Liz Strauss at Successful Blog

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Building a Career: Combining a Personal Blog and a Company Job

Filed Under Branding, Marketing, Successful Blog | 5 Comments

When we are talking about building your own career, there is nothing more personal to you than your own blog.  When you are working for a company, there are many different kinds of situations which may cause you to leave or to stay temporarily.  But as you are building your career in the “real world”, you can start picking up your working knowledge and build them into useful information around your own blog in the “virtual world”.

Start building a career around your own blog today!

4 Do’s and 4 Don’ts in your blog while working on your job

Do’s

  1. Ponder about what you have learned today.  Start taking down notes, and build useful information that people will love to read about.
  2. Be an expert in your own topic.  This is your time when you can show off what you have learned.  Even though you may make mistakes at your own job, this is the time when you can learn from your mistakes and blog them.
  3. Start building your community and help people to build theirs by contributing your efforts.  Help others when you are approached if it doesn’t take you much in your time and money.  Be real and treat this like a hobby.
  4. It’s good to leverage on useful software and other people’s services.  You have a job, so start investing time and money in yourself to build a good portfolio!

Don’ts

  1. Don’t be influenced too much by all the hype about making money online. It can cause you to have information-overload syndrome  Good to listen, but just carry on building your blog.
  2. Don’t be fake.  If you are just not that kind of person, don’t do it!  If you are not the kind who will want to excel in your job, you probably won’t create a great blog anyway.  Very soon, your blog may just fade away.
  3. Don’t expect immediate results.  Blogging is just for building personal brand awareness.  If people like what you are blogging about, you will get your audience for sure.  It may take a while for the traffic to be aware of you.  Hence, start blogging if you have the patience to build it one post at a time.

Linking social media back to your blog

There are tons of networking opportunities in the social media through the exposure of Facebook, Twitter and LinkedIn.  Social media brings the world even closer now that we are able to communicate and do business together in two different worlds of ours.

As you are communicating more and more in the social media, people will tend to find your blog if they have connected with you socially via an exchange of messages.  The blog can offer assurance to visitors about your worth in that industry you are in.  

Today, there are a lot of attractive blogging themes that we can leverage on, both free and paid versions.  All we need to do, is to populate our social media profile in our own blog accordingly, and to start blogging!

What may happen when you continue to do this?

  1. You may be able to make some money out of it through the huge audience that you may have created.  There are more and more people who seem to be able to work full time on their blogs just because of what they have shared.
  2. Or, you have actually done yourself a very big favor in your career path because this may lead you into a job opportunity or even a business opportunity!
  3. Or if you have gotten far enough in your blog and your industry, there are tons of businesses out there who are looking for bloggers who are either influential in their blogs, or are experienced in the social media.

Is this for real?

Seriously speaking, it is not easy.  The whole journey can be really tough and unexpected.  As for myself, I am actually perform a full time job e-marketing while I am blogging about what I have learned from my job experience.  In fact, I got my job because I used my blog as my resume!

My job is helping me to learn a lot more about the Internet, making my exposure even far greater than I have thought I would achieve on my own.  And with that experience, I actually “document” them down in a meaningful way in my blogs, and allowing my visitors to enjoy what I have learned so far.

Even if I am not going to be able to make a full time job out of blogging, I still get to know more and more fantastic people (such as Liz Strauss here!) through my online journey.  I really thank God for that.

The whole blogging experience is really a fruitful one for me, and I will continue and do even more than what I am doing today!

My question to all of you: What career values or opportunities have your blog brought you today?  Do share with us, I will love to hear about it  too!

This post was written by Charles. He has been an Internet reviewer since June 2007.  He pours his passion for Internet marketing and Internet branding into his Twitter account actively at @charleslau.

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Why You Should Be Involved In Twitter While Having Your Own Blog?

Filed Under Branding, Marketing, Strategy, Successful Blog | 16 Comments

Blogging is fun! I started blogging casually since 2001, moving into my own domain name in 2004, and then decided to blog professionally on my own blog since June 2007.  For some reason or what, I checked out the traffic behavior of my blog.  I have come to realize that the traffic’s up and down has very much to do with the activity that I am doing inside and outside my blog.  The reason is very simple:  I started off without any traffic, hence I need to bring in the traffic!

Many ways to bring in the traffic

While you are blogging, you have unknowingly attracted crowd from the search engines.  You may have also attracted people to link to your attractive articles.  Or, you could have linked to an attractive blog post from a stranger, which caused a trackback link from that stranger’s blog.  Technically speaking, your blog posts are helping themselves to bring in the traffic. However, blogging alone is not enough.  You need to do more things to reach out to the untapped market out there waiting for you.  There are two ways you can do it.

  1. You can spend money to bring in the traffic.
  2. You can spend time to bring in the traffic.

By the way, I’m sorry to tell you that you have no choice but to choose “spend time to bring in the traffic” because I am going to talk about Twitter very soon. :)

Using social media to bring in the traffic.  It’s free! But it takes effort.

So far as I know of, the only way to reach out to the untapped market with a single cent is to participate in social media.  Because that’s the only way we can put in our information almost freely.  The social media website owners are more than happy to welcome you to introduce your sites to the visitors.  This is social media’s way of sustaining their businesses.

By the way, blogging is also a form of social media where people can comment on your blog and maybe providing links to their website.

Participating in the social media is all about building your own community who follows your thought leadership.  There are so many different social media websites out there of all kinds.  Well, it will be perfect if you can spend enough time to participate in all of them!  However, all of us  have less than 24 hours a day.  Hence, choosing one or two major social media is sufficient enough!  Or else, you may not be able to build a strong community supporting your thoughts. And I will strongly recommend you to participate in twitter as your first choice of building your strong community.

Why Twitter, and not other social media?

With more and more bigger players jumping into this large whale of tweets, Twitter is definitely a social media not to be taken lightly with.

Twitter has also matured over time.  I can still remember making my first few tweets and there is nobody listening to me.  I virtually have no local friends who can follow me on twitter.  I started to look out for the big names like Robert Scoble on Twitter.  I can still remember I can even chat with him back then.  Now, it’s so hard with so many people trying to talk to him on Twitter.  Back then, retweet was eventually invented by someone who just want to share a tweet he has seen.  It came in various forms such as “RT @charleslau the message”, “The message (via @charleslau)”, “Retweet the message (from @charleslau” and many more.  In fact, it is becoming more or less standardized now to be just “RT @charleslau the message”.

twitter-logoBecause Twitter is based on a very simple 140 characters, it turned out that there are a lot of growth to expand in Twitter because it provides a lot of API to leverage on to expand into different types of third party webwares.  As such, if you can establish your strong followers in time, you will soon be able to leverage on the future expansion that Twitter potentially has with many smart Social Media entrepreneurs out there! So far as I know, Twitter can be used show pictures, sound and links to your followers.  Some others even use Twitter to monitor certain things such as their health status, sleeping patterns, and even track what a plant wants to twitter about! With all the various tools establishing and more to come, your only goal today is to build a strong community around a certain topic which relates back to your blog!

How is Twitter linked to your blog?

While you may still be establishing your blog presence to the world, twitter is a good place to be more personal and to build your community with.  It’s like asking your interested visitors to subscribe to your blog posts, or even to subscribe to your newsletter via email.  Twitter is yet another form of establishment that you will want to work it out as you will learn and grow with this community.  Chances of them visiting your website is very high because they like you through your tweets!  Let’s see how you can start off by connecting yourself in Twitter…

Connecting yourself in Twitter

Twitter is indeed a whole new world out there where you are basically trying to woo more people into your own blog.  However, the methodology must be set properly.  First of all, you must not have the mentality of “What’s in it for me” in the twitter environment.  In twitter, it can be like micro-blogging where you get comments about your tweets.  It can also be like a chat room where you get to socialize with strangers (and of course your good old friends included). Let’s see some bad examples here:

  1. If you try to tweet the same message consistently over time, I can tell you safely that I will be the first one to unfollow you!  I am in Twitter to enjoy myself, while you are out there to hard sell me something!
  2. If you are caught tweeting affiliated links consistently as well, I will surely unfollow you!  It is so irritating to see affiliated links so many times.  Yes, I know you want to make money online… Can you just be more personal and talk to me with no money attached?
  3. Can you not be so robot?  There are some twitter accounts which are basically bots.  They do nothing but to churn out contents after contents.  If these contents are verified properly, I probably won’t mind to follow you so that I can retweet the benefits to my followers!  But if you are basically controlled by keywords, I will surely unfollow you!  That’s because keyword filtering is not always accurate.  I will rather follow people who are more human, and are willing to tweet quality stuff!

Now let’s see some good examples:

  1. If your twitter account is very clear about your topics, I will follow you because it’s part of my passion and beneficial to my followers.  You basically tweet really good stuff that it will not be good for me if I miss them!
  2. If you are really friendly to me, I would love to talk to you.  For that duration of chat, you can be really shocked that people may want to follow both of you just to listen to the conversation that they are interested in.
  3. Retweeted messages are very powerful.  They basically help me to transfer my friends’ tweets to my followers without much effort on my part other than just reading.  And because of the attraction in this tweet, it will just get retweeted a couple of times.  This will increase your followers pretty significantly.
  4. Tell your followers that you have just blogged a new post! We’ll love it!  Look! A chance to connect your blog to twitter.
  5. Do up your own Twitter wallpaper.  It really helps in your brand building for your overall business and eventually for your blog.

Conclusion

I wish to clarify that social media is definitely not going to be helpful to you if you are consistently looking out to make quick money out of it.  Social media is here to have fun!  It’s only with the more hardcore fans, they are more willing to spend some money to get a better deal!  Treat twitter as a brand awareness exercise for yourself.  Do everything that you can to get connected with the media with no strings attached.  Very soon, everybody will connect your blog and your twitter account as one brand! In other words, Think of what you can do to the social media, instead of what social media can do for you!

How has Twitter added to your blog?

This post was written by Charles. He has been an Internet reviewer since June 2007.  He pours his passion for Internet marketing and Internet branding into his Twitter account actively at @charleslau,

How to Build a Yellow Ferrari Product YOU Resume / Brochure

Filed Under Branding, Business Life, Successful Blog | 6 Comments

Make New Rules — Don’t Be the List

Somewhere along the line, you probably learned rules about writing resumes pr asking for sponsorship. You probably learned about starting with your objectives and your history. What I’m about to tell you is going to break rules … make new ones instead.

The old resume was all about you, anyway. In today’s world, the new rules are all about them. Think about the person or people you are writing to or for. They’re the only ones who count.

It’s easy to think of a resume as a list — three suits: two blue, one gray — of what we’ve done. We tend to think of a resume off as one more painful requirement of job acquisition. We tend to think of a request for sponsorship as a list of what we want. That thinking sets us up for major missed opportunities. With a few tweaks, your resume or your request can be a dynamic tool in your business or career strategy.

You may need the list, but you don’t have to be the list.

Make your resume or your request more like a marketing brochure.

Most people will do what we want if we can prove it’s to their benefit.
That’s your quest.

A Yellow Ferrari Product YOU Resume or Brochure



Imagine that you’re a product — a yellow Ferrari.
Build a spec sheet quantifying your performance stats — those THEY care about.
Ask a helpful — not hypeful — marketing person to help you write copy about your soft skills — the skills THEY care about.
You’re well on your way to serious attention.

Include your product history — tell only what THEY will care about — on page 2.

Use Time and Technology to Show Not Tell

In the age of computers, we should be sending out fewer resumes and requests, not more. Ten well-investigated contacts beat out 100 attempts to knock on the wrong doors. Computers make it easier to seek, find, and learn about the people you want to do business with — be they clients, sponsors, or employers. Use the technology show them, not tell them!

When we research a company before we approach them, it changes the way we write. It changes our pitch, our volume, our tone and word choice. We see how our personal skill set might add value in their context rather than talking in a manner that’s shooting blind.

A Sample Outstanding Product You Branding Brochure

Turn a resume into a Yellow Ferrari Product YOU brochure.
PAGE 1: Why not start with …

This document prepared for [Company XYZ] by [Person ABC] a web strategist who can offer tested experience to [goal MNO]

Career Accomplishments — Delivers results.
This is a short bulleted list of quantitative results, such as sales numbers, profit numbers, great hires, Google results.
Always numbers first.

Core Competencies — Tends the Intangibles.
This is sections of qualitative skills, such as team skills, management skills, publishing skills, interdepartmental skills.
Key ideas highly organized.

PAGE 2: With your skill set laid on page 1, you can list your chronology simply with far less detail on page 2. Depending on your industry, you might offer it as a short narrative summary in place of or above the breakout chronology — the way some restaurant menus do. [Be careful. More traditional industries won't find that inspiring or cute.]

Use It as a Promotional Tool

Change the way you look at your resume and you’ll soon find a world of uses for it. Use it as you do your business card. I’ve sent mine to a business friend with a note saying, “Let me know if my voice might help you in the meetings with the publishers you told me about.” Design Page 1 into your blog’s About Page to let your readers know more about you, your brand, and your business.

Most importantly look over what you feature to focus on what has contributed most to your success. Know that just the act of doing so will make talking about what you do more fluent in the future.

What would you expect in a Yellow Ferrari Product You Resume / Brochure?

–ME “Liz” Strauss
Work with Liz!!

Related articles
Building a Personal Brand YOU
Brand YOU — Capitalize on Your Strengths
Personal Branding: Strengths Assessment Tool
Brand YOU –What’s the BIG IDEA?

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Diagnostic Bias: Are Your Jeans In Your Marketing Plan?

Filed Under Branding, Successful Blog | 10 Comments

Joshua Bell, A Stradivarius, and A Subway Station

The Chameleon Effect is only one way we misperceive things.

Consider the violinist in the subway.

Joshua Bell plays his violin to soldout crowds in the most elite concert halls. On an assignment for the Washington Post, Bell tried a new venue — subway station in Washington D.C. Dressed in jeans and a ball camp, Bell took out his $5 million Stradivarius and gave a concert to commuters one early winter morning during rush hour. He filled the station with music for 43 minutes.

Of the almost 1100 commuters who passed him, hardly anyone stopped to listen. Only one commuter recognize him — she stared in disbelief. Most commuters kept on walking. No one seemed to care that one of the finest violinists was offering a free concert.

People had “diagnosed” the situation as unworthy of their time. Everything around and associated with Bell’s performance in the subway was perceived as having little value. Though he didn’t sound of no value, the way he was dressed and the subway station environment said, “This is street music.” The commuters dismissed the concert, and the man who played it.

I can’t help but wonder whether how many would have believed someone who told said that this subway performer was playing a $5 million Stradivarius.

Book Covers, Content, and Your Jeans

_grunge_jeans

You don’t need to be a psychologist to know that had Joshua Bell, wearing a tux, been on a stage in a fine concert hall, he’d have received a different response — even from that same audience.

I suspect we’ve all been misjudged in a similar way. What’s your “Joshua Bell” story? What did it teach you about business? My story isn’t that different, but there’s no violin.

Books are judged by their covers. That’s what covers are for — covers are meant to communicate the value inside. In Joshua Bell’s case above, the Washington Post was proving how powerful a “cover” is. A “cover” gets our attention so that we invest in the content.

You might say that folks are missing out when they overlook your great qualities or your great content because they can’t see past your jeans or your product design. . . . you might be right.

On the other hand . . . Presentation is an acknowlegement of your audience. It’s the quickest way to communicate that you know who they are and what they value. Audiences see the content more quickly if it’s packaged in a way they understand.

Are your jeans in your marketing plan? Should they be?

–ME “Liz” Strauss
Image: sxc.hu

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Related:
The Chameleon Effect: Can Others’ Perceptions Hurt Your Success?

6. Using the Enneagram - Working with Others

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Enneagram Series by Mark McGuinness

Unlike working on yourself, in relating to other people it is important to work with, not against, their Enneagram type. The aim is to recognise and respect - even celebrate - the differences between their ways of being, thinking and feeling and your own. If you can do this, it will not only make them feel valued and understood, it will make the relationship easier, more fulfilling and (in a work context) more productive for all concerned.

At Work

Supposing you are a Two (Helper) with responsibility for managing an Eight (Leader) and a Four (Romantic). As you yourself are typically eager to help others, it would be easy for you to fall into the trap of assuming others have the same motivation. So when allocating a task to one of your staff, it might seem natural to tell them how helpful it will be if they complete it quickly, and how much they will be appreciated by others. Unfortunately ‘appreciation’ is not a key motivator for either Eights or Fours, so you could well become frustrated by their apparent lack of enthusiasm for the task. Yet the real problem is that you have not spoken to each of them ‘in their own language’ and you have failed to appeal to their core values - power and justice (Eight) or authenticity and originality (Four).

So supposing you were to approach the Eight slightly differently - instead of talking about helpfulness and appreciation, tell her that you have selected her for the task as it is a tough assignment and will require strength of character to overcome entrenched opposition. Emphasise the essential justness of the outcome and that success will represent a victory for right over wrong; the Eight will feel valued for her strength and eager to exercise it in the service of a just cause. (If this seems slightly melodramatic and overly ‘confrontational’, remember that is your perspective as a conciliatory Two, and that some tasks do require a firmer hand.)

Similarly, supposing you were to take the Four aside and let him know that you have selected him for this task because it requires someone with an original perspective, who will not be overly influenced by received ideas within the organisation, and who can be relied upon to stay true to himself even when others are challenging him. Tell him that considerable creativity will be needed to find a solution that sidesteps others’ objections and results in a memorable and distinctive outcome. (If this sounds as though you are pushing him ‘out on a limb’, remember that is your perspective as a Two with a strong need for connection with others, and that Fours often relish their ‘outsider’ status.)

Personal Relationships

A few years ago there were posters all over London for a play called I Love You, You’re Perfect - Now Change (http://www.loveperfectchange.co.uk/ ). I never saw the play, but couldn’t help smiling every time I saw the posters - they summed up so much about the expectations we place on partners and others who get close to us. When we first meet someone, we are struck by how new and exciting they are - we are entranced by their personality and the aura that surrounds them, and we find ourselves idolising them, including all the ways they are different to us.

Fast forward a few years (or even months) and the aura often fades, so that differences that were once charming can become confusing or even irritating. We start to notice their ‘faults’ and can’t help offering gentle hints and constructive criticism to help them overcome them - and get back to being the wonderful person we first met.

According to conventional wisdom, this is because we were intoxicated by love and placing them on a pedestal - the more time we spend with them, the more their true nature is revealed and we see their flaws. But the poet W.H. Auden argued that conventional wisdom has got things the wrong way round - it is when we first meet someone that we see them as they truly are, and later on, it is our own faults projected onto them that spoils the picture - and if we are not careful, the relationship.

As far as I know Auden was not familiar with the Enneagram but his attitude is very close to the way the Enneagram encourages us to relate to others - by looking for the source of conflict in our own skewed perceptions and assumptions, rather than seeing it as a fault in the other person.

So for example, a Three (Performer) and a Five (Observer) might fall in love - the Three entranced by the ‘mystery’ of the unfathomable Five, and the Five bowled over by the ‘glamour’ of the confident, successful Three. But conflict will arise whenever the Three fails to understand why the Five doesn’t ‘push herself forward more’ and gain more rewards and recognition for her knowledge and insights. Equally, the Five needs to watch out for her tendency to judge the Three as ‘shallow and materialistic’ in his pursuit of worldly success.

Having spent a fair amount of time working as a couples therapist, I’ve noticed it represents a significant turning point when two partners learn to let go of their expectations that the other should change, and learn to respect their differences - however irritating or strange they might appear! In terms of the Enneagram, this means accepting the other’s type and dropping the unspoken demand that they become more like our type. In the above example, this will happen when the Three learns to respect the Five’s need for privacy and autonomy, and when the Five learns to take the Three’s public success at face value and celebrate it.

Using the Enneagram to relate to others

When dealing with others, especially in pressured situations or when conflict arises, ask yourself the following questions:

  1. What expectations am I placing on the other person as a result of my own Enneagram type?

  2. Where would I place the other person on the Enneagram? What core values does this type have?

  3. How can I appeal to those values and ‘speak their language’?

Questions

If you enjoyed this series as much as I have, download the eBook version.

_____________
Mark studied the Enneagram as part of his training as a psychotherapist. He has used it for his own personal development and in his work with individuals, families, and organizations. Mark McGuinness’ business Wishful Thinking, is a specialist coaching and training service for creative businesses such as design studios, ad agencies, film and TV production companies, computer games developers, architect’s practices and fashion designers.

Thank you, Mark, this was incredible.
–ME “Liz” Strauss

Related:
See the complete series listing at Series: The Enneagram – a Brief Introduction

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