Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

The Secret to Why Dennis Miller Can Rant in Public and the Rest of Us Really Can’t

Filed Under Audience, Branding, Successful Blog, Writing | 16 Comments

Rant Is a Four-Letter Word

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Something has happened. It wasn’t nice. It happened once too often. It happened to someone you care about. It needs to be addressed. You’re about to write something someone is going to read.

Before you write, check your emotions. They’re running high, aren’t they? Here’s what you need to do before you write.

Go to the local store. Buy 100 ballooons. Blow them up and pop them each one individually — one at a time — slowly savoring the noise. Or do something else that will open a steam valve: go running,

Whatever you do, please don’t write and rant. Rant is a four-letter word. You’ve read ‘em. They’re deadly.

So, how come Dennis Miller can rant in public?

Read more

SOB Business Cafe 05-26-2006

Filed Under Audience, Great Finds, Successful Blog | 12 Comments

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Take the test with Dr. Deborah Serani to find out the basic psychology of being a customer. It’s quick and surprising.

Dr. Serani Psychology of Shopping

Oystein, the Advice Librarian, explains how and why (and where to go) to use images to kickstart your writing.

Advice Librarian Kickstart Your Writing using images

Kyle Bunch at Blogebrity shares the consequences of interns blogging. Follow the links. It’s fascinating.

Blogebrity The New Rage Internblogging

Keith introduces beggr, a new way to monetize your blog.

Keith Dsouza Beg on the Web

Related ala carte selections include

Ohad has one invitation left. Will you be getting paid to play games too?

Ohad News Getting Paid to Play Games

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Editing: Just Some of My Very Different Thoughts

Filed Under Audience, Marketing, Successful Blog, Writing | 2 Comments

Power Editing

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Substitute “damn” every time you’re inclined to write “very”; your editor will delete it and the writing will be just as it should be.
– Mark Twain

In the Successful Blog Cafe last week Rob at Jamdo’s article offered advice on how to strip out excess words in your posts to increase keyword density. That’s good editing advice. In fact, much of editing is taking out ALL of the words that you don’t need.

Words that Writers Don’t Need

As bloggers, we write in a conversational tone, but conversation moves fast and easy. We can correct if someone doesn’t understand what we’re saying. They can interrupt if we’re going on, and on, and on, and on. We’re likely to notice if our audience walks away while we’re still talking.

Unfortunately, we don’t have those luxuries when the words are written. More written words don’t necessarily build more bridges and rapport. Additional words can get between the reader and our message. Here are places I go to remove extra words that creep in while I’m writing. Read more

Stats: A Question?

Filed Under Audience, Business Life, Motivation/Inspiration, Strategy, Successful Blog, Tech/Stats | 18 Comments

Stats example E50

When you check your stats,

are you thinking about numbers

or are you thinking about people?

Just wondering . . .

–ME “Liz” Strauss

Turning Reluctant Readers into Loyal Fans

Filed Under Audience, Branding, Design, Marketing, Successful Blog, Writing | 13 Comments

In just a brief one-twentieth of a second–less than half the time it takes to blink–people make aesthetic judgments that influence the rest of their experience with an Internet site.

–Kamakshi Tandon
REUTERS, Internet users judge Web sites in less than a blink
Jan. 17, 2006
Liz reading computer

We’ve got less than a blink to grab a reader’s attention. The reader clicks in. Looks. Decides and then . . . and then what? . . . Do they stay or do they leave? If they stay, did what they see lend our words more credibility or did it take some away?

Design, curb appeal, packaging–whatever you call it–it’s what brings customer-readers further into our businesses and our blogs. They recognize what works for them and what doesn’t. If it doesn’t, they’re gone so quickly that even our stats programs don’t know. Try the Blink Test if you want a baseline idea of what your readers are seeing before they blink.

What about reluctant readers, undecideds who decide to stay a little longer? What can we do to convince them to stay? Better yet, how can we turn them into fans?

Capturing the Attention of Reluctant Readers

Uber Reader Sign

In educational publishing, we have a euphemism, “reluctant readers.” It’s used to describe kids who, when they see a textbook, they turn away to find their inline skates. When I write on literacy, they are my favorite customers to write for and about.

I don’t much like that euphemism applied only to those kids because I’m constantly having to remind other teachers that,

. . . we’re all reluctant readers and becoming more and more so. If you’re a skeptic on this point, try reading the tax code–or any “have-to” document on your least favorite subject. You’ll wish that there were something more to see than long columns of endless text, something to break up the boring words.

With more and more ways to spend our leisure time, even television shows are becoming bulleted lists.

Reader Support as Part of Your Brand

Those kids we call reluctant readers do leave their inline skates to read what they’re interested in–things like books on extreme sports and the latest gaming websites and blogs–if they’re made right. Here’s what you can take from educational research to catch the attention of normal, everday reluctant readers. You can use it to brand your blog as a worthwhile source of quality content. It’s one more way, that you can make customer-reader support a resounding part of your niche brand.

Each of these points are about helping reluctant readers like me figure out quickly what’s important and what’s not, so that when I’m done reading what you wrote. I feel like we’re both smart.

Reluctant Readers to Loyal Fans

Ever read something that made you feel like the writer was saying something you always thought? . . . or something that just made you feel smart for reading it? Bet you went back to see what else that writer had to say . . . .

But then, you knew all this. You have a favorites list. You know what it takes to make a fan. I’m just offering some hints on how to get the undecideds to come in, so that you get a chance to do just that.

–ME “Liz” Strauss

Success in a Blink and a Blink Test
Business, Blogs, and Niche-Brand Marketing
How to Code Accessible Links–Part 1
What Is Content that Keeps Readers?
Audience is Your Destination

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