November 22, 2005
Liz published this at 7:10 pm
Practical SEO for Every Blogger
Etched in ice and not concrete . . . There are people on the web who know much, much more than I do, and so I went to find one whom Eric and I can trust–Yaro of Entrepreneur’s Journey another 9rules network blog.
Yaro, besides being a phenomenal researcher, is a teacher and a leader. Here’ s what Yaro says about meta tags in his document, Do Meta Tag Keywords Matter Anymore?
Should you be using meta tag keywords at all?
Yes and no. It definitely should not be prioritized and if you have other, better SEO things to do worry about donÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t spend time on your meta keywords. If you insist on using meta keywords use them sparingly, only a handful, about 10 maximum, and keep them very relevant to the page content. Less is more in this case.
Meta keywords are a legacy of web 1.0 and are slowly being phased out completely. Your title tags, heading tags and content play a much more important role and really if you have time to spare to work on SEO you should be writing great new content that people will link to, not cramming your pages with redundant keywords.
So there you have it. Meta keywords have a minor use, if used sparingly, but by no means should they take priority over content that people will link, because they most certainly are on their way out.
Hey, we don’t mind learning, especially from a generous teacher. Thanks Yaro, for telling us what works, instead of what we’re doing wrong.
Sorry I took the long way home on this one. But I got here, and the car’s not wrecked.
Gosh I feel so much better now.
–ME “Liz” Strauss