Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

How Do You Keep Negative Comments from Turning You Around?

Filed Under Basics, Successful Blog | 9 Comments

Sometimes It’s Semantics …

Who hasn’t had the joyous experience of a negative comment? We overhear them around the corner, confront them in conversation, and find them written boldly on our blogs. It helps to remember that they’re often more about the person talking … what that person heard, misheard, or never listened to from the start.

It helps a lot if we don’t make such things about ourselves.

A friend asked me once how I handled negative comments on my blog. My first sentence was, “Well I’m a saloonkeeper’s daughter and I used to teach first grade …” I had no idea how that sounded until she laughed out loud.

How do you keep negative words from turning you around?

–ME “Liz” Strauss
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For Your Ears Only

Filed Under Basics, Guest Writer, Successful Blog | 2 Comments

Why Blogging and Guitar Playing Spell Double Trouble
a Guest Post by Alex Beattie

There are many parallels with ‘blogging’ as a craft and ‘guitar playing’ as a craft.

Both the ‘blog’ and the ‘guitar’ are similar in many ways. However, it is important to point out that the ‘blog,’ in the sense of ‘advertisement’ posts or splogs are not the type of blogs I am referring to. The same holds true for the guitar. A guitar you got a for Christmas, and is still in the case is not the ‘guitar playing’ I am referring to - or if you simply happen to own a guitar.

For the Connection

I am pointing out that these 2 crafts (as I see them) are only comparable, inasmuch as the person (and I stress person) works, cultivates, nurtures, hones, errs, loves, promotes the blog and / or the guitar.

Take Seth Godin, for example. He has a blog and has written over 2500 posts (in a row!!!) and has a well-maintained, beautifully written, insightful, and quite an enjoyable blog - let’s not forget he also has an enormous readership.

Then take the band Widespread Panic. They have been playing music together and in front of audiences since 1986, and have amassed a cult-like, Grateful Dead-esque following. They have never, by choice, had a hit single or a number one hit - by choice. They even turned down a gig opening for the Rolling Stones because they (the band) felt that it wouldn’t be fair to their fans. Fans of Widespread Panic enjoy long jams and 3 hour shows.

One most first be drawn to the crafts for the right reasons - one of them is not money. In order to blog successfully (which could mean many different things), one must do it for the right reasons. (i.e. something to say, a cause, a message, a desire to connect to people and to connect people, or maybe just because one likes to write).

The first comparison I would allude to would be neither offer what the ‘knowledge workers’ understand to be a direct path to monetization.

For the Understanding, Appreciation, Motion

The second comparison I would draw is both require a tremendous amount of studying other blogger’s or guitarist’s works. This doesn’t mean plagiarism or blatantly ripping off licks and melodies, but it does require a deeper understanding of composition - whether it is in the form of melodies, notes and rhythms, or HTML code, paragraph structures and the assembling of jpegs, gifs, png files in a 3 column layout composite.

The third comparison would be that both have enormous rewards when another (especially people of the same ilk) appreciates the sound or the blog. If someone attending a show I played approached me after a show and I was playing for beer money and gas, that made it all worth it. All the years practicing was worth it at that moment.

The same holds true with a blog. Nobody read my first post, maybe nobody reads it still, but a few people have stumbled across something I posted and said, “Hey, that was great work, it really made my day.” Or, “That was insightful, Alex, thank you so much.”

The fourth is that they are both a manner of record. While not all passionate guitarists record or want to record, most do at some point. Both the blog and the guitar are public record which gives them some sense of levity or motion. Listen to The Beatles’ earliest stuff like A Hard Days Night and compare it to Tomorrow Never Knows. The Beatles evolved in real time and it was recorded. The same is true with a blog. It is constantly in motion. This is part of what makes them attractive to passionate people.

There are certainly more comparisons here, but at the risk being too creative, I will stop.

For Your Ears Only

A blog is only worth reading if you can tell that someone (the author or authors) really cares, or really wants to transfer an emotion through your viewport. Music and guitars are only worth hearing and listening to if when you hear it, something stirs about you and brings forth something you didn’t have access to until - Voilá ! - the end of Stevie Ray Vaughan’s Life Without You comes and on you find yourself teeming with heartache, joy, and happiness which once was recorded by someone who felt the same thing, as if it were meant for your ears only.

—-

Alex Beattie writes about music and life at the Hound Dog Blog. His twitter name is @rubybluesox

Brilliant, Alex! Thank you!

–ME “Liz” Strauss
Work with Liz!!

7 Ways to Check … Is Blogging Your Dream?

Filed Under Basics, Business Life, Guest Writer, Successful Blog | 15 Comments

A Guest Post by Lisa Newton

For me, the answer to this question is a total, unabashed YES. I live, sleep, and breathe my blog, Travelin’ Local.

1-3 Do You Live, Sleep, Breathe Your Blog?

Live. I live in California, and became a resident two years ago; but I’ve fallen in love with it, the people, its beaches, the cities, the mountains—and so much, much more. However, being in California is only part of what I live for. I also live for my other passion which is photography. Many years ago, I played with a 35mm camera, but four kids, a family, and work interrupted my love of photography. A few months ago, thanks to a Christmas gift, my passion for photography was reactivated.

So what better way to express my two passions than creating my own blog where I am able to feature my deeply personal interpretation of my local neighborhoods, with photos, prose and stories, and research about “all things” California? Thus, Travelin’ Local was born.

Sleep. How does one sleep with their blog? Because I’m thinking about it as soon as I wake up, and right before I go to bed, and even (although it’s only happened twice), when I wake up in the middle of the night—burning with an idea, or thought, which I quickly wrote down on my notebook next to the nightstand, before going back to sleep.

Breathe. I breathe life into my blog, and it gives life back to me. Like yesterday. After working for 10 hours at my “day” job, I arriving home, glanced at the sky, and knew right there right then, that I had to go right back out. I happened to see the one of the most beautiful and stunning sunsets I’ve seen in many, many years. So grabbed my camera and started shooting photo after photo, before the sun quickly set—with one of the pictures featured here. Like a bricklayer who uses bricks to build a wall, I choose words as a wordsmith, instead, to construct a story about the sights and sounds of what I see and experience. And because blogging is an instantaneous and spontaneous endeavor, I immediately wrote this to share my story.

4 - 7 Is Blogging Passion, Connections, Dedication and Goals?

Passion. Don’t confuse passion with unrealistic dreams of grandeur. With our newly wired world, it’s easy to get caught up with things that aren’t realistic. On the other hand from the gems of ideas, do spring captains of finance, information technology, publishing, arts, science, and writing. I have a great family, wonderful friends, and feel good about where I’m at. But my love of blogging has taken me to the next level, just as blogging itself fuels my passion.

Meaningful Connections. Another very important reason my blog is important to me is that it affords me with the ability to meet interesting and inspiring people every day. Lance is a tremendous talent and great person who writes about life with uncanny depth and persuasion of conviction. And with her divine photography; Diane C. takes me right into her “home” with her photo blog of the intricacies and fascinating Arizona desert and habitats; and Henie creates art every day, sharing it with her readers. These are just three examples of the wonderful and talented people that I’ve made friends with at my Travelin’ Local community.

Dedication. Even before I started my blog, I spent quite a bit of time doing my homework by reading other blogs, blogs about blogging, joining communities, fastidiously responding to other’s comments, and enjoying countless hours looking at the huge amount of photography on the Internet. I learned about writing, reading, design, and life.

Setting Goals. I created Travelin’ Local because it’s my passion and inspiration. I did so with a very specific creative and publishing model in mind—I wanted to show and share with the world California; but from my own perspective. But along the way, I literally stumbled upon a “name your dream” contest for photographers and photojournalists, to name their dream job—so for me the decision to participate in it was instantaneous. My dream job is to keep doing what I was already doing—which was Travelin’ Local–but taking it to the next level with more and more content and photojournalistic stories. The chance to win $50,000 didn’t hurt my want for the assignment, either.

I looked at it, and of course — California Dreamin’ was my submission. I entered the contest, aware that I don’t yet know as many people online as I want to, but both in degree and kind requesting votes isn’t considered spam. (Yes, I do read Chris Brogan ……………………….:)

Is Blogging Your Dream? I’ve told you all a lot about myself, along with the where’s, why’s, and when’s of what drives me. So back to the original question posed in the title. My blog is my dream which I made a reality, because I live for it, and it in turn inspires me and others, which, in turn, inspires others and others, creating something that will hopefully be passed on to future generations. If you’re so inclined, please take a look at my contest entry, California Dreamin’. It only takes a few minutes to register. To be considered for the next stage of judging, California Dreamin’ needs to be in the top 20 of all entries. I’d love to get a little blogger help, and I know that Liz’s community would totally understand how to help my dream turn into a reality.

What about you? Do you dream your blog? Is your blog a dream? Do you Dream Big?

Lisa Newton writes content and talks about social media at Travelin’ Local . Her twitter name is @LisaNewton

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A Goal with Action Is a Wish!

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The Ultimate Guide 3: Every Blog Needs a Platform

Filed Under Basics, Successful Blog | 17 Comments

The Ultimate Guide to a Wildly Sticky, Successful and Outstanding Blog
A SERIES

Setting up the Blog — Picking the Platform

If you’re new to code and blogware, take heart. Most bloggers started out knowing nothing about the technical side of blogging. It might seem like a lot to learn, but we all did, just as we all learned to read. You’ll be tweaking your blog in no time. Somehow, playing with the code seems to be in a blogger’s genes.

Choosing or Changing a Domain Name

Naturally the closer your URL matches your blog title, the easier it will be for readers to remember and return to it. When you sign up for that domain, check the box for at least two years. Search engines look more favorably on new domains that plan to stick around. Also consider the option of buying an existing domain, but read up on the subject before you do. Here’s some additional advice.

  1. The site wizard tackles the questions you’ve been wondering about in Tips on How to Choose a Good Domain Name for Your Website

  2. Consider what’s going on in the marketplace when you areChoosing a Good Domain Name.

  3. Seomoz offers realistic Expectations and Best Practices for Moving to or Launching a New Domain If you don’t need this information now, you’ll need it one day.

  4. Sitepoint offers solid guidance on how to Hit the Jackpot! How to Find Money-making Domains. Do the research Mara Miller suggests and you could end up way ahead of the game.

  5. And Don’t Buy that New Domain Name Yet think about the values of buying an old one. Also weigh in the baggage an old domain can bring.

  6. BONUS: How to Use the New Custom Domain Name Feature for Your Blog*Spot Blog: A Tutorial

Choosing the Blogging Platform — What Sort of Home Will You Build?

Bloggers are generous with their time and we’re helpful. Don’t be shy about asking, especially about the technical stuff. Someone will step up to offer the hand you need. Bloggers care about the blogosphere working right.

  1. Start here. USC Annenberg has pulled together the background, a list of the common blogging jargon, and an overview of the blogging tools. [via Frank]

  2. The purpose of this research is to find what your options are. About.com’s Which Blog Platform is Right for You? offers 15 links to blog platforms. The selection is useful to new and advanced bloggers.

  3. A well-thought top-ten list can be helpful. The Top Consideration When Choosing a Free Blogging Platform.

  4. Though most seasoned bloggers might steer you from a “hosted” or free blog — blogger, wordpress. com, or the free SixApart typepad.com — Each has its value. If you’re blog is solely a personal, or a short-term project, a free blog might work best for you.

  5. Be sure to consider the opinions of other bloggers as well as those of reviewers. Which Blogging Platform Do You Use and Why? - Open Mike Some reviewers aren’t as hands on as we might wish they would be.

  6. Keep in mind that the platform or blog software you use will be easier to negotiate, if you are part of a community who use the same tool. Reach out to bloggers when you have a question or a problem to solve. You’ll be blogging sooner and better if you Learn from Someone who Knows.

Choosing Hosting — Who Will You Count on?

Your host is someone you rely on to care for your blog in ways that you cannot. Don’t make price the only issue. As with everything else, in hosting you tend to get what you pay for. Know what you need and what to look for before you choose. Here’s outstanding wisdom on choosing a host.

  1. To understand the specs and the key questions, you might start with What to look for in a Web Host? It’s nice to know the difference between a T-1 and an OC-24.

  2. With those basics, you’re set to consider the values and features that would meet your exact needs. Christopher Heng has outlined solid criteria for choosing a free web host or commercial web host. He includes further references if you want to know more.

  3. In this classic, What to Look for in a Web Host, Dan Cray offers a starter list of questions to ask when you make the calls to web hosts you’re thinking of doing business with.

When choosing a host, ask for recommendations from bloggers you know. Also ask the web host for recommendations from clients they have hosted in the past. We had two great sponsors at SOBCon — Network Solutions and THC. Read their blogs and see which is for you.

Setting up your first blog can be daunting. . . . Recently someone said that he had trouble choosing because the blog software had adequate tech support. No worries there, the whole blogosphere seems to be ready to help a new blogger.

The list is thin by comparison to what’s available. What advice would you add?

–ME “Liz” Strauss
Work with Liz!!
Check out Models and Masterminds too

The Ultimate Guide 2: Surely You Have a Goal?

Filed Under Basics, Successful Blog | 16 Comments

The Ultimate Guide to a Wildly Sticky, Successful and Outstanding Blog
A SERIES

Finding A Direction — Goals, Titles, and Taglines

Whether you blog for money, or you blog for fun, a successful blog works like a successful small business. Every post is product made for customers called readers. Quality counts. So do schedule and budget. Having a mission and goals, knowing the what and how, and using the right tools for the job make your chance of success far greater.

Surely You Have a Goal? No? Gotta Get One!

A blogging goal gives a blog a heart and a direction. It’s powerful exercise in getting your thoughts focused in on why you’re actually doing this. In essence, a blogging goal provides a measure of success that is there to work toward.

  1. Should you be blogging? 23 Questions for Prospective Bloggers - Is a Blog Right for You?

  2. Wondering whether a blog is for you? Do you see yourself in this list of Top 10 Reasons to Start a Blog?

  3. Goals for New Bloggers is a straightforward outline of how approach setting up a blog on the path to success.

  4. We all have different reasons for why we invest time and sweat equity into blogging. Darren’s Blog Goals - Group Writing Project. Check out the complete list of submissions to read the goals of experienced and new bloggers who participated in the writing project.

  5. In the end, when it comes to Measuring Blog Success: It’s the Goals, Stupid! — No one else can decide the destination you’re seeking.

  6. Things changed dramatically the day I wrote My Blogging Goal. Every decision that I’ve made since has been to support what wrote in my blogging goal.

A Blog Title — Who Are You?

Names are the most important words that we know. They’re the first words we learn about ourselves. They’re how we begin to sort the universe. We say them soon after “hello” when we meet a new person. A blog name says something about the blog and about the person who named it.

Most importantly, outstanding blog titles are memorable and describe what the blog is about.

  1. If your goal is to write for yourself and few select friends, name your blog however you all might find meaningful. If your goal is to write for a large audience, name your blog using words THEY will understand and be drawn to find out more about. One way to draw them is to include Key Words in your blog title. Titles that Grab Readers are titles that simply say what the blog is about.

  2. Dorai answers the question How Do You Choose a Blog Title?

  3. For a look at the most popular keywords already being used, see How Do You Call Your Blog? Be careful on following advice in the post and comments. The information is interesting, but I don’t necessarily come to the same conclusions reading the data.

  4. Nick Wilson collected seven more articles on Killer Titles.

A Tagline — What’s Your Promise?

A fabulous tagline says what’s in it for me — the reader. It makes a promise that I can resist, a promise the blog never fails to deliver successfully.

5 Blog Taglines

Do you recognize these?
You’re only a stranger once. . . . Helping Bloggers Succeed . . .
. . . Copywriting tips for online marketing success . . .
Make money online blogging . . . create your blog free

They are: Successful Blog, Performancing, Copyblogger, Problogger, and Blogger taglines. Each one tells the promise of the blog they describe.

  1. Follow this step by step coaching session on to write a killer tagline.

  2. For more resources, you might review the 25 additional links to posts about taglines included in this piece.

A blog on its own is not really a business, but a wildly sticky, successful and outstanding blog has plenty in common with one. The more you know about your product, your readers, and what brings them together, the easier it will be to catch the attention of those who love what you do.

How are you serving the folks who read your blog?

–ME “Liz” Strauss
Work with Liz!!
Check out Models and Masterminds too

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