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The Book List: ‘I’m There for You, Baby’ and ‘Social BOOM!’

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The Book List: a weekly series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!).

The books in The Book List series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘I’m There for You Baby: The Entrepreneur’s Guide to the Galaxy’ by Neil Senturia

I'm There for You Baby Book Cover

“Neil Senturia is San Diego’s own ‘Larry David;’ charmingly acerbic, witty and straight to the point! Neil is a high energy guest who makes business concepts entertaining, informative and accessible to our audience. Hope Neil never curbs his enthusiasm or his willingness to share his insight on business!”
-Maureen Barnes, Producer, The Big Biz Show with Sully and Russ T Nailz

When reading this book, you are hit right off the bat with Neil’s humor and wit and love for storytelling. And intertwined in the mix are delicious tidbits of insightful resourcefulness and experience from his been-there, done-that entrepreneurial life.

Here are a few of the “baby rules” I enjoyed while reading this book and my take on the rule:

Rule #220 – Treat your Superstars well, if not, they may leave and take your universe with them.
When I read this rule, it made me think about the 80/20 rule and how entrepreneurs should be mindful to take care of the top 20 percent of their clientele because that is where the loyalty is.

Rule #243 – Do you actually think your customer is stupid or do you just tread him that way?
This rule reminds me of the principle of “being your customer” and remember that you need to KNOW who you customer is in order to be able to be the go-to person for them.

Rule #300 – It never hurts to ask.
This rule speaks directly to me and this is something I share with others all the time. This is what I tell others….if you don’t ask the question, the answer is automatically “no”. You negate the possibility of yes if you don’t ask the question. So if you want to ask someone to talk with you or do a joint venture with you or even connect with you….ask!

About the Book*:
Success, failure, joy, pain, and rejection. Neil Senturia shares the ups and downs of his entrepreneurial life and how the lessons learned along his journey can be applied to all of our lives. The book reads like Neil talks (with the occasional four letter word!) so be prepared for a humorous and insightful read. Two hundred and twenty three of his Baby Rules are included here, and you ll have to wait for Volume 2 for the rest.

About Neil*:
Neil Senturia has re-invented himself several times in his relentless pursuit of entrepreneurial success. Currently he is the CEO of Blackbird Ventures, an investor in high growth potential companies. He also serves as the chairman of the board of directors of Valore, an online marketplace for the sale and rental of used textbooks.
Neil’s diverse endeavors range from writing sitcoms to technology with a stint as a real estate developer in the middle. He has been CEO of six technology companies, three in software, one in material science, one in media and most recently clean tech.
His companies have been sold to Cisco, Kofax and Lockheed Martin. And no bio is complete without noting that one of the six went broke.
Neil has taught new venture creation as an adjunct professor in the MBA program at San Diego State University and has served on the board of directors of SDSU’s Entrepreneurial Management Center. Currently he teaches entrepreneurship at UC San Diego’s Jacobs School of Engineering von Liebig Center for Entrepreneurism and Technology Advancement (http://www.vonliebig.ucsd.edu). He is a member of the San Diego Venture Group (http:/www.sdvg.org) and the MIT Enterprise Forum.
His numerous honors include winning the Microsoft Retail Application Developer Award twice, the Arnie Karush award from the San Diego Software Industry Council, CONNECT’s Most Innovative New Product Award in software, and CONNECT’s Lifetime Contribution Award in Technology.
Neil graduated from Tufts University with a B.A. degree in English and received a masters’ degree in cinema from New York University. He was a Fellow at the American Film Institute in Los Angeles and served in the U.S. Army from which he received an honorable discharge.
He is married to Barbara Bry, and their blended family includes four children between the ages of 25 and 29, and Momo, a Himalayan cat.

You can purchase a copy of ‘I’m There for You, Baby: The Entrepreneur’s Guide to the Galaxy’ online at Amazon. *this information came from Amazon.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘Social BOOM!’.

‘Social BOOM!’ by Jeffrey Gitomer

This book came out recently on the new releases (business) list on Amazon.

I can attest to Gitomer’s wonderful writing style and never ending insights about business sales (I have purchased several of his books) and now he has written about the mix of social media within the business world…all I can say is I am so looking forward to reading this book!

“…He helped clarify the message that every business person needs to incorporate into their philosophy: GIVE VALUE consistently and you have a great chance to succeed in the emerging behemoth of “Business Social Media Marketing.”
Here’s a hint: If you don’t know what Business Social Media Marketing even IS, then you need this book. If you think you Maybe do, then you need this book. If you own any size business, you need this book. If you coach, train, advise or counsel any professional or business person, then you need this book…” *Review on Amazon by Lowell Sheets

About the Book
Social BOOM! contains every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it’s an indicator that that prospect, or that customer, or that person wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs.

As you go through each aspect of this foundation-building, platform-building book, you will read the ideas that Gitomer and others are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars.

Gitomer has invited a number of social media experts to “guest speak” in the book, to help you get a wider range of views and options. The best part about this book is that the minute you begin to read it, if your laptop or mobile device is handy, you can begin to implement it in the same minute.

About Jeffrey*:

I remember my mother chasing my car as I backed out of the driveway to register on my first day of college: “Take pre-med!” she screamed, “You can always switch!” But I wanted to be a businessman, like my dad.

He was the consummate entrepreneur. Growing up, I used to sneak downstairs and listen in on his Thursday night pinochle game. Arguments and laughs about business and life. It proved to be my inspiration for my life’s pursuits. My pal, Duke Dalton said, “You know what I hate about your old man? He’s never wrong.” I miss my folks, and I’m grateful to them for their wisdom – the stuff they accused me of never listening to for 30+ years. If your parents are alive, call them right now and tell them you love them.

In college, I played Scrabble every day with my best friend, Michael Toll. He usually won. It taught me about words and how to use them. Michael also provided me with the challenge of winning at games, both sports and intellectual. He’ll tell you he was better than me at everything. I feel the same about him. That was the fun.

I spent a year in Europe and came to the realization that I knew very little compared to what there was to know, which is funny, because I left for Europe knowing everything.

I raised a family. My three beautiful daughters taught me patience. They also gave me the courage and inspiration to achieve in the face of failure. Girls, I love you.

And I became a salesman. My first goal was to be the best salesman in the world. I’m still on that journey, every day. In the pursuit of that goal I surprised myself by becoming a columnist, an author, a speaker, a consultant, and a sales trainer. I used to hate flying. Now I spend about a quarter of my life in an airplane. But I really don’t mind, because it gives me the precious opportunity to share my sales knowledge and my secrets with a worldwide audience. What could be better?

My name is Jeffrey Gitomer. I’m a salesman. I’m a dad. I’m a college dropout.

My objective in life is to help others, establish long-term relationships, and have fun – every day. When you love your work like I do, every day is the same. It’s a holiday.
*courtesy of book website and/or Amazon

You can purchase a copy of ‘Social BOOM!’ at Amazon.

The Book List: ‘I’m at a Networking Event, Now What?’ and ‘The Entrepreneur Equation’

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!).

The books in the Book List Series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘I’m at a Networking Event, Now What?’ by Sandy Jones-Kaminski

networking_now_whatmid

“Networking should be like the holiday season–more about giving than receiving.”
Women Entrepreneur book review

About the Book*:

Through this book you will learn how to make quality connections, cultivate relationships, expand your circle of influence through networking events, and create good “social capital.” You’ll also find information on networking tools and technology that will promote new contacts and connections.

I’m at a Networking Event—Now What??? illustrates that today’s social networking environments practically demand that you have at least some knowledge of effective networking practices in order to achieve the results most of us are looking for.

About Sandy*:
Sandy Jones-Kaminski is a self-described networking enthusiast and accomplished marketer and business development professional. In 2002, Sandy launched her own online marketing and biz dev strategy consulting practice called Bella Domain, LLC. She is also a former VP of Networking for one of the largest chapters of the American Marketing Association. Sandy knows how to make meaningful connections, cultivate relationships, host some great networking events, and create what she refers to as good “social capital.” You can connect with her at www.belladomain.com.

You can purchase a copy of ‘I’m at a Networking Event, Now What?’ online at Amazon or on the publisher site. *this information came from Amazon.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘The Entrepreneur Equation’.

‘The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business’ by Carol Roth

This book came out this week on the new releases (business) list on Amazon.

“Carol delivers the reality check that today’s entrepreneur needs to succeed.”
—JJ Ramberg, Host of MSNBC’s “Your Business” and CEO of Goodsearch.com

“Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation. Written in Carol’s frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor.”
—Loral Langemeier, CEO/Founder of Live Out Loud, international speaker and bestselling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket

“Finally! Someone asks the million dollar question—and then answers it. It isn’t about CAN you be an entrepreneur? It is really about—SHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out. Or, you can read this book.”
—Shama Kabani, Author of The Zen of Social Media Marketing and President of the Marketing Zen Group

About the Book
There’s never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it’s time to take off the rose-colored glasses and think twice before you invest your precious time, money and energy.

The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just “Could I be an entrepreneur?” but rather “Should I be an entrepreneur?” By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.

Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:

• Learn what it takes to be a successful entrepreneur in today’s competitive environment
• Save money, time and effort by avoiding business ownership when the time isn’t right for you
• Identify and evaluate the risks and rewards of a new business based on your goals and circumstances
• Evaluate whether your dreams are best served by a hobby, job or business
• Gain the tools that you need to maximize your business success

About Carol*:

Carol Roth helps businesses grow and make more money. An investment banker, business strategist and deal maker, she has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete $750+ million in M&A transactions, secure high-profile licensing and partnership deals, create brand loyalty programs and more.

Carol is a frequent radio, television and print media contributor on the topics of business and entrepreneurship, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. She is also signed to LA-based t.v. production company Snackaholic who is currently developing a television show around Carol’s life as a business expert and personality.

Carol Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online and Carol is a contributor to a number of other business blogs.

Carol graduated Magna Cum Laude from The Wharton School of Business at the University of Pennsylvania.

*courtesy of book website and/or Amazon

You can purchase a copy of ‘The Entrepreneur Equation’ at Amazon.

The Book List: ’42 Rules for Driving Success with Books’ and ‘The Money Class’

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

The books in the Book List Series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

’42 Rules for Driving Success with Books’ by Mitchell Levy

driving_success_3d

“I always say that in order to achieve success you must first build visibility and then credibility; only then can you move forward into profitability. In ’42 Rules for Driving Success with Books,’ Mitchell Levy explains how becoming a published author is the ultimate way to build visibility and credibility by branding yourself as an expert which will inevitably build your business. Simply put, this book is an essential read for anyone wishing to attain a higher degree of success.”
Ivan Misner, NY Times Bestselling author and Founder of BNI

About the Book*:

This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others’ successes with books.

The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.

If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success.

About Mitchell*:

Mitchell Levy, CEO, Happy About®, is a strategist, educator and prognosticator helping companies succeed by putting tools in the hands of corporations and individuals to allow them to create their own success. He is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the U.S. and around the world. He has started 13 companies/joint ventures since 1997 and has provided strategic consulting to over 100 companies.

Books are his latest and most powerful toolset. He has written 8 business books, and through Happy About has published over 50 titles. He has helped his authors generate leads, procure speaking engagements, be written up in major newspapers and magazines, be asked to host programs for major TV networks and double their annual income, and in one case quadruple it. There is no doubt that books work.

You can purchase a copy of ’42 Rules for Driving Success with Books’ online at Amazon or on the 42 Rules site. *this information came from Amazon.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘The Money Class’.

The Money Class: Learn to Create your New American Dream by Suze Orman

This book has come out today, March 8th on the business top 100 list on Amazon. I enjoy Suze’s no nonsense, straight forward approach to helping people with their finances. Most of our conversations, whether in business or personal revolves around money. In this economical stage (which is ever changing) it is good to have someone who gives it to you straight.
Amazon.com Review*

Suze Orman, the woman millions of Americans have turned to for financial advice, says it’s time for a serious reconsideration of the American Dream—what promise it still holds, what aspects are in need of revision, and how it must be refashioned to fit our lives so that we can once again have faith that our hard work will pay off and that a secure and hopeful future is within our reach.

In nine electrifying chapters, Orman delivers a master class on personal finance for this pivotal moment in time. She addresses every aspect of the American Dream—home, family, career, retirement. She teaches us that in order to create lasting security we must learn to stand in our truth. We must recognize, embrace, and be honest about what is real for us today and allow that understanding to inform the choices we make. The New American Dream is not the things we accumulate, says Orman, but the confidence that comes from knowing that which we’ve worked so hard for cannot be taken away from us. In THE MONEY CLASS, Orman teaches us how to take control over our present—right here, right now—in order to build the future of our dreams.

Whether navigating the complicated mix of money and family, offering the most comprehensive retirement resource available today, or delivering a bracing dose of reality when it comes to recalibrating our expectations and our goals, Orman educates us with her signature no-nonsense approach and laser-like clarity. She empowers us to live a life of integrity and honesty that will create an enduring legacy for future generations—a New American Dream that lies in truth, security, financial freedom, and peace of mind.

About Suze*:

Suze Orman is a two-time Emmy Award–winning television host, #1 New York Times bestselling author, magazine and online columnist, writer/producer, and one of the top motivational speakers in the world today.

Orman has written eight consecutive New York Times bestsellers and has written, co-produced, and hosted seven PBS specials based on her books. She is the seven-time Gracie Award–winning host of the Suze Orman Show, which airs on CNBC, and of the forthcoming Money Class on OWN: The Oprah Winfrey Network. She is also a contributing editor to O: The Oprah Magazine.

Twice named one of the “Time 100,” Time magazine’s list of the world’s most influential people, and named by Forbes as one of the 100 most powerful women, Orman was the recipient of the National Equality Award from the Human Rights Campaign. In 2009 she received an honorary doctor of humane letters degree from the University of Illinois at Urbana-Champaign and in 2010 she received an honorary doctor of commercial science from Bentley University.

Orman, a Certified Financial Planner™ professional, directed the Suze Orman Financial Group from 1987 to 1997, served as Vice President—Investments for Prudential Bache Securities from 1983 to 1987, and was an account executive at Merrill Lynch from 1980 to 1983. Prior to that, she worked as a waitress at the Buttercup Bakery in Berkeley, California, from 1973 to 1980.
*courtesy of book website and Amazon

You can purchase a copy of ‘The Money Class’ at Amazon.

The Book List: ‘Poke the Box’ and ‘The Thank You Economy’

Filed Under Business Book, Business Life, Successful Blog | 3 Comments

A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; both I found on Amazon and added to my “reading list”.

The books in the Book List Series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Poke the Box’

by Seth Godin

As you may know, I go on Amazon.com frequently and I did something a bit out of character the last time. As I was on the home page, instead of going to the search box at the top and typing in “business books” or “social media books”, I happen to click on the Kindle books.

And what popped out to me was this book titled, ‘Poke the Box’. Love the title because it definitely got my attention. What was even more surprising was it was by international best selling author, Seth Godin. Then again, Seth is famous for his unexpected titles….remember Meatball Sundae.

Once I found out it was from Seth, I knew I wanted to highlight it here this week.

Mix things up and get your butt moving on your dreams!

This is one book he has created to mix things up and get you moving. If you want to do something….don’t waste time thinking about doing it, do it.

I found the timing of my finding this book on Amazon interesting (you may call it an intervention of sorts) because I did posted a video just yesterday about how writers can “get in your own way” from writing a book. And this seems to go along the same thinking.

And I remember when I used to work in the corporate world, my department would have meetings to start projects but hardly anything ever did get done. I will be getting this book of Seth’s very soon as I believe it will be great reminder to keep moving forward toward the dream. Or as Seth puts it, ‘Poke the Box’.

The Domino Project
This book, Poke the Box, is one of Seth’s latest ventures. The Domino Project is an independent publishing imprint created by Seth and Amazon.
Read more of the interview at Amazon with Seth.

About the Book*:
If you’re stuck at the starting line, you don’t need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.

Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-– in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-– the person with the guts to say, “I want to start stuff.”

Poke the Box just may be the kick in the pants you need to shake up your life.

About Seth*:

Seth Godin is the author of ten international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus is the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His penultimate book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matter.

His last book is called Linchpin, and it is the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

In addition to his writing and speaking, Seth is founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing “seth” into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at squidoo.com/seth.

You can purchase a copy of ‘Poke the Box’ online at Amazon. *this information came from Amazon.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘Thank you Economy’.

The Thank You Economy

by Gary Vaynerchuk

Amazon.com Review*

The Thank You Economy is much more than saying “thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing.

I feel that we’re living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It’s just hitting the social part of its life. It’s just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That’s what’s happening right now! The internet is growing up.

What happens when we live in this word of mouth world where we’re tweeting out “I love Company X’s orange juice”? We’re sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph–the people that are living it.

There is enormous ROI in social media. It’s like my famous saying though, “What’s the ROI of your mother?” The data isn’t as black and white like it has been in the past. I firmly believe that the brands that have a soul and a heart and understand how to scale this will win.

This is a comprehensive book from a guy that has lived in the social space for the last 6 years like I have. I live and breathe my community and I’ve been able to consult with big brands for the past two years on how to leverage this world of caring. This is the perfect book, not only for entrepreneurs who might have an employee or two, but also for brand managers and CMOs at bigger companies.

Say thank you and know the strength of social media

As I read the following Amazon review and I believe this is a good reminder about the simple things as a society we may have forgotten or just don’t take the time to pay attention to as we should. Just taking the time to say “thank you” and mean it—simple but very poignant. Especially when you are talking about social media. It is important to take the time to say thank you and be present when networking and building your community online.

And I like how he is talking about the internet and it is growing up. It is as if the internet is hitting its stride now and having fun exploring all the possibilities. And we (as business people, whether you are a entrepreneur, manager or employee) are realizing all the things the internet can help us with, we need to remember to say thank you to all those involved in our life.

About Gary*:

Meet Gary Vaynerchuk (VAY*NER*CHUK), a 33-year-old self-trained wine and social media expert who has revolutionized the wine industry. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience. He hosts a daily webcast called “The Thunder Show”on tv.winelibrary.com that attracts over 90,000 viewers each day. Recently, Gary’s podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.

Known as the “King of Social Media,” Gary is one of the first–and one of a few–Facebook users who has maxed-out his friend limit, with over 17,000 pending friend requests. He is in the top 100 people followed on Twitter and was the keynote speaker at noted events like the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos. A weekly contributor to TheStreet.com and Popeater.com, Gary is regularly asked to consult on social media for some of the world’s largest and most recognizable companies like Google, Johnson & Johnson, Disney, Proctor & Gamble, and Pepsi.
*courtesy of book website and Amazon

You can purchase a copy of ‘The Thank You Economy’ at Amazon.

The Book List: ‘Fast Track Guide to a Professional Job Search’ & ‘Enchantment’

Filed Under Business Book, Business Life, Successful Blog | 1 Comment

A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; one is with an author I am working with and the other is on my “reading list”.

The books in the Social Media Book List Series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Fast Track Guide to a Professional Job Search’

by Joanie Natalizio

Fast Track Guide to a Professional Job Search

“Joanie Natalizio’s Fast Track Guide to a Professional Job Search offers extremely timely and practical advice for all stages of a job search. Her no-nonsense approach will save time, reduce stress and, most important, provide results. The ‘Take Action’ feature of her book will get to the core of what needs to occur while one is in transition. Not only will the executive learn how take charge of his or her job search with this action-centered book, he or she will learn to navigate a myriad of career challenges one faces, especially in a difficult economy.”
Victor C. Massaglia, M.A., Career Counselor, Career Center,
University of Minnesota Law School

“The ultimate guide book on how to conduct a professional job search from beginning to end. Each chapter provides you with ‘take action’ steps and insider ‘hot tips’ so you’ll be sure to get everything you need to know to conduct a successful job search. A book no professional should be without.”
Barbara Rosenzweig, Owner, Dental People, Inc.

About the Book*:
‘The Fast Track Guide to a Professional Job Search’ was written to take the guesswork out of finding the right executive-level position for you. Serving as your handy guide and indispensable companion, it contains everything you need to drive your job search and career forward. It takes you all the way from setting your career path, through the planning and strategizing, the execution, the emotional rollercoaster, and all the way to offer evaluation and acceptance.

Written by Joanie Natalizio, a professional executive coach who steers a successful business coaching practice, ‘The Fast Track Guide to a Professional Job Search’ teaches you to distinguish yourself, present your unique strengths and capabilities, and make sure an offer is a good fit for you before you accept it. All through the book, the easy to use checklists make sure you stay on track. How to create a professional biography and tips on evaluating compensation packages are just a few of the many executive job search topics discussed.

Joanie reveals little known tips traditionally restricted to executive career coaching sessions, so that you have an extra edge in your job search. With ‘The Fast Track Guide to a Professional Job Search’ at hand, you can proceed in your executive job search with clarity, competence and complete confidence.

About Joanie*:

Joanie Natalizio, President of Defero Business Coaching and Seminars, has over 15 years of combined experience in both business and executive coaching, and has worked at some of this country’s top Fortune 500 corporations.

Along with her corporate experience, Ms. Natalizio holds a Master’s degree in Counseling, and is an accredited Job and Career Transition Coach and a Certified Myers-Briggs Type Indicator Practitioner. She also serves as an Adjunct Professor at Anoka Ramsey Community College teaching Career Development courses. Her specialty seminars including employee training and development, change management and one-on-one executive coaching make Joanie Natalizio one of the Twin Cities’ most respected business advisors in the areas of professional executive development.

You can purchase a copy of ‘Fast Track Guide to a Professional Job Search’ online from the publisher site or on Amazon. *this information came from the author’s website.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘Enchantment’.

Enchantment

by Guy Kawasaki

enchantment

“Kawasaki provides insights so valuable we all wish we’d had them first.”
-Robert B. Cialdini, author of Influence: Science and Practice

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”
-Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

About the Book*

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .

* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??
* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??
* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people’s entrenched habits and defy the not-always-wise “wisdom of the crowd.”

Kawasaki’s lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.

As Kawasaki writes, “Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do.” That’s a big goal, but one that’s possible for all of us.

About Guy*:
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.

Mr. Kawasaki is the author of nine books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Guy Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

*courtesy of book website and Amazon

You can purchase a copy of ‘Enchantment’ at Amazon.

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