That being the case, what have you been doing to take your brand to the next level? Specifically, how is your blog entering into this conversation?
While some businesses drop the ball when it comes to their blogs, many others take the ball and run with it.
For your brand to be exposed in front of as many eyes as possible, your blog needs to be a top priority in your daily initiatives.
So, are you ready to establish your blog as a leader? If so, how will you go about that process?
Outside Help Can Make the Difference
In order for your business blog to really gain traction on the Internet, you need to remember these tips:
- Authority – Put the onus on establishing authority when it comes to your blog. In doing so, you lend more credibility to your site, not to mention your brand as a whole. That authority can be improved dramatically when you have an outside guest posting service helping you with not only writing your blog content, but also marketing it. When you turn to those with the experience in guest posting, you take the pressure off you and/or your staff to come up with killer content day after day. That guest service can also handle the marketing and social media needs your blog so dutifully requires, again, removing a burden from your shoulders;
- Resonate – Today’s consumers have myriad of online sites they can turn to for information, so why should they visit your site? Give them a reason, in fact; give them multiple reasons to pay attention to your site, notably your blog. Your goal should be to serve as the go-to site when consumers need information and/or are considering shopping. For example, if you run a home improvement business, your blog should be chock-full of details regarding the latest trends in home renovations, what the typical costs are for the common home improvement projects, what time of the year might be best to do them (especially when it comes to outside projects), and how to go about hiring the best help if you are unable to do the project on your own. When that kind of information resonates with consumers, you are likely going to be the beneficiary, landing more business as a result;
- SEO – You can’t get too far these days as a business owner without knowing something about search engine optimization. With SEO in your corner, you can better your chances of improving your search engine rankings, notably on Google. Just as with the writing of your blog, you may be a little green when it comes to knowing all the intricacies of how best to use SEO. If so, that is where a consultant can provide much needed assistance. He or she can help guide you in improving your current search engine ranking. Remember, while you’re not likely to go out of business with a low search engine ranking, the higher it is, the more eyes will find your business when searching for your respective products and/or services. In hiring the right SEO mind, look for not only someone with a mound of experience, but also someone willing to put you first. If they’re just using you to cash your checks, move on. The right SEO consultant will not only be beneficial to your blog, but he or she can assist you with your social media needs and so much more.
Sure, your sales and advertising/marketing initiatives typically get top billing, so your blog may be a bridesmaid so to speak.
What you want to do if you haven’t already, turn that bridesmaid into a bride.
Give your blog the love and care it needs in order for it to reward you.
Those rewards will typically come in the form of more website traffic, oftentimes translated into more revenue when all is said and done.
If you have not established your blog as a leader up to this point, change course and do that sooner rather than later.
Photo credit: BigStockPhoto.com
About the Author: Dave Thomas writes about business topics on the web.