Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

Let My People Talk

Filed Under Marketing, Successful Blog | 7 Comments

Thanks to Lisa D. Jenkins for supplying todays guest post.

Lisa D. Jenkins has over a decade of experience marketing festivals, special events, non-profit organizations and small businesses. She speaks, consults and educates on the integration of social media into current marketing efforts, with a focus on measurable results; recent clients include Lewis-Clark State College Community Programs, Idaho Small Business Development Center, Idaho Outfitters & Guides Association, and Hells Canyon Visitor Bureau.

In my comment on Amber Naslund’s current post, I referred to a thought pattern wherein some community caretakers fall into a sort of “I built this community, it’s mine” mentality.  Pride in accomplishment I understand, but impeding the growth of reach I do not.

I’ve watched from the sidelines as a healthy, vibrant branded community failed when people were repeatedly challenged by profile administrators who felt the need to dictate how and when a conversation should take place.  The resulting tug of war was short-lived.  Community members moved on to a space where they were appreciated, encouraged to express their opinions and excitement without being snarked at.  (“Snarked at” is a technical term that, used here, means asserting one’s authority in an aggressive and unnecessary manner.)

I help create communities in the hope that people will come, join in the conversation and share the message with their friends and family.  I strongly support the idea that these communities need a knowledgeable facilitator to protect the integrity of their subject, but I do not believe a facilitator should stunt conversations they themselves have not started.

What do you think?

Cool Tool: screenr - Screencasting How to Add Text to Your Twitter Background

Filed Under Marketing, Successful Blog, Tools | 9 Comments

Screencasting Fast and Easy

screenr_logo

Screencasting is recording actions on the screen with narration. It’s a great way to show people how.

What it says it does: allow screencasting without software.
How well it does that: screenr is easy and intuitive.

  1. Size the capture screen to the website you want to discuss.
  2. Click the record button and record.
  3. Pause if you want.
  4. Then wait, a few minutes for it to process.

Embed the screencast in your eCourse, download the video as MP4, upload it to your You-Tube channel, and watch it on your iPhone! Send it to Twitter. Post it on your blog.

It’s free and great to use.

How to Add Text to Your Twitter Background

For fun, I made this screencast of how to add text to your Twitter Background. It was mostly to test the tool.



Here’s the link to the screenr version.

Lots of ways to share information with people using screenr and your expertise.

I make connections . . .

–ME “Liz” Strauss
Work with Liz!!
Buy the ebook and find out the secret.

Why Can’t We seem to Keep Things Simple?

Filed Under Design, Marketing, Successful Blog | 6 Comments

A Guest Post by Kyle Lacy

relationships button

I was asked to write this guest post about the power of simplicity in blog design and honestly, I was at a loss for words. What does it mean to have simplicity in blog design? Are we discussing the concepts of the layout design? Or a universal view of all things blog? I am not here to talk about the back-end coding of a blog, the rules of user interface design, or minimalistic thoughts on design…but the ability to give your readers the easiest way to read your valuable CONTENT.

It is easy to say that the simpler the design the better. I mean… look at Google and Yahoo. Google has one of the simplest website designs… ever. The design hasn’t changed much since the creation of the search engine. While Yahoo… in all of the search world glory… has everything but a kitchen sink. Google has proved that simplicity wins in design but where does simplicity fit in blog design?

I could give you a list of the top 10 reasons why blog design should be simple… but honestly… we don’t have the time. There is one reason why your blog design should be simplistic in nature…

Readers should have the ability to scan your content without experiencing a headache or stress… which will eventually lead to a heart attack.. which none of us want…NO READER DEATHS!

I’m taking the Google route. Simplicity in blog design is key because YOUR content must be easy to scan by the reader. I am not here to preach. In no stretch of the imagination is my blog even close to simplistic… but it is closer than most. What do you want the visitor to experience when surfing your blog and your content?

Remember, your content is king. Design around your content.

Since design is the main topic of conversation in this post.. I wanted to share with you 5 blogs I find extremely BRILLIANT when it comes to simplistic design.

1. Blog What? Design

2. AI Alex

3. Dive Into Mark

4. Design Intellection

5. I am Neato

They focus on the content… period.

——
Kyle Lacy oversees a company called Brandswag, which focuses on design, branding and social media education. With offices in Indianapolis and Oklahoma City, Brandswag helps business owners connect with their customers and sustain profitability by presenting consistent images and messages in the marketplace. He recently finished writing Twitter Marketing for Dummies which can be found on Amazon.com
——

Kyle, thank you! This is the best on the subject I’ve seen in a long time.

–ME “Liz” Strauss
Work with Liz on your business!!

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Teaching Sells

Trusting Ourselves, Structure Damage, and Recovering

Filed Under Business Life, Marketing, Successful Blog | 4 Comments

A Project Post by Liz Strauss and Kristi Daeda

I’ve been working on a special project with Kristi Daeda, an awesome friend, writer, and career counselor. Our project will take many forms for people working on true trust and business relationships. Right now we’re working on breaks in our trust and world view. We’ve named them structure damage.

relationships button

What Is Structure Damage?

It can happen when the world seems most in order. Suddenly, without warning, someone or something pulls the rug out of from under us. Trusting what’s next can be hard.

Structure damage occurs when we are faced with a change that we’re not prepared to deal with. The change can be big or small, it can occur in our professional lives or our personal lives, it can be something that happens to us or something that we realize or decide that changes the way we see the world.

Not every change causes structure damage. Structure damage is when change moves us into that fight-or-flight mode, impacting our emotions, behavior or worldview. The change doesn’t have to represent a threat, it only has to be perceived as one.

If you want to catch the situation before it gets out of hand, get in touch with what’s normal for you, and what’s abnormal. If you’re experiencing any of the following, you might be suffering from a shaking foundation.

In high-stress situations, you may also experience physiological effects — things like your heart pounding, difficulty focusing, or headaches.

If you normally feel confident and in control, dramatic swings from even keel are a sign that something’s up. That’s your opportunity to ask yourself why you’re feeling the way that you are. Start working backwards — when did you start feeling this way? Did something trigger that change? What about that trigger situation upset you? Keep tracking, and you might be able to find the source — the body blow.

How to minimize the impact

Cultivate flexibility … a few words from Kristi …

Most people think of bridges as static structures. Concrete and steel, built to weather all manner of abuse. But bridges have hinges and joints. They flex and sway in the wind. Their components are engineered to not only be strong enough to bear the weight of traffic, but also to bend to carry the weight of traffic and respond to the elements. It’s this flexibility that allows this giant machine to function, bearing the impact, working with the conditions.

Growing up, my definition of a successful life was to pursue an education, get a job in a traditionally respected, intellectual, moderately lucrative field, get married, have kids, and buy a house in the suburbs. I had a few gifts to bring to the table, but perhaps one of the most notable was my ability in math and science. It was a natural progression to consider engineering as a field.

When I got to college, I struggled with my classes. Not because I wasn’t capable, but because I couldn’t motivate myself to do the work. For someone who has never had a shortage of drive, this was unsettling. What was wrong with me? I ended up frustrated, confused. I tried to reconcile my definition of success with what I was feeling every day — that I was on the wrong path.

My entire worldview — the plan I had laid out for myself, the rules that I lived by — was on very shaky ground.

The structure damage I experienced was to my understanding of success.

There’s a difference between being in control and being prepared. Being prepared allows you to create a platform for success as you’ll be ready to deal with most issues that come your way. The effort to be in control can only lead to frustration — the world is so large, and your span of control is really miniscule in comparison.

We’ve all found ourselves in a situation where someone or something has moved what we believe. Winners take up the gauntlet and find a new set of rules.

How do you recover when structure damage strikes where you live?

–ME “Liz” Strauss and Kristi Daeda
Work with Liz on your business!!

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Teaching Sells

What Jim Ericson Had to Say About Corporate Trust …

Filed Under Business Life, Marketing, Successful Blog | 2 Comments

A community isn’t built or befriended,
it’s connected by offering and accepting.
Community is affinity, identity, and kinship
that make room for ideas, thoughts, and solutions.
Wherever a community gathers, we aspire and inspire each other intentionally . . . And our words shine with authenticity.

When We Trust

Trust is what holds together the conversation on the Interwebs. It’s also what brings me to or leads me to leave a deal. Without trust, I don’t know who is talking, what might be happening where I’m not. Trust is what leads us to communicate even when we have only our computers and our words to connect and protect us.

Here’s what Jim Ericson said about corporate trust …

Hi Liz. The notion that it’s important to be able to build trust with others is one of the latest “silver bullets” ricocheting off the walls of corporate America. As a result, books on trust, seminars on trust, and consultants that say they can help a company create a high trust culture in ten easy steps are in high demand. This is hogwash!

There is no formula or set of skills that you can master to help you build trust with others. Trust building is a raw, organic process that consists of spending whatever time it takes to tell our stories to others and listen to theirs. And,I don’t just mean stories that flesh out our resumes. I mean stories that tell where we came from,and where we dream of ending up; stories that shed light on the paths we’ve traveled - triumphs and tragedies alike; stories that reveal not only what’s on our mind but also what’s in our heart.

Then,at the end of the storytelling, or when we’ve gotten to know each other from as many different angles as possible, we get to decide whether we trust each other or not. And, if we’ve been really truthful with each other, a genuine trust relationship is almost always the result.
Jim Ericson from a comment on October 20th, 2009

A successful and outstanding blogger said that.
–ME “Liz” Strauss

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