Blog Promotion: How to Write for People and Search Engine Spiders

Filed Under Basics, SEO, Successful Blog, Writing | 15 Comments

Blog Promotion by Writing Well for the Web

Writing online serves two audiences — people and search engine spiders — those little crawly bots that move from link to link indexing information that ranks my pages. People are my readers. People are also the users who search for information. Spiders locate the content for search engines to index and serve up when people go searching for information. Keeping those facts in mind helps me handle the balance between the people and the coded arachnids that search out quality, relevant content to serve them.

The best blog promotion is to write well for the web. I keep my focus on people and give a nod to spiders by following these basics.

Write for People

I write for people. I use my own voice. I write with the way people read as my guide.

I read over my work as a reader would. When I read what I’ve written listen as a person would hear the message.

I look for words, phrases, errors, and overly-long sentences that would get between readers and my message. I also have a proofreader check things behind me. If you find something, she’s not been here yet.

After the work is “people-ready,” I go over it another time for my secondary audience â€“- those search engine spiders. I make sure the spiders donâ€™t trip and have plenty to eat.

Feed Spiders

Spiders like to eat keywords. I make sure they find some in titles and subheads and key sentences. I don’t mind a bit of repetition.

I avoid the word “here” as link anchor text. Spiders place more value on outgoing links when the anchor text shows how they are relevant.

I add related articles. Spiders like to know how my pages relate to each other, and they like to have those pages to serve up when someone is searching for a related idea.

I link out or trackback to quality blogs.

These last crumbs to feed spiders didn’t really change the content. So I give the piece a final read, fix what I find, and hit that publish button.

Readers are happy because they get my best writing. Spiders are happy because people get my best writing — that means the people will use their search engine again.

–ME “Liz” Strauss

Share This

After Thanksgiving Link Love — 15 Links that Are Better than Left-Overs

Filed Under Branding, Great Finds, Marketing, SEO, Successful Blog, Tech/Stats, Tools, ZZZ-FUN | 8 Comments

Can’t Have You Sitting Home with Left-Overs

I’ve collected 15 links for you to read or add to your tool kit over the weekend. A wealth of interesting stories, toys, and treasures.

News Stories

Roundup: Diggâ€™s crisis, Odeo, Amidzadâ€™s touch, Mobioâ€™s movies, HAVA for Christmas

Best of the Web 2006 Clicke the categories in the sidebar to see each list.

Tools for Developers and Developer Wannabes

the web developer’s handbook Subtiopics in this resource include: creativity tools, css showcases, css galleries and showcases, color tools, color schemes and palettes, color patterns, fashion color selections, color theory, royalty free photos, css daily reading, css in German, web design daily reading, css theory, css layout, css navigation menu, css technique, css software and Firefox extensions, css web tools and services, html web tools and services, accessibility checkers, miscellaneous tools, javascript, ajas, DOM, fonts, typography, RSS, CMS and forum software, blogging, specifications, usability and accessibility, add a link (free), seo tools, seo references, how to get things done, freelancers, web 2.0, 2reads this week.

Online Generators ascii generators, css generators, color generators, domain name generators, email generators. favicon generators. flash generators. form generators. fun & humor generators. graphic & image generators. htaccess generators. metatag generators. misc. generators. password generators. pdf generators. php & MySQL generators. popup generators. robot.txt generators. rss generators.sitemap generators. text generators.tooltip generators. weblog generators.xmnl generators.

Curvy Corners Does what it says.

Best of the Best Web 2.0 Web Sites Includes links to The Complete List of Visual Studio Add-Ins and Tools, The Complete List of Ajax Tools, The Complete List of CSS Tools. The Complete List of Great Free TV Web Sites on the Internet. The Complete List of Software Development Events to Attend in 2007, The Complete List of Software Development Frameworks, Process’s, Methods, or Philosophies

Full Web Building Tutorials - All Free Too many to list.Includes basic HTML examples and color codes.

Buzz, Comments, and Links

Web 2.0: Buzz-Monitoring and Tracking Meausre, observe, analyze link popularity, track comments, get links

Blogger ForumTopics include Newbies, Template Design, Link Eschange, Coding, Getting Noticed

On Jobs

Steven R. Covey on Job Security In this pieces at JibberJabber, Steven Covey discusses the employment cycle, career management, branding and building a real network, and adapting to a new career.

A Job Candidate’s Bill of Rights 10 Traits to Expect from an Interviewing Process.

SEO/Marketing/PR

10 Shortcuts for Successful SEO 10 Steps to follow.

Judyâ€™s Book: Word of Mouth Website You Need to Know About

21 Tactics to Increase Blog Traffic from SEOmoz Solid advice.

PRWEB Where it is and how it works.

Top Seven Ways How Writing Articles Can Explode Your Business

Creating a Slogan from Scratch Define your niche. Test adaptablility. Check for Matches.

No turkeys in this bunch. That was last Thursday’s deal.

–ME “Liz” Strauss

Share This

SOB Business Cafe 09-15-06

Filed Under Bloggy Questions, Branding, Business Life, Motivation/Inspiration, Outside the Box, SEO, Successful Blog, ZZZ-FUN | 11 Comments

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Converstations speaks of blogs and search engines.

Extreme Leadership speaks of things usually reserved for springtime.

Sometimes a metaphor show the way for us to Manage To Change. Don’t be afraid to follow that last link.

Eat4Today knows what it means to have a dream.

The Virtual Wire discusses how and whether standards, honesty, and integrity relate to legalities in business.

Related ala carte selections include

Creativity never falters at the Carnival of Creators.

Nektros calls it madness, but I see a well-deserved day of recharging brain cells with playtime before going back to work again.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Share This

Net Neutrality 8-31-2006

Filed Under Business Life, Community, SEO, Successful Blog, Trends | Leave a Comment

Net Neutrality Links

I’m adding this link to the Net Neutrality Page.

Net Neutrality Heads Toward Showdown In Senate; May Get Sidelined

. . . Is Internet neutrality a solution without a problem? The hardware companies think so. They haven’t invoked the hoopla around the Y2K debacle, but that’s about the position that they’re taking. “We won’t direct traffic away from the content/service providers”

On the other hand, Internet neutrality groups cite as a battle cry the words spoken last November by AT&T Chairman Edward Whitacre Jr., who said content providers were “nuts” if they thought they could use “my pipes” without paying extra, referring to AT&T’s broadband and telephone DSL services.

The United States Supreme Court opened the battlefield for Congress to step in last year in its Brand X decision, which affirmed the FCC’s decision classifying cable broadband Internet access an information service and not telephone service. The consequence of the decision was not lost on Congress: According to the Supreme Court, cable is not a common-carrier and therefore does not require equal access to its “pipes.”

So, Congress has stepped in with the Communications, Consumer’s Choice, and Broadband Deployment Act of 2006 to solve what some Senators see as the problem. The act seeks to allow phone companies to negotiate national cable franchise agreements instead of the way cable companies must do now: negotiating city-by-city franchise rights. . . . Wags predict it the bill may get sidelined until next year

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Share This

SOB Business Cafe 08-11-2006

Filed Under Business Life, Community, Great Finds, Marketing, Outside the Box, SEO, SOB Business, Successful Blog | 6 Comments

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Bloggers Blog gives the complete rundown on who said what about the terrible possibilities that could have occurred in the air yesterday.

Jamdo offers a unique look at names and search engine traffic.

The Blogging Times introduces us to the Blogmobile, which somehow blogged its way here from the 60s.

Clear Your Mind wants us to do just that.

The Blog Herald gives us a CLUE about the election last Tuesday.

Related ala carte selections include

The Business of America is Business hosts an International Carnival of spectacular proportions, showing that capitalists still believe that bigger is best.