SOB Buttons Are Here!
Filed Under Audience, Business Life, Community, Successful Blog | 29 Comments

It is with great dignity and pride
that I announce and present
the official badge of achievement
of SOB to all who have been named
Successful and Outstanding Bloggers.
They take conversations here back to their readers.
I invite them to take this badge of achievement
back to their blog and to display it with pride.
For the complete honor roll and details on becoming an SOB, see the Successful & Outstanding Bloggers page.
Submission: Getting Your Blog Ready for Readers
Filed Under Audience, Guest Writer, Marketing, Successful Blog, Survival Kit | Leave a Comment
In the spirit of a community blog, articles from readers are a regular feature here. Know that I read them all to ensure the content belongs in the context of Successful Blog. Know that not every submission makes it here and that some get revised before they pass muster. Still even then, not every one of them will be right for every one of you.
To be respectful of your time–who needs me going on and on?–I ‘ve made a snapshot form to help you determine easily whether the content suits your personal needs. When you keep an article, it can serve also as a summary. If you have suggestions for changes to the form, just make a comment after an article whenever you think of them. Now on to the article. . . .
Guest Writer: Katy Whitton
Katy Whitton of Katy Whitton.com sent us this article on how to Market Your Blog and Keep Your Readers from her blog, Flipping Heck!
Target Audience: Beginning Bloggers
Article Type: Overview
Content: Katy mentions the main points of bringing your blog into the world of blogging, including choosing an appropriate name, content considerations, Permalinks, pinging catalogues (directories), posting frequency, advertising, and stats. She also provides links to additional information.
Notes: This is an overview that will get a new blogger thinking on what there is to do and hopefully bring him or her back to Successful Blog to find answers to any questions the article might prompt. Katy’s writing makes her article an easy read, an investment of a few minutes. Her writing voice lets the reader know that he or she can do this.
Thanks, Katy, for contributing to the Successful Blog community.
ME “Liz” Strauss
Blog Design Checklist
Filed Under Audience, Blog Review, Checklists, Design, Successful Blog | 11 Comments
A successful blogger is always asking the question, How does this serve my readers?
To many of us design is the fun and “creative” part of building our blog, talking and tweaking design can take up more time than writing content–if we let it. A checklist can help keep my creativity at uptimum levels and keep my focus on how my choices will ensure my readers enjoy their stay well enough to return again and again.
Blog Design Checklist.
- 1. Title and Subtitle: Are they here? Are they clear? Could any reader understand what they mean? Turn off the blinkers, the sliders and slinkers. They distract me when I’m trying to read your post.
- 2. Bio: Can I find it? Does it tell enough about you that I feel a connection with the person behind the screen? Did you give me a way to contact you, if I have a genuine reason to? Is there a photo, or at least a visual, there to represent you?
- 3. Fonts/Text: Are they readable? Are there too many? too few? Are they in readable colors? Is there moving, blinking, twinkling text to distract me and annoy me? When it comes to color, size, and number less is always more.
- 4. Comments/Permalinks/Trackbacks/Email: I expect to find these after the post? Please don’t get creative and make me look all over to find them.
- 5. Navigation: Can I find my way around in a glance? Can I find your Classic Posts? Do your links really work? Is it easy to get back to the home page? I don’t like feeling lost.
- 6. Sound/Gadgets/Plug-ins: Do they really need to be there? Are you sure they won’t irritate me? When in doubt, take them out.
- 7. Technical Issues: Does the blog load fast in my browser? Does it load accurately? You may hate IE but most folks still use it. If you pretend they don’t exist. You can be sure for you they won’t.
- 8. Images: Are they clean, clear and crisp? Are the files compressed so they load quickly? Fuzzy pictures hurt my eyes.
- 9. Organization: Does the page feel in proportion? Do things seem where they belong? Is there enough white space and a lack of clutter? I like a little room to breathe.
- 10. Marketing: Is the presentation of subscriptions, ads, and other marketing integrated into the design? Do ads become too interruptive? Are there pop-ups or pop-unders? Ads that make themselves too annoying will drive me from your blog forever. No pop-ups or pop-unders–they break your trust with me.
Use this checklist to remind yourself not to let too much design creativity take the “fun” out of reading your blog. Then get started. Have fun tweaking.
–ME “Liz” Strauss
And don’t forget the other checklists in the set:
Blog Review Checklist
Editing for Quality and a Content Editor’s Checklist
Checklist for Linking to Quality Blogs
A Blogger’s Personal Narrative Checklist
Checklist for Starting a Directory Listing
Five Design Basics to Never Forget
Filed Under Audience, Design, Marketing, Strategy, Successful Blog | 11 Comments
Blog design is a lot like a book cover. It’s our first impression. A promise of what’s still to come. Before they read a word or take in the title, readers have formed an opinion of our blogs based on the design.
“Don’t judge a book by it’s cover” might be what they tell you. Reality is that covers sell books, and designs draw in readers. Great content and useful design keeps readers coming back for more, but first-glance design is what gets them to try us.
What are the five design basics never to forget?
- Put the title where I can see it and a subtitle explaining what the blog is about. Sounds obvious, but we’ve all been to blogs where we couldn’t find the title. More often we’ve been to blogs where the title just wasn’t enough. Does Mary muse about music or about mathematics? It makes a difference to whether I want to read her. It won’t make me a reader not to tell me. I’m going to find out.
- Please tell me about yourself. Tell me who you are, writer. Blogs are special in their person-to-person connectedness. I read blogs because I like that about them. I can ignore it, if I don’t care about it, but I can’t make it up, if it’s not there. Don’t take that choice away from me.
- Choose a color palette that goes together. Don’t let fighting colors distract me from what I should be paying attention to. If you’re artfully challenged, there are tools that can help.
Image-Based Color Palette Generator
- Less is more, and simple is elegant. Put what you think I need. Then take half away. White space is good. It gives me room to think. Lack of it crowds me. It confuses my eyes and makes me want to leave. I like my space, like most people do.
- Form follows function. You might have heard this one. It means that everything should be there for a reason–in this case for me, the reader. If it’s not, let it go. Things without function get in my way–they get between me and what you’re trying to tell me. I don’t want to fight to hear what you have to say.
Colors that are meant to go together make the environment comfortable and inviting–one worth spending time in.
The key to design is that it adds value to readers’ experience without calling unnecessary attention to itself. Like a great music score, you sense it and feel it. It carries you along as if it knows right where you want to go.
–Me “Liz” Strauss
Successful Blog Community News
Filed Under Audience, Community, Successful Blog, ZZZ-FUN | 6 Comments
Great Discussion
If you weren’t able to join us back stage after Brian Shih’s article on sidebars, you might check out the comments section that follows it. We had a great discussion on sidebar design with several people bringing in examples of a variety of design options to use while making a point about what works or doesn’t work.
It was hands-down the best example of community discussion in action I’ve ever seen. Way cool! We’ve got something really special happening here.
Thanks to everyone who participated. It really was fun as well as enlightening.
Can we do that again soon. Huh? Can we? Can we?
–ME “Liz” Strauss
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