Social Proof: The Difference Between Critics and Censors

Filed Under Analysis | 8 Comments

We Write About Others

Reputation is an online currency. The value of what we say is nothing without credibility, competence, and integrity to back it up. Part and parcel of online reputation has become something known as social proof. The popularity of our network and the things people say about us and our influence carry weight that affects the value of our words.

But what if people say things that are mistaken, out of context, or just made up? Even with the best intentions, folks meaning to evaluate and offer input can miss part of the story. And there’s that human trait some folks have for wanting to take down whatever person is currently at the top.

How do we tell a critic from someone who simply wants an influence to shut up?

Last night in a conversation on Twitter, the subject of critics and criticism came up.

This morning I went to Merriam Webster for clarification.

critic - Etymology: Latin criticus, from Greek kritikos, from kritikos able to discern or judge, from krinein
Date: 1588
1 a: one who expresses a reasoned opinion on any matter especially involving a judgment of its value, truth, righteousness, beauty, or technique

censor Etymology: Latin, Roman magistrate, from censÄ“re to give as one’s opinion, assess; perhaps akin to Sanskrit Å›aṁsati he praises
Date: 1526
1: a person who supervises conduct and morals: as a: an official who examines materials (as publications or films) for objectionable matter

A critic analyzes a work to determine whether it’s structurally sound and accurate. He or she sees whether it’s aesthetically pleasing within the confines of the medium it’s offered. A critic uses education and experience to evaluate whether an artist, thinker, writer, speaker or other has set out to perform a worthwhile work and has accomplished that goal.

A critic’s personal opinion of a work or the source is secondary to how well the execution of the original purpose is achieved within confines of the validity, accuracy, structure, and expression of the work.

Statements about the “goodness, morality, or personal value” of a venture or adventure are not criticism in it’s truest nature. Unsupported personal judgment about a work has to pack unquestioned expertise to be criticism and even then –

Censors judge goodness, morality, and what is right . . . or not.

The danger of censorship is that it can make statements, assumptions, and evaluations about the artist, thinker, writer, speaker or other, as well as the work. Ideas of “goodness and morality” move the converation into motive and intent and possible outcomes. The world view and personality of the artist, thinker, writer, speaker or other get evaluated as part.

It’s a delicate endeavor to do that fairly without taking away a person’s humanity and in the process losing our own. The most effective censors also leave their personal biases at home.

A person is a person, a many dimensional being — not simply a blogger, an A-Lister, a social media guy, a date last night, or a mom. I think about that when I hear folks make statements about motivations and intentions without having heard from or studied the people they are talking about.

According to the Etymology, the word critic is younger than the word censor. Maybe we need more practice.

Critics and censors — what do you see of them? How do you respond?

–ME “Liz” Strauss
Work with Liz!!

Bloggy Question 77: I’ll Never Get There Alone!

Filed Under Analysis, Bloggy Questions, Successful Blog | 18 Comments

And Not Think About Motives

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . . .

A friend of yours is beginning her business. She’s got a great plan and most days she’s totally focused. But like most people, especially us on the Internet, she sometimes gets overtaken by all of the messages around him that say “do this, do that, do what I say to be successful.”

You tell her it’s merely a case of keeping at what she’s good at, being focused, and expanding on her circle of influence, but she keeps getting off track — following trends and fads without knowing why. She seems to have this perception that everyone who talks about making money actually is and that she’s years behind.

She’s got a business coach, a life coach, and you as a friend. Yet about once a month she seems off track again, saying something like “I’ll never get where I’m going. I wish I could find a good mentor.”

How do you respond?

–ME “Liz” Strauss

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Hope Seth Doesn’t Mind if I Go Even Further

Filed Under Analysis, Marketing, Successful Blog | 16 Comments

If You Can’t Keep a Secret . . .

I hadn’t really thought about the Harry Potter leaked ending, except to shake my head at the industry that used to be my home. To spend $20M on a secret that couldn’t be kept seemed such a waste . . . How I remember the thoght process that gets companies to do that sort of thing.

Then this morning Ann Michael and I were discussing Seth’s insight on publishing and the Internet. He pointed out what I would have never thought.

Five hundred year old technology (books) is just too slow for the Net. The act of printing, storing and shipping millions of books takes too long for a secret to ever be in a book again.

He suggests that, well, read Seth’s post for his brilliant solution. He advocates using the Internet to control the secret. I sure hope Seth doesn’t mind if I use my publishing experience to take his idea just a little further.

Fact: As Seth said, the secret was in always in jeopardy — from the moment the manuscript was written. The company should have seen that $20million, $40million to protect the secret was playing to a weakness.

One thing I’ve learned from Seth is that every weakness can be a strength. Here’s what I would have proposed, had someone asked my opinion. . . . Don’t worry, they didn’t.

How to Release the Harry Potter Secret OR How Choosing for the Customer Is Choosing for the Company

The problem wasn’t having the secret where people could get to it. The problem was the company thought of the secret as a problem rather than an opportunity,

Strategy always begins with the customer. In this case, the customers are kids (of every age) who grew up with the series. $20million of security was choosing for the company not the customers.

If I think about the kids, here’s where I end up.

Ready?

• I would ask J.K.Rowling to reveal the ending to me as soon as she was able. I would spend a fraction of that $20million building a cool online video game with seven levels to match the seven questions of the Harry Potter Campaign. I’d spend the security there. Fewer people involved, much more control.
• I’d release the game that reveals the end of the story, three weeks before any pre-launch copy.
• To register to play the game, I would ask that each player sign in with a name, and a parental permission with verifiable email address (if the player is under 13).
• The game would be as difficult as any game on the market. It would also have cheat codes and book with hints as salable products. It would take hours– whatever is the industry average — to complete successfuly.
• When a player made it through the last level, he or she would reach a Howart’s Honor Code screen. The screen would announce the success and point out how difficult it was to achieve it. The Honor Code would leave the question to winner to hold or pass on the answer as they honor their own work. They earned it. People value what they earn.

It’s as Seth said, no one can keep it a secret — but we can control how it gets out. The company could have made finding the answer part of the Hogwart’s World. It could have been an experience. It could have been fun. Besides, I’m not sure that if I worked 10-20 hours to find out an answer that I’d give it away, . . . well, maybe secretly.

Who knows? I might play the game again and again — even after I read the book.

If I knew what I was talking about I’d still be working in that industry . . . right? I’m probably just confused. That comes from thinking like a kid.

–ME “Liz” Strauss

Open Mic 7pm Chgo Time: What Would We Take to a Deserted Island?

Filed Under Analysis, Comments, Community, Links, Marketing, Outside the Box, SOB Business, Successful Blog | 1 Comment

Yes the Mic Will Be on Tonight

What Would We Want if We Were Alone on Deserted Island? . . .

Think about it!

We can talk about what music we would want, what books we might take, whether Gilligan would be there, and whatever else comes up.

Oh, and bring links about desert island equipment and toys to share!

The rules are simple — be nice.

–ME “Liz” Strauss

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