Were you “born to blog?”
Born to Blog came along at a critical point for me. Last week, I was seriously considering shuttering my own blog, weighed down by a perceived lack of traffic, unclear purpose, and minimal comments.
But then I picked up this book, and read:
ÂIt takes time to find your voice, to connect with your audience, to learn how to appropriately build and promote your blog, and to write in a manner that connects with busy readers.Â
It was the little bit of encouragement I needed to hear at that moment, and now instead of throwing in the towel, IÂm going to refocus and keep going.
Born to Blog is a pithy little book co-written by two blogging powerhouses–Stanford Smith of Pushing Social and Mark Schaefer of {grow} blog. ItÂs written in a similar easy-to-grasp style as SchaeferÂs previous hit, The Tao of Twitter.
YouÂll find tips on the why and the how of blogging, both for business and pleasure. It’s a fun read, formatted with stories from both Mark and Stanford, and punctuated by “take action” highlights.
I strongly recommend it for blogging beginners as well as blogging veterans who want a quick refresher.
Key takeaways:
- Let your business blog be an adventure story for your potential customers. Bring them along on your journey.
- Start with the Âminimum viable blog, the content and platform that will get you to your goals the fastest.
- Seek out the passionate learners to be your potential blog contributors.
- ÂA blogÂs strength flows from reader respect and trust. Be honest and transparent if youÂre planning to monetize the blog.
- Invest time in analyzing and evaluating what is going right and whatÂs going wrong so that you can do course correction.
- Personal blogs are different from business blogs; they need a different approach and strategy.
- You never know when your words are having an impact!
Were you born to blog?
Note: I was not given a review copy of this book; my review is unsolicited and from the heart.