March 27, 2006
Liz published this at 9:17 pm
Forget the Rules
Somewhere along the line, you probably learned rules about writing resumes. What IÃ¢â‚¬â„¢m about to tell you is going to break them. I like breaking rules, especially when that works in our favor. I don’t usually do it when it doesn’t.
The rules are for everyone. Personal brand is about showing you are the only one.
You don’t need a resume anyway. You need something that works like one, but is more than that.
Get Rid of the List
ItÃ¢â‚¬â„¢s easy to think of a resume as a listÃ¢â‚¬â€œthree suits, two blue, one grayÃ¢â‚¬â€œof what youÃ¢â‚¬â„¢ve done and to write it off as a painful requirement of job acquisition. That’s a major missed opportunity. With a few tweaks, your resume can be a dynamic tool in your personal branding strategy.
Throw away the list as concept.
Think about Brand YOU and promotional tools.
You’re making a personal branding brochure. Just let other people think it’s a resume. They’ve been confused before.
A Personal Branding Brochure
Imagine that youÃ¢â‚¬â„¢re a productÃ¢â‚¬â€œa Ferrari. Your resume is your specification sheet. Add some marketing copy, and youÃ¢â‚¬â„¢re well on your way to a promotional brochure for that Ferrari. On my own resume I include the usual career experience with the chronological job history, but that is page 2.
On page 1, I include branding information built around my branding big ideaÃ¢â‚¬â€œthat I am a leader and a strategist with a proven track record and competencies in several key areas of publishing. I want the person reading my resume to read this firstÃ¢â‚¬â€œto know what I can do before where I did it. The former is more important than the latter. As you read through, you might notice how I took the opportunity to further my brand identity by targeting first statement under each core competency.
Turn a resume into a personal branding brochure.
Use It as a Promotional Tool
Change the way you look at your resume, and you soon find a world of uses for it. Use it as you do your business card. Just this week I sent mine to a business friend with a note saying, Ã¢â‚¬Å“Let me know if my voice might help you in the meetings with the publishers you told me about.Ã¢â‚¬? Design it into your blog’s About Page to let your readers know more about you, your brand, and your business.
I use my Ã¢â‚¬Å“branding brochureÃ¢â‚¬? a lot when IÃ¢â‚¬â„¢m networking.
ItÃ¢â‚¬â„¢s one more way to let people know youÃ¢â‚¬â„¢re not just another suit. YouÃ¢â‚¬â„¢re uniquely valuable.
Without you, the world would be missing something–the one and only Brand YOU.
–ME “Liz” Strauss