How to Share the Vision and the Plan with a Business-Building Community

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Goals, Dreams, Visions, and Plans

Raising a barn is a spectacular goal. Getting a community to help makes it easier and harder. It’s important not to confuse goals with dreams.

A goal without a plan is just a wish.
Antoine de Saint-Exupery,
author of The Little Prince, said that.

Char Polanosky explains what that means.

To raise a barn or build a business with a community is a social collaboration. It competes with all of the other wonderful and pressing things in their lives. To capture their time and attention, we have to offer something that is smart, compelling, and easily fit into their lives — irresistible.

Share the Vision and the Plan

When the time comes to build, we’re not going to find a community who magically knows what to build and where to put their skills to work. A critical stage in social leadership is being ready for the community when they’re ready to help.

We have to be able to explain — what we’re building and what roles they might play.

Share the Vision

We gotta know the vision before we can share it. The vision has to be clear from the minute they arrive. We need to be able to articulate

what we’re building — what the parts are
and how the parts fit together to make a whole.
how that whole will be useful and who will use it.
how that whole with make that real people’s lives
better, faster, and more meaningful.
how you’ll reach the people who will use it.
how you know they will.

Seeing the vision gives a community a reason to do the work.

Share the Plan

We gotta have a plan before the work can start. The value of the work also needs to be shiningly apparent. We need to be able to communicate without hesitation a clear business plan that offers:

easily understood standards of quality
simple budget rules or a stated source of materials
a realistic schedule with an end date for their commitment
a clear description of job roles for volunteers

Knowing the plan offers security that the work will be time well spent.

The vision and the plan let the community see what we will be creating. The vision and the plan give us the confidence on which a community can plant their trust, energy, thought, and emotion. On the vision and the plan, we align our ideas and ideals — we agree on the work to be done.

Antoine de Saint-Exupery also said,
Your task is not to foresee the future, but to enable it.

Have you ever helped someone build a dream? What did you need before you invested?

–ME “Liz” Strauss
Want to build barn? Work with Liz!!
Image: NASA Image Exchange

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What Is Social Media?

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The LANGUAGE of SOCIAL MEDIA

Words have a deep effect on
how we interpret and interact with the world.
The words we use and how we define them
reveal our interests, concerns, and values.
This series explores the words of social media.

social media

Most literally, social media would be any object or tool, that connects people in dialogue or interaction — in person, in print, or online. In common usage, social media has come to mean a category of practices, technology, tools, and online sites that are based in social relationships, participation, and user-generated content. Social media adds a more personal context to the traditional business relationship.

For more information see:
Social media
The Social Media Conversation Prism
Social Media Time Investment = You put in is what you get out? The Time Scale

–ME “Liz” Strauss
Work with Liz!!

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Are You Social Media Addicted?

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Do You Hear Your DMs in the Shower?

Search and Social has made a fun litle quiz about social media addiction. Apparently I’m 46% addicted to Social Media. I might have guessed higher. Perhaps, I’ve been slacking …

46%

It’s a simple quiz of multiple choice questions. Takes about five minutes.
It made me think about what I do.

Click the box with the big red heart to give it a go

Enjoy!

–ME “Liz” Strauss
Work with Liz!!

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Affiliate Marketing Myths — Myth 2: It’s Best to Start with a Crash Course

Filed Under Guest Writer, Marketing, Successful Blog | 3 Comments

In this time of a down economy, who couldn’t do with another income stream? Those of who’ve been online for a few weeks or longer, realize that not every offer of income potential is quite what it seems to be.

James Nardell and his team at Shopster have been writing a series on myths bloggers have about affiliate marketing. This is the second in that series to help us all avoid some potholes on the information highway. (Does anyone still call it that?)

Myth 2: It’s Best to Start Affiliate Marketing with a Crash Course
A Guest Post by Raymond Lau

Is a crash course from a leading affiliate the best way to ramp up fast on affiliate marketing techniques?

Sort of. When looking for a crash course in affiliate marketing, the key words are “buyer beware”. While it is entirely possible to learn good fundamentals from a beginner’s course, there are many resources out there that are either misleading, out of date, or entirely loony.

A misleading technique is one that worked for someone, once, under circumstances they either cannot reproduce or cannot adequately expand. Avoiding this is as simple as doing your homework: look back at the history of the technique itself, and who is presenting it. The best business is built upon a stable foundation that can adapt to changes in the market. Learning the processes and habits of a fluke will only lead to troubles down the road.

An out-of-date technique is just as useless to you when starting out. Changes in affiliate marketing happen all the time, and as a beginner you simply cannot afford to start your business without a step ahead of the competition. Why even bother entering the race in the middle of the pack, where business winds down to the lowest bidder? Affiliate marketing is about innovation.

Of course, among the throngs of dead ends there are some shining examples of solid, easily-accessible courses from people who know what they’re doing. They’re not that hard to find (hah, they’d better not be!) and it takes virtually no time to get started with their guides.

Some are free, like the “Affiliate Masters” guide by Ken Evoy (http://aff-masters.sitesell.com/AffMasters.pdf) which thoroughly covers the potential beginning of your affiliate marketing life and provides a wealth of links to other solid resources.

Others, such as the Affiliate Marketer’s Handbook by James Martell, or Rosalind Gardner’s How I Made $436,797 in One Year Selling Other People’s Stuff Online, require an up-front investment but come with backup support and counseling by the authors themselves, allowing for a much more personal experience that may more thoroughly ingrain the fundamentals.

Whether you go for the free route or decide to pay for the information, there are three simple questions to ensure that what you’re learning will help you and your business:

1. Does it suit you? Look into the history of who is teaching and what they are saying. Make a judgment on whether or not what they’re teaching can be adapted to the markets you want to enter.

2. Is it stale? It’s one thing to learn a stable set of basics, and another entirely to clog your brain with dated information that has been reworked and improved upon since it first came out. Research the techniques offered to confirm they’re still relevant to today’s market.

3. What do you expect? Just because the course you’re taking promises to teach you the solid how-tos of affiliate marketing, don’t go in thinking you’ll get rich quick. By now you should know that “instant profit” is only made by people taking advantage of others who are looking for it.

–Resource box–
Raymond Lau is a marketing analyst for Shopster.com — a company that provides Web sellers with a dropship product source and e-Commerce storefront tools to build their online business. Shopster gives retailers and affiliates access to over 1 million products they can sell on auction sites or their own storefront. You can reach him at rlau@shopster.com.
_______________

Thanks, James and Raymond!

–ME “Liz” Strauss
Work with Liz!!

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Responsible Social Media … Respecting Real People One at a Time

Filed Under Marketing, Motivation/Inspiration, Successful Blog | 36 Comments

about responsible social media.

Sounds like safe sex, doesn’t it? I know you can get past that.

What I’ve been thinking about is a conversation I had with a dear friend, Jon Swanson, about 3 weeks ago. I had called Jon because I didn’t understand changes I saw happening among my friends. Jon, in his wisdom, pointed out something that keeps returning to me still.

What Jon said recalled this image to my mind and sounded something like this …

What makes social media business different is it’s twofold nature. We have to manage for the business and the brand, but we can’t lose sight that we make personal relationships with real human beings.

That’s the difference, isn’t it?

Most customer relationships stay in the head. Good ones make us feel smart, but the personal touch of a social media champion gets us to invest with more than our thoughts. Isn’t that what makes social media so powerful, so collaborative? Isn’t that what gets us to think we can change the world or at least how business works?

Folks looking on might think that starting out in social media is the hardest part.

But the longer I watch the more I know that holding dear the investments that people make in us as we grow is the tough nut to crack. Anyone who’s gone from ten friends to a hundred knows that time doesn’t stretch to accommodate the same level of giving back.

It’s the choices we make as we grow that determine whether social media stays centered on personal relationships or turns into a “Hollywood” sort of community of friends.

Real people understand that as we grow we have less time to sit with them. Who doesn’t get that? Who doesn’t wish the best for their friends? They want to enjoy the ride with us, not be left behind and wondering where we went.

Responsible social media respects that real people are investing back one at time.

Real people want to know that a good “friend” doesn’t change when “he, she, or the business” gets bigger than life. It’s not hard to show that. Just keep acting the same to real individuals one at a time and core fans will know that when it’s their turn again, you’ll still be there for them.

The key understanding is that real people come in ones.

Could you add your ideas about responsible social media and would you pass this on, please?