Connection Central: Are You Letting Customer Relationships Pass You By?

Filed Under Inside-Out Thinking, Perfect Virtual Manager, The Big Idea | 14 Comments

Don’t Let One Customer Click Away

One customer. That first customer. That next customer. Will that customer click away before you connect?

Most businesses don’t realize that the missing out on a single customer relationship is more costly than it appears. The customer that passes by today doesn’t mean the loss of one sale. That one customer gone represents

• today’s sale
• every purchase might have returned to make.
• and every friend that customer might have brought to the business in future days.

Every customer that doesn’t connect takes those benefits to another business.

Strong businesses are built on strong relationships. Strong relationships are built on connections that stick.

Connection Central for Solos Opens Today

I’ve been working on a way to make useful 20+ years of education, the strategy, business, and relationships. The result is a sleek and flexible set of courses called Connection Central for Solos. They’re smartly focused on conversations connections, relationships, customers and paying the rent.

Connection Central is two carefully crafted curriculum — one stands alone, one comes in three versions. Each is designed to show you how to attract, delight, and form long-lasting relationships with customers. Both offer solid methods and strategies you can use to connect quickly, profitably, and predictably. I only made two because I only have so much time

Connection Central for Solos

Choose the course that fits your situation. Or call to discuss something tailored precisely to what you need. Visit SOBNet: Connection Central. If you have questions, call or email me. Don’t let those customers keep passing by. Isn’t it time that you connect?

TeleSeminars are available to limited number immediately.
The first session of the email course will begin January 20th.

–ME “Liz” Strauss

Tags: getting-paid, Inside-Out Thinking, telling-clients-what-things-cost

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Holiday Shopping 2007: The Business of Matching Hot Gifts to Cool People

Filed Under Inside-Out Thinking, Perfect Virtual Manager, Successful Blog, The Big Idea | 6 Comments

Buying Is a Business Skill Too

They call today, Cyber Monday, the busiest shopping day on the Internet. Folks in the US, returning to work after the Thanksgiving holiday, realize that the shopping window to the holidays is limited and that the sales have officially started.

We seem to be getting the hang of this online shopping thing.

Forrester Research says this year’s sales are projected to be up 21%. Consumers report that online hot spots that are taking off include jewelry, apparel, and accessories. As a buying group, we also getting more interested in free shipping and turning down “extras” in the form of gift wrap and overnight delivery.

Matching Hot Gifts to Cool People

Beyond the sheer fun factor, the ability to match a well-chosen gift the right person is a fabulous business exercise for any person who serves other people . . . bloggers who write for readers, folks who who work with clients . . .
at the heart of great gift giving is the passion to deliver something folks really desire or need.

That, of course, means starting with the people we’re “serving.” With that in mind, I’ve organized this list by the people not the gifts.

For the “IN” Crowd

Be they 5, 50, 500 years old, these are the folks who hang with the coolest crowd. They know what’s “in” often before we’ve even heard it exists When we shop for them it’s good to keep in mind one rule: Timing is everything. What they want will be in short supply. Buy their dream gift early in the season.

Watch the popular searches, if you’re not sure. At the moment, these are the predictions for what will be hot this year.

PS3, Wii and Elmo were among the top 15 product searches on Yahoo! Shopping, according to Chris Saito, the company’s vice president of products. Elmo placed at No. 13 on the list. — CNN Money

For the Musical Kids in All of Us

Toys that work with our MP3 players. C’mon they’re not just for kids.

Singing Barbie is a diva. Yep she’s a diva with all of her hair. This Barbie will answer her cell when you put it up to her ear. I’m sure some human divas don’t do that or do that well. The doll will perform three prerecorded tunes or will “lip sync” and dance to songs on your MP3 player.

Mattel’s “I Can Play Guitar System” takes Guitar Hero to a new level. Plug the minature into the TV, match the color-coded song notes to the color-coded finger position buttons along the shorter strings. Earn points and move up through the levels. $99.99

Hasbro’s “Power Tour Electric Guitar,” is made in partnership with Gibson. This minature electric guitar has 4 play modes, 12 preloaded songs, and can plug into an MP3 player.

For That Favorite Techie

To know a techie is to love one. To love one is to know that they have precise tastes. When in doubt, let them pick what they want.

Take phones, for example, a blackberry user wouldn’t be caught with an iPhone. Jeremiah suspects the Nokia could lighten his equipment load because of it’s 5 megapixel camera. It’s often a matter of individual needs and preferences. Buying a phone these days is like buying a car. The research takes 53 times longer than the purchase.

The Flip is popular, especially among nontechies– like me — trying out video. Emily Price is an expert on camcorders. I’m not even going to pretend to know more than what I’ve already said on the subject so far. Michael Carr at About.com discusses digital cameras in every price range. Digital Photography Review can keep you up to date on which cameras are popular.

Some folks just like to know where they are . . . Check out GPS devices.

Though someone told me yesterday he wants a Macbook Pro and another said she was looking at cool laptops. Before you buy me either, I’m wondering whether I want to wait for Tablet.

Still most everyone agrees, you could do worse than this Give One Get One laptop deal.

For Folks Who Love Low-Tech Too

Low tech can be incredibly elegant.

Which of the moleskines is your favorite? I’m partial to the tiny cahier ones that fit in my back pocket without discomfort.

An elegant writing instrument can make what we say seem more important. A note written with a beautiful pen seems to have more meaning.

Anyone with too little space or a collection out of control might be turned on by elegant organizers.

That graduate in that first career job might like something elegant to carry and use in business situations.

Then, of course, there’s tickets to trips, concerts, plays, games, and special events.

For Folks Who Don’t Treat Themselves

Some folks seem to have everything they need. For these folks, why not try a twist on the usual to offer them some luxury they wouldn’t get for themselves?

Instead of a new bathrobe . . . the most expensive, luxurious bath towels. Every day will feel like a royal stay at a fine hotel.

Instead of gloves, and hat . . . a cashmere scarf. When they wear it to the grocery store, they will feel as if they are going to an oscar-award event.

Instead of a new blanket or sheets for the bed . . . a fabulous new pillow or a feather bed. What better gift than beautiful sleep?

Think smaller, but more luxurious.

Holiday gift giving is a perfect time to practice Steve Farber’s Extreme Leadership philosophy, Do what you love in service to those who love what you do. It’s a great philosophy in business and life that fits any time, anyplace, anywhere.

How will you match the perfect gift to each person on your list this year?

–ME “Liz” Strauss
Work with Liz!!

Be sure to check the Wall Street Journal for more information on perks Online Retailers will be offering this holiday season.

Tags: Inside-Out Thinking, knowing-how-people-think, Perfect Virtual Manager, The Big Idea

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How to Think Like a Millionaire and Be What You Want to Be

Filed Under Inside-Out Thinking, Perfect Virtual Manager, Successful Blog, The Big Idea | 14 Comments

Congratulations! You’ve Won!

How would do if you won lots of money?
Most folks who win the lottery don’t do so well. The headlines shout out their stories.

8 lottery winners who lost their millions

Britain’s biggest lottery winner says jackpot ruined her life

Lottery winners often make bad financial choices

Lottery Winner Loses $114 Million In Four Years . . .

Most lottery winners are bankrupt in 5 years. Why is that?

Millionaire Thinking

Google the search string think like a millionaire [without quotation marks], and you’ll find that exact phrase still shows up on page 35 of the search results. Obviously, the idea that millionaires think differently is accepted wisdom.

Suppose your goal is to retire a millionaire. What would it take to get yourself there?

Becoming a millionaire takes the same passion, focus, drive, and vision as any job goal you might set.

Whether you aspire to be the headmaster of the school where you teach, the top research biologist, or an Olympic gymnast, without incredible luck, you just won’t get there, unless you . . .

• a. believe it’s possible.
• b. decide that nothing will stop you.

World Chess Champion Garry Kasparov didn’t get to be the best by thinking that he would never be at that level. Nicole Kidman didn’t become an A-List Actress and the highest paid public speaker in history by waiting for chances to come to her. Ian Fleming wasn’t dreaming about who’d play James Bond when he wrote the first book in the series.

All three of them knew where they were going and they got there.

“If you want to achieve something you have never had before, you must become someone you’ve never been before.” -Jill Koenig in her book, How to Become a Millionaire.

Let’s follow her thinking a little further.

“I am not talking about ‘fake it ’til you make it.’ I am talking about redirecting your thoughts, energy and actions into the type of person who would absolutely manifest that Goal.”

So what does Jill say that she did? You can find it her article with the same name as her book, How to Become a Millionaire.
This author who has become a millionaire and an expert in the field of strategic goal setting lays the path in plain language. To become a millionaire, she paid attention to millionaires whom she admired, using their actions as models. The path Jill Koenig took is set out plainly. You could do and so could I.

7 Traits Millionaires Have in Common

1. Millionaires rise early, show up, and keep their promises. Hard work doesn’t scare them.
2. Millionaires invest time in motivational activities and personal development.
3. Millionaires keep a regular routine — one they know keeps on their “best game.”
4. Millionaires keep their heads and hearts point toward their destiny.
5. Millionaires see opportunity, not obstacles.
6. Millionaires know how to say “no,” to a negative influence.
7. Millionaires are people other folks want to do business with, or they could never have become millionaires.

Go ahead, replace the word millionaire with any goal or role you might long for. Those traits define peak performance and people we like to work with.

Any peak performer owns his or her goal. Don’t just wish. As Ghandi said, “Be the change.” Make your goal your identity. Once you do, people around you will start to agree and the support will move you toward where you’re going.

Be a millionaire or be something even better. If you are willing to become your goal, you’ll get there. You’re the only one who can talk you out of it.

It’s a matter of being willing to win.

Can you think like a millionaire?

–ME “Liz” Strauss
Work with Liz!!

Tags: Inside-Out Thinking, Perfect Virtual Manager, The Big Idea

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25 Days to Organize a Blogger’s Life in Time for Holiday Fun

Filed Under Guest Writer, Inside-Out Thinking, Perfect Virtual Manager, Successful Blog, The Big Idea | 19 Comments

Problems, People, Paper, and Plans

I looked at the calendar this morning. Roughly 6 weeks stand between me and the end of the year. I’m not much for New Year’s Resolutions, but I love the feeling of new beginnings when everything is cleaned up, put away, and ready to rock. On the other hand, I don’t like to make work, especially at holiday time. So this morning, I’m putting together a plan that I’m calling . . .

25 Days to Organize My Life in Time for Holiday Fun

At this time of the year, conflicting goals can intrude on the most uncluttered life. They can stress and overwhelm the calmest soul. Chaos like mine is already out of control.

This year, with that in mind, I’m organizing my life to avoid possible nuclear meltdown. I’ll do something each day to wrap things up so that I totally enjoy the end of the year fun.

I plan to clean up my live AND catch up with my friends as we make the season merry and bright.

I. Problems and Solutions

Day 1: Get help with common problems. I’m going to quit trying to figure out everything on my own. It silly for me to invest time digging up basic answers, when Simple Help has probably already figured most of them out. Simplehelp.net is a site that is both interactive and re-active; if you can’t find the solution to your problem, you can request content and the tutorial will be created for you. If I let other folks share what they know, I can save my time for the problems so unique to my situation that only I have the experience and detail to solve them efficiently. I have a couple that need attending to right away.

Day 2: Ask for help with my blog, too. I’m going to let more people know that I welcome guest posts on my blog. Though my blog can’t offer revenue it doesn’t earn, it’s got visibility and an intelligent, cool audience that’s priceless. AjaxNinja suggested seek out guest writers and I’m doing it today . . .

This is an invitation. . . . If you can submit an appropriate post by Friday morning, I sure could use your help. I’ll be in the UK Dec 1-9, 2007, and I’m not sure I’ll be able to blog while I’m gone. You’ll find my email address and topic ideas on the Guest Writer page.

II. Thousands and 150 Important People

Days 3-8: Update one of my “networks” each day from this group of sites:
MyBlogLog,
StumbleUpon,
Digg,
Facebook,
LinkedIn,
and Propeller.
When I find folks who have common interests, add them to my contacts.

Day 9-14: Review other “social networks” I belong to: Xing, Ning, Spock, Zude, Rapleaf, 8apps, Pownce, BlueChip, Zaadz, and Doostang. Decide which I should stay with and which I will resign from.

Day 15-17: Use MyLifeBrand or social url to incorporate the remaining Social Networks into one global platform. Make this a 15-30 minute part of each day moving forward. Place that block during a time that my mind needs a break from other kinds of work.

Day 19-20: Sort and group my email address book. Email is my most natural social network. Delete entries for folks I don’t recognize or haven’t corresponded with in less than 6 months. Email folks on the 6-month drop list that I want to keep current. Check my email settings. Delete old emails I no longer need need.

Day 21-22: Go through the contacts in my phone in much the same way. Delete those I don’t know and calling those I’ve not spoken to but want to keep on as a contact and part of my life.

III. Paper and Plans

Day 23-24: Clean off my desk and clean out my paper files. Maybe I’d better start doing a little bit of this one every day from day 1 . . . hmmmm.

Day 25:Develop an Editorial Calendar for next month using the form below. Allow for spur-of-the-moment ideas and variations.

Then sit back with a nice glass of my favorite beverage and listen to my favorite tunes. . . .

How would your 25 day plan to organize for some fun work out differently?

–ME “Liz” Strauss
Work with Liz!!

Tags: Inside-Out Thinking, Productivity, social-networking, The Big Idea

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Seriously: Do New Thoughts and New Taglines Find Us?

Filed Under Inside-Out Thinking, Successful Blog, The Big Idea | 40 Comments

It Started with an Unsearchable Thought

It started with a blog post. Somehow in writing it, I had a new thought.

Seems a good reason NOT to be a thought leader . . . new thoughts aren’t searchable.

That thought caught a conversation about how our thoughts might connect us.

In the comment box, Alina Popescu said

Hi Liz! New thoughts are not searchable because they don’t need to [be]. They have their own little strategy to finding their way to people. I did not use a search to get to your blog. However, I got here and ceased to be a stranger :) So who cares if you can’t search them? Most of us find new thoughts or are provoked to think exactly when they most need it.

Via trackback, Billy Smith said

It is about discovering, not being discovered « The Organic Leadership Blog

Last night on the telephone, I asked Lorelle VanFossen what she thought. We discussed what we thought about thoughts finding us in the universe. She talked about the “Great Cosmic Muffin,” and she said

You have to write about this in the way only Liz can. It’s important. Don’t leave that thought behind. Send out a new one. Show them how.

It’s hard to say, “no,” to Lorelle.

Do Thoughts Find Us? I Mean Really

I know that, in the past year, I was thinking some thoughts that weren’t the best. What they brought weren’t the best folks or events.

With every knock, I lost a bit of who I am.

I started listening to EVERYONE, but myself.

Each new problem child outdistanced the last.

I can list unhappy endings one by one.
Yeah, it’s a list, and the list gets progressively — exponentially — more detrimental.

If I constantly flinch, isn’t inevitable that I’ll get hit? Why is that?

Are my thoughts on my sleeve? Do they somehow transmit? I have trouble believing that 1, 2, 3, 4 — small, medium, large, extra large — could be all a coincidence. It just doesn’t seem that coincidence is that organized.

Even more.

When I decided that I’d had enough, when I said, “I’m taking this ‘kick me’ sign off. No more. It’s the end of this rotten stuff,” within hours new things, good things, things I love, started happening. Is that coincidence too?

I think not.

Go ahead, believe whatever your heart will let you.

If right now, I send out this thought on a Saturday, when most folks are out and not reading blogs, will it find you before it normally would?

When I answered Alina’s comment up above, I wrote this descriptive phrase in the comment box.

New thoughts on a mission to find new thinkers.

Alina wrote this comment in response.

Liz, that sounds like a pretty good slogan.

Does it mean that a new tagline came to find me and my blog?

Tags: Inside-Out Thinking, The Big Idea

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