Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

The 4 Keys to Reader Comments and Conversation

Filed Under Basics, Content, Successful Blog | 27 Comments

The People Connection

relationships button

The living web is built on relationships that grow through conversation. A certain magic happens when blog comments turn into conversation. When a blogging conversation happens, ideas, thoughts, and information gets passed from person to person. In the process, we find a human connection.

The Four Keys to Reader Comments and Conversation

These won’t surprise or stun you. You already know them. They’re what we all do when we talk to any person we value.

  1. Come down from the podium. Talk to me like a person who can listen. Let me be as smart as you are, even when I don’t know what you do.

  2. Leave what you say a little unfinished. Then I can add a word in. When a talking person fills in every idea and detail before anyone else talks, that’s called a speech. The response becomes applause or that awful noise.

  3. Blog your experience. I’ll respond to what you tell me. I don’t have to agree with you for what you say to resonate.

  4. Hold up your end of the bargain. Respond to my comments as you would my conversation. It’s only polite.

They say “no blog is an island.” But a blog can be one, and blogging is not the same in isolation. The ideas, thoughts, and information that we share in blogging conversation make us stronger and expand us, as people, not just as bloggers.

Therein lies the magic — we meet and make each other better.

–ME “Liz” Strauss
If you’d like Liz to help you make a plan to meet your goals, click on the Work with Liz!! page in the sidebar.

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Reluctant Readers: Content Is King, But . . . I’m Too Tired to Read

Filed Under Content, Design, Successful Blog | 8 Comments

What This Is Not: This is NOT a design critique. It doesn’t take into account, the elegance, usability, great content, SEO, or revenue values of the fabulous blog discussed here: Read/WriteWeb, which is one of my favorite reads.

What This Is: It’s an exercise in point of view, how readers look at things. It also only addresses one value — how folks read. I choose a great blog to illustrate that even the greatest blog can challenge the patience of a tired, reluctant reader.

We’re All Reluctant Readers

reluctant readers

In literacy education, there’s a euphemism, RELUCTANT READERS. That term is meant to name adults and children who come to print after having failed at learning to read. They come with specific needs. It’s hard to catch and keep their attention. Most educators use the term to identify folks who read below the level of the average population.

I use the term more literally. I think, at times we’re all reluctant readers — no matter how strong our skills are. Any time we have to read when we’re out of steam, we become reluctant readers — even if it’s our favorite topic. Then there are the times when we just aren’t interested. we’re definitely reluctant readers at those times too.

If you question that you’re ever been a reluctant reader, try this — pick up a legal document you don’t care about, and dig in for entertainment. . . . Bet you’ll wish for some pictures and some subheads.

Serving and Being a Reluctant Reader

Last night I was a reluctant reader. I decided to go with it. I looked at pages as an a naive, intelligent customer. My quest was to see when the page made it hard for me to read the content. What I found was that the question of supporting reluctant readers is only one value.

Beautiful blogs have many values.

Here’s a page from Read/WriteWeb, a blog I read regularly. This particular page features a post on Web Previews. The screen shots that follow tell the story.

Read/WriteWeb: the page full width.

Read WriteWeb with Ads thumbnail 2

Read/WriteWeb: same page main text only.

Read WriteWeb without Ads

To get the fullest effect, visit the Read/WriteWeb page itself.

Feeds are a moot point in this discussion. Readers can’t see the ads, but they also can’t respond to them. Some questions to consider about folks who see the whole page:

Read/WriteWeb is an excellent blog. with great content, great design, and a loyal readerhip. They’re in a business that is sponsored by advertising. That’s what lead me to realize that accessing the content has to be a partnership between the blog and the reader. Each has a part to make the experience work effectively.

What do you see that supports a reluctant reader? What might you do to draw that reader into the content?

–ME “Liz” Strauss

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The Mic Is On: Do you Remember the Time When. . .? What’s Your Favorite Family Story?

Filed Under Content, Customer Think, Motivation/Inspiration, One Way to CC It, Productivity, Successful Blog | 96 Comments

It’s Like Open Mic Only Different

Here’s how it works.

open mike night

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

What’s your favorite family story? You have several, don’t you? They are each as different as a snowflake.

We might also talk about

AND THE EVER POPULAR,
Basil the code-writing donkey, and Milton the Skinny Moose.

Snowflake


–ME “Liz” Strauss

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Open Mic 7pm Chgo Time: We’re Misbehaving! Well, Sort of . . .

Filed Under Community, Content, Links, Marketing, Outside the Box, SOB Business, Successful Blog | 6 Comments

That One Time I Said I Was Twins . . .

Personal Branding logo

YES, the mic will be open again tonight. So start collecting your thoughts. Remember, you get to bring what you want to talk about.

The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

Tonight we’re misbehaving — well, sort of . . .

We might also talk about

AND THE EVER POPULAR,
Basil the code-writing donkey, and Milton the Skinny Moose.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.

–ME “Liz” Strauss

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Bookcraft 2.0: Why Consistency Makes Authors Look More Intelligent

Filed Under Business Book, Content, Strategy, Successful Blog, Writing | 13 Comments

books

This week Phil and I reached a benchmark. We finished the first edit on the first of four parts of his book. This first section will serve as the prototype for the rest of the book. As the prototype section, we used it to test our ideas for how the book would work. Could the vision we talked about be a reality when we tried it out across a complete section of posts from Phil’s blog?

As we moved through the section, we were to careful keep to these standards.

  1. The content and structure work together.
  2. If one isn’t working, don’t force a fit. If the structure works for all but one page, that page doesn’t belong. If many pages don’t fit, the structure needs to be refit.
  3. Consistency is a value, a benchmark of quality, and a support for readers. It also makes authors look smart.

That’s right. Consistency makes us look more intelligent.
In fact,

It’s better to be consistently wrong than inconsistently right.

Why Being Consistently Wrong Is better than Inconsistently Right

When we meet someone who thinks and talks like we do, we call that person someone who “gets” it. We think people who think like we think are intelligent . . . and those who don’t, well, they’re not.

I can adjust when I talk to someone. I can put my “best brain” forward. I can listen actively and organize what I say to meet how someone takes in information. Teachers do that every day.

But how does an author do the same thing? Book readers think in many ways. An author can’t adjust for each reader.

The answer is one word, consistency.

Why is it better to be consistently wrong than inconsistently right?

You can spell the word house as hous, and if you do so consistently, readers will accept it as an alternative spelling. Miss once and they will see the mistake.

How Does Consistency Make Authors Look Smarter?

Consistency is key to a predictable book. When a book is predictable, readers know where you’re going without thinking about it — they “get” how you think. Giving readers consistency in every facet of a book means they can concentrate on what you’re saying. Your message and it’s brilliance can shine right through.