Remember, yes or no questions kill a deal and the word “can” is the most common way to create a yes or no question.

Learn To Love The Word “Or”

The simplest way to put it for sales professionals that want to learn how to push a customer to a close is that this or that questions mean money. Choose your words wisely and give your customers a choice, but never give them the chance to say no.

Positive word choices mean everything in sales!

Author’s Bio:
Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business using a party plan business model. She now provides education and services for work at home professionals at the largest party plan training center on the web: CreateACashFlowShow.com. Find her on Twitter: @debbixler.


Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business using a party plan business model. She now provides education and services for work at home professionals at the largest party plan training center on the web: CreateACashFlowShow,com. Find her on Twitter: @debbixler.

Filed under Marketing /Sales / Social Media, Successful Blog | 2 Comments »


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2 Comments to “Word Choices That Sell”

  1. May 6th, 2014 at 5:49 am
    Raj Sharma said

    that’s something powerful!

    and here’s some tips from my side.

    Always and always.. make the reader realize that they need your stuff and that’s only possible by showing them 2 situations… A (their current situation without you or your product or service and its a pathetic situation which needs to be changed) B (a good situation, a changed situation after they get your stuff).. Make them realize the they are in NEED. :) See your CR going over the roof!

    raj

  2. May 6th, 2014 at 9:06 am
    Deb Bixler said

    Thanks for that, Raj –
    Careful planning on what you say can make a world of difference!

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