Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

SOB Business Cafe 08-04-2006

Filed Under Branding, Design, Marketing, SEO, Successful Blog, Technorati, Trends | Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Darren Rowse offers an interview with Dave Sifry on Blogging Popularity.

Dave Sifry on Making Your Blog Popular

Mike Sansone considers whether blogging can be called a conversation . .. really.

Is Blogging Really a Conversation

Christine Kane lays out 7 great reasons why you should forget about email until after noon.

7 Great Reasons Not to Check Email til Noon

Scot Herrick has a fabulous read on creativity and innovation as a strategy in today’s Cubicle Nation.

Creativity and Innovation Series

Ann Michael has Google’s number laid out in keywords.

Google Are Key Words King

Related ala carte selections include

Minic Rivera has some Blogging Times News for Artists.

Gawker Offers Free Ad Space to Artists

Please know that I include this last because everyone should see Susan Reynold’s wonderful art. Do click on it to see it full size. The image is amazing.

Susan's Wonderful Art

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Technorati Has a Birthday and We Get the Present!

Filed Under Business Life, Customer Think, Successful Blog, Tech/Stats, Technorati | 14 Comments

Customer-Centered Technorati!

In honor of their third anniversary as a company, Technorati has rolled out a major upgrade. The billboard that Technorati has changed their view to customer-centered is that when you sign in, you’ll find the home page is about you, your blogs, and what you might find interesting — not about Technorati.

I’m already liking these changes.

Check out this tool for business blogging, blog promotion, and branding. You can read about it and see a video of the features at Sifry’s Alerts by clicking on this title.

Technorati turns 3

Happy Birthday, Technorati! Thank you, David and Technorati, for the present!

–ME “Liz” Strauss

Related articles
Technorati — Hollywood and International
A Tale, Sister Marlene, Stephen Covey, Mike Sigers, & Power Linking

The TECHNORATI Business Model Revealed

Filed Under Analysis, Business Life, Customer Think, Outside the Box, Strategy, Successful Blog, Technorati | 45 Comments

Smoke and Mirrors

Don’t be fooled by smoke and mirrors. Five blogs on an AP website is nothing. Technorati on every one of them is a big deal. Technorati is joining the mainstream. That doesn’t mean bloggers are.

By virture of it’s index of OUR blog posts, and 3 deals in announced in the last 3 days, Technorati is one of the worlds largest content providers with it’s name on every Paramount Classic and AP website.

It sure looks like we provide their content for nothing. Technorati gains plenty of fame and who knows how many dollars?

I was wrong before. The strategy here is brilliant. It’s so far outside the box, I didn’t even see it.

Sorry David, this too clever by half for me to be quiet about. What is it that I misinterpret here? Please set me straight. I really want to believe I have something wrong, but all of the pieces fit as I look at it.

How did this happen? Why doesn’t anyone see this? [links via Bloggers Blog]

–ME “Liz” Strauss

Related articles
Technorati–Shopping Is NOT Strategy
Technorati — Hollywood and International
Technorati Blog Cards
It’s Not Your Blog, It’s Technorati
Put Your 2Cents In–What’s Technorati Worth–Without Janice?

Technorati–Shopping Is NOT Strategy

Filed Under Business Life, Strategy, Successful Blog, Tech/Stats, Technorati | 24 Comments

Joining the Mainstream Are We?

Customer Think Logo

I’m starting to feel like I’m on Weekend Update on Saturday Night Live. As Sting would say Be still my beating heart. Another day, another 50 cents, and Peter Hirschberg is announcing another Technorati new deal. This time Technorati teams with Associated Press to connect you and me and 40 million bloggers to over 450 AP member websites. The new service began this morning. How will this help my life, my business, my brand? I just don’t see it.

Excuse me. Excuse me, please. Is this door number 3? Darn, I lose again. Yoohoo! I’m the little guy who uses your service. Read more

Technorati — Hollywood and International

Filed Under Business Life, Customer Think, Successful Blog, Tech/Stats, Technorati, Trends | 2 Comments

Technorati and Paramount Classics

So much going on at Technorati these days, who can keep track of all of it? David Sifry has been signing his name a lot.

Yesterday, May 21 Peter Hirshberg announced on the Technorati Weblog an 18-month “relationship” that joins Technorati and Paramount Classics. The deal will connect up-to-the minute blog posts about a film’s content to each of Paramount’s film sites. The relationship launches with the site for the film, An Inconvenient Truth, a new movie about global warming. The documentary starring former Vice President Al Gore, opens in theaters beginning May 24. Its blog will provide live blogger commentary and feature posts from the Technorati index. The press release went out on May 18th.

Technorati and International Edelman PR

Today, Peter Hirshberg posts that Technorati and Edelman, the largest independent global PR firm, are announcing a relationship that’s all about supporting the international growth of the blogosphere. He goes on to say that Edelman will be providing full support for service to the international bloggers that are now such an important part of the Technorati index.

Whew! What relief! Janice Myint’s team has enough to do.

Mr. Hirshberg ends his post with this sentence.

Both of these developments are testimony to the incredible changes to media, marketing and communication that blogosphere is bringing about— and to the increasing global reach of these developments.

For the life of me, and for all of my years unraveling sentences as an editor, I don’t know what this sentence means.

I do know my link count has finally moved this morning — the first time in almost 4 weeks.

I don’t know what that means either.

Of course, hours and new links later — it’s stuck on the same new number. I guess that means that nothing’s changed. UPDATE: IT’S CHANGED AGAIN. That makes two times in one day.

–ME “Liz” Strauss

Related articles:
Technorati Blog Cards
Technorati Still Wonky
It’s Not Your Blog, It’s Technorati
Put Your 2Cents In–What’s Technorati Worth–Without Janice?

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