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Social Media BookList: Let’s Talk Business, Tweets and Dreams

Filed Under Business Book, Business Life, Successful Blog | 2 Comments

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors, writers, speakers and coaches. As part of my job I read a lot of books. I am here to offer a weekly post about one that I am working with and one I have put on my reading list. The books will cover topics such as social media (Facebook & Twitter), organization, career building, networking, writing and self development and inspiration.

#DreamTweet

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This week I would like to start off with a book I have read and working with entitled #DreamTweet by Joe Heuer, aka The Rock and Roll Guru published by ThinkAha books.

Last night while watching TV, I began to notice the commercials were predominately about the Winter Olympics. I watched and listened to the athletes as they talked about what it meant to them to be a part of this worldly event. The described how much dedication it took for them to reach this goal of a lifetime but they wouldn’t have it any other way because it was their DREAM. It was so important to them, that no matter what, it was the one thing they wanted to do it was a part of who they are as a human being.

Well, this is the kind of advice, tips and inspiration you will receive when you read, #DreamTweet by Joe Heuer.

Here are just a few of the wise words from Joe in #DreamTweet:

And Joe is a great role model for his kids because they had this to say about their dad:

“Our dad is the perfect person to write ‘DREAMtweet,’ since he’s living his own dream as the Rock and Roll Guru!” –Alex and Rachel Heuer

What else more can I say? So Rock on and live your dreams!

You can order your copy of download a copy of #DreamTweet at ThinkAha website.

Joe Heuer, is known worldwide as the Rock and Roll Guru (http://RockandRollGuru.com ). An entertaining speaker, author, and full-time rocker, he shares the nuggets of wisdom he has gleaned from Rock & Roll with professional audiences throughout this third rock from the sun.

He believes that in addition to being a groovy musical genre, rock and roll is a way of life that has served as his constant companion and inspiration. Joe has lived numerous dreams, including a stint as the youngest collegiate head basketball coach in the country… who never played the game.

He has written several books, some of which have actually been published. Recent titles include ‘The NEW Idiot-Proof Guide to Customer Loyalty’ and ‘The Rock and Roll Guide to Patient Loyalty.’ He also has several rock and roll books in the works.

His wife calls him an idiot savant for his uncanny recall of obscure rock and roll lyrics and trivia.

Good to Great

Now is time for me to showcase a book I have not read but it is on my reading list. This week my choice is Good to Great by Jim Collins.

When I picked up this book off my shelf, I happened to open the pages to the beginning of Chapter 6, subtitled The flywheel and the Doom Loop. There is a image there of a flywheel which portrays a timeline of buildup to breakthrough and discipline of people and action. But this is not what caught my eye. The saying, ” Revolution means turning the wheel”  by Igor Stavinsky did.

Sometimes, it does amaze me how things happen they way they do. I mean how pertinent that the page of Good to Great would up to that saying. It is so relevant to living your dream. You can not start living your dream unless you start somewhere living it. Change can not happen without action.

If each day you take a step toward your dream, you are one step closer at achieving it. But if you don’t do anything, you are still where you are right now-wishing and waiting for the dream to happen.

I look forward to reading this book because each of us can always strive to improve something in our lives.

Jim Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance, and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has authored or co-authored four books, including the classic BUILT TO LAST, a fixture on the Business Week best seller list for more than six years, and has been translated into 29 languages. His work has been featured in Fortune, The Wall Street Journal, Business Week, Harvard Business Review, and Fast Company.

You can pick up your own copy of Good to Great on Amazon.

Social Media BookList: Let’s Talk Business, Tweets and Mojo

Filed Under Business Book, Business Life, Successful Blog, Trends | 2 Comments

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors, writers, speakers and coaches. As part of my job I read a lot of books. I am here to offer a weekly post about one that I am working with and one I have put on my reading list. The books will cover topics such as social media (Facebook & Twitter), organization, career building, networking, writing and self development and inspiration.

#MOJOtweet

This week I would like to start with a book I’ve read and working with by Marshall Goldsmith, author of #MOJOtweet published by ThinkAha books.

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In this fast paced world we live in and the need for great information that will lead us to action, is sometimes hard to find. Well, in the ThinkAha book series, this problem is quickly resolved by the format used.

#MOJOtweet is written in the template of around only 100 pages and formulated about tweets (also known as AHA’s) in 140 characters. 

You may be asking what is Mojo? Mojo is the moment when you do something that’s purposeful, powerful and positive and the rest of the world recognizes it.

Mitchell Levy, CEO of Happy About, Inc. and publisher of ThinkAha books,  summarizes the essence of the book in the forward, ” Mojo is that missing ingredient that is between you and your life filled with meaning and happiness. #Mojotweet provides that in bite-sized packages.”

Below are just a few of the wise, helpful and inspirational aha’s I found in the this informational compact book, #MOJOtweet.

~ We run everything through two filters: short-term satisfaction (or happiness) and long-term satisfaction (meaning). –>So true! When I first read that I thought, “no I don’t do that”, but when I thought about it again, I realized I certainly do.

~ Mojo is infectious. When people pass their positive spirit onto us; we feel like passing it back. –>Again, great insight in such a short statement. Positive breeds positive. If I am around a positive person, my outlook will change for the better which I will radiate to others around me.

~ When measuring your Mojo, do so in the immediate present, not in the recent past or vague future.–>this is something I struggle with sometimes. I worry about things from the past or worry how to correct things before they even get here…not to concentrate on what is in the now.

You can order your copy or download the ebook of #MOJOtweet.

Marshall Goldsmith, is America’s preeminent executive coach. He is among a select few consultants who have been asked to work with more than sixty CEOs. His clients have included many of the world’s leading corporations. Goldsmith has helped to implement leadership development processes that have impacted more than one million people around the world.

He has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and the University of Michigan. The American Management Association recently named him as one of fifty great thinkers and business leaders of the past eighty years. Read more in his new book, MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It.

Crowdsourcing

The book on this week’s on my reading list is
Crowdsourcing: Why the Power of a Crowd is driving the future of business by Jeff Howe.

The book focuses on describing how to crowds are creating new sources of value than the specific ways to tap into that value. Chapters 1 through 5, the first half of the book, concentrates on providing examples of the crowd sourcing phenomenon. The second half focuses down on the impact of crowds to economic and business organization.

My thoughts: I believe there has always been an influence of the crowd.I remember when my mother would call her friends for advice or ideas for a new recipe, how to decorate, or who her friend used as a dentist. Society has drawn about the advice and influence of others (the crowd) for many years, however, I believe with the invasion of social media such as Twitter and Facebook, the importance of the crowd (crowdsourcing) is stronger than ever.

Jeff Howe is a contributing editor at Wired Magazine, where he covers the media and entertainment industry, among other subjects. In June of 2006 he published “The Rise of Crowdsourcing” in Wired. He has continued to cover the phenomenon in his blog, crowdsourcing.com, and published a book on the subject for Crown Books in September 2008. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for Time Magazine, U.S. News & World Report, The Washington Post, Mother Jones and numerous other publications. He lives in Brooklyn with his wife, Alysia Abbott, their daughter Annabel Rose and son Phineas and a miniature black lab named Clementine.

You can pick up your copy of Crowdsourcing on Amazon.

I hope you have enjoyed this new weekly blog post. Feel free to share your thoughts with me as I would be open to read them.

A Strategy to Live a Life that Isn’t Just Passing Time

Filed Under Business Life, Marketing, Successful Blog | 8 Comments

The Vision Is Intention, Direction, and Identity

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Every day we wake up to the time of our lives.

When life is going well, it’s easy to take the day with a flying start. But that second that the ground starts to freeze over. The bed starts to seem warmer and our feet can get a little cold. That’s when we need to be invested. We need a meaningful reason to get up and make progress.

It takes a strategy to live a life that isn’t just passing time.

The most important of these is the mission — the vision of where we want to go. That vision is the context that gives each life decision intention, direction, and identity. The vision is what makes every minute and every decision worth getting up and investing in. The mission / vision turns living into a meaningful cause worth a life’s campaign.

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What vision guides your life?

–ME “Liz” Strauss
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200 FREE Business Resources, Blogs, Courses, and Ebooks

Filed Under Business Life, Successful Blog | 4 Comments

A Guest Post by Kyle Dunning

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With the dawn of a new year and decade upon us, many people have resolutions to become more productive or learn a new skill. These are great goals and my colleagues and I created a guide to better yourself in all realms of the business world. Spending a few hours or even a few days with these online courses, books and blogs is sure to not only be insightful but also a smart ROI.

Below is a link to 200 resources that will help everyone from the business blogger to freelancing day trader. We built this list through researching the top free classes and books that were relevant and also useful.

The goal was to create a comprehensive list for all realms within business, making it accessible for virtually anyone.

Every thing on this list is online and free.

There is a lot of data and sites out and we always found compiled lists are very useful, so we wanted this to be a handy guide to come back to and find a new source of inspiration and advice repeatedly. The site below met criteria in

This guide focuses on these areas:

Students of business, both young and old, can access free courses from MIT. If parsing through an online course isn’t your cup of tea, focus on the blogs in the guide. Many of these bloggers are excellent sources to strike up new conversation and share ideas about running a better business or becoming more productive in your line of work.

This guide is perfect for anyone seeking a solid foundation in an area they did not formally study or are simply interested in learning more about. Know nothing about forex? Need help on pitching to VC’s? Want to get in touch with a financial blogger? Or want to read contemporary management strategies? This guide has you covered.

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Kyle Dunning writes for Online Colleges and Universities, an education database to help prospective students find the correct school for their desired career.

Thanks, Kyle. The guide is incredible.

–ME “Liz” Strauss
Work with Liz on your business!!

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Is Influencer Marketing Limiting You?

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We Limit Ourselves When We Limit Our Words

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UPDATE:
What is an influencer? Traditionally it has meant someone or something with psychological and social power to motivate change …

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These days the word, influencer, has become almost a proper noun. Use it in the social media world and we assume that it tags a person who has a close relationship to folks we want to reach and the word, influence, has become an active verb, something we do …

When we talk about influencers in the social media space what we’re really talking about is influencer marketing … looking for people who have an advantage, authority, the agency to cause others to act.

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Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. –Wikipedia

If we check with folks and references who live off the Internet, influence has a much larger definition than that. Think about “driving under the influence of alcohol” and you’ll get grounded again. People who get folks to buy are not the only influencers at work in our world. And for every influencer / person we would like to move, someone or something is influencing us to choose them too. Here are a few influencers we don’t talk about enough.

Influence is what we allow to move our actions and thoughts. It’s all around us and available to explore in ways that provoke new thoughts and experiences. We limit ourselves and our thinking when we limit our words.

We limit our marketing by limiting how we define influencer too. Great strategy looks farther and deeper than that.

What influences you?

–ME “Liz” Strauss
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