The TECHNORATI Business Model Revealed

Smoke and Mirrors

Don’t be fooled by smoke and mirrors. Five blogs on an AP website is nothing. Technorati on every one of them is a big deal. Technorati is joining the mainstream. That doesn’t mean bloggers are.

By virture of it’s index of OUR blog posts, and 3 deals in announced in the last 3 days, Technorati is one of the worlds largest content providers with it’s name on every Paramount Classic and AP website.

It sure looks like we provide their content for nothing. Technorati gains plenty of fame and who knows how many dollars?

I was wrong before. The strategy here is brilliant. It’s so far outside the box, I didn’t even see it.

Sorry David, this too clever by half for me to be quiet about. What is it that I misinterpret here? Please set me straight. I really want to believe I have something wrong, but all of the pieces fit as I look at it.

How did this happen? Why doesn’t anyone see this? [links via Bloggers Blog]

–ME “Liz” Strauss