A Barn Raisers Guide: 7 Ways to Leave the Field of Dreams to Build a Thriving Reality

Filed Under Strategy, Successful Blog, The Big Idea | 28 Comments

Field of Dreamers and Barn Raisers

For quite a while, I’ve been working with businesses who have or are preparing to build or expand a web presence or social community. They ask me to help focus their strategy and to help bring people to their communities. They want to attract, impress, and ultimately engage fiercely loyal participants.

If you’ve been online for a while, you’ve probably noticed that a percentage of new arrivals get a key strategic point of community sites out of order. Field of Dreamers are sure if they build their idea their way the people will come. Except the people don’t necessarily see the same thing.

More strategic folks Barn Raisers avoid the risk by building the community as they build the site. They believe that people will help build a powerful idea. Barn Raisers invite collaboration from the people they’ll be serving and so what they build is often a gathering place for people even before it’s fully finished.

A Barn Raisers Guide

Here are 7 ways to leave a field of dreams and get people to help you build a thriving reality.

• Look for similar dreams and listen to everyone who knows about them.
  Ask, search, and explore to find every reality that has the slightest things in common with your dream. Spend some time at each site you find. Meet the people there and see how they use each site. Hear every other guy’s dreams, wishes, needs, and point of view. Get curious. Ask questions constantly. Wonder about what people think of what’s old, what’s new, what’s in every space in the market. Have some ready questions such as this one: If you were going to build a space for people who like to imitate frogs, what features would consider important to include?
• Turn your dream into promise to do one thing better than anyone else.
  Be able to articulate exactly what that is, why it’s important, and how fits in to a person’s life. Check back with those you spoke to and tweak your promised offer until the folks you’ll serve say it’s relevant to them and fits their lives.
• Plan from conception to launch.
  Invite people from your outside usual circle to check in on what you’re doing along the way. Weigh their comments for value, sort them, and remember to put the good one to use. Thank everyone of them.
• Turn your promise into a space for conversation, interaction, creation, and sharing.
  Build a connection conduit. If your promise becomes a blog, keep it sleek and without barriers. Make it easy to see and interact with you. Offer variety in resources and multimedia. Find ways to interact through events. If you’re building a community site, go easy on bells and whistles, execute your promise clearly, and better than anyone has before. Then use extra resources to find more ways for people to converse, interact, create, and share while on your site.
• Be obsessed with easy.
  If you think something is easy, make it easier. When you’ve done that all you can, ask your grandmother or someone who’s never seen it to try using it without directions. If they don’t breeze through it, go back to the drawing board to make it easier.yet
• Ask visitors for feedback and ideas on new ways to use the site.
  Let the rule be that everyone gets to pick their best way to do things. That develops into the kind of space that has the climate for relationships.
• Build ways into your site to link out to and to celebrate your participants.
  Showcase your heroes. Begin with the folks who help you build the site. Give away five great referrals every morning and five more in the afternoon or evening. People notice folks who appreciate others.

If you invite folks to be part of a powerful idea, you’ll find that you suddenly have a knack for making spaces where people collect, connect, and start conversations. It might have something to do letting people help form the environments that they’re going to inhabit. It’s like painting a house that we’re going to live in — pride of ownership.

Barn raising has always been a brilliant strategy — building the relationships while you’re building a site.

It takes a little practice. And it takes leadership to let go enough to get the good stuff without getting the chaos. The best results always calls for the best from each of us.

I’m hoping as we build barns we might bring some Field of Dreamers to work with Barn Raisers on a community site. I thought maybe they might like the process. Do you think the two together would have a chance of success?

–ME “Liz” Strauss
Work with Liz!!

It’s Time to Reach Our Best Hand Out to the Folks Coming In

Filed Under Successful Blog, The Big Idea | 30 Comments

Did You See the Discussion?

Yesterday’s discussion about playing for keeps was a peek at a the idea it’s important to our best selves to what we do. The best people connections in life and business happen when our inside values are visible on the outside. Or as John Haydon said in the comments:

… whenever I am being honest with myself and authentic with others, I don’t even have to ask if I’m walking the walk.

Why Here? Why Now?

Each wave of new bloggers and social media practioners finds a different socialsphere. They arrive a little further from where it all began. The information, tools, and practices change and move from hands to hands. People find new uses for the tools. People use the tools and application in unintended ways.

The socialsphere changes a little with the integration of each new group.

It’s getting harder to tell the authentic practioners from the frauds. One cause could be that not enough of us are clear about the expertise we offer or how competent we are.

Soon the waves will be larger — more in the form of companies. The companies will come with goals / plans, money, and their own traditions and histories. Some wlll learn the tools, join communities, and understand the cultural shift the tools were made to facilitate. Some will learn the tools, but succeed by applying them in old culture ways. It’s likely some will try the tools and fail miserably.

And a new generation is arriving who’ve been using and testing the tools while they get their degrees. What changes will they bring?

We want mainstream arrivals to succeed and to grow what we started rather than accidently knock it down. Yet, it’s almost as if we’re the company and they’re the customers now. Like customers responding to a product, they’ll decide whether social media works for them.

Mainstream definition of social media and its success or failure will define the culture of the Internet.

In an apprentice environment such as this, new arrivals are only as good as the one who teaches them. It’s natural for people to study the folks they connect with most quickly and trust the most. That would be the first people who look competent, who talk with intelligence and confidence, and if at all possible, who already know their friends.

Right here. Right now.
It’s time to reach our best hand out to the folks coming in.

4 Steps to Raise a Barn and Build a Bridge

The plan that is unfolding begins with this model project. It’s planned to be the first of many projects for many people on the Internet. If you have a dream project on the shelf, you might start yours and track it alongside this one of mine.

This project that I’ve named “Don’t Tell ‘em, Show ‘em” involves bringing out the best of this blog, of myself, of the SOB list, and in a second part, help for others to do the same. It’s a barnraising and a bridge building endeavor that has these four traits.

• The project is a business and community idea.
• It’s a barnraising in that the community is invited to participate in building the space made for them.
• It’s a bridge building in that businesses and individuals offline and outside the community are invited to participate. It’s a natural way for new arrivals to learn culture of the social web.
• The project will have a date upon which it will be complete so that everyone gets the payoff of feeling and seeing success.

Then the folks who can will raise more barns and build more bridges on the next projects.

The process will be open. I’ll keep you in the plan as it unfolds. I’ll tell you what’s happening. I’ll ask for help when I get stuck. I plan to get attention, raise the bar, and show the value of what we’re about. If you have ideas how to do that better, faster, louder, or more efficiently — where to go what to start — if you have skills to volunteer, or if you want to track a project of your own, I’ve a comment box below. C’mon let’s talk.

–ME “Liz” Strauss
Work with Liz!!

Related:
Why Play the Game, If We Aren’t Playing for Keeps?

Why Play the Game, If We Aren’t Playing for Keeps?

Filed Under Motivation/Inspiration, Successful Blog, The Big Idea | 82 Comments

A Story of More than That

I’ve bought five homes. From the time the real estate agent was engaged until the offer was made not one took longer than a week. Two offers were completed in a single day. The real estate agent in Austin told me that in 25 years we were his only clients who actually purchased the house we said we were looking to buy.

I chose my university the same way.

I married my husband 42 days after we met — 24 years and 11 months ago.

My point is I know how to make a decision. I have a good sense of who I am. . . .

Yet I’ve been thinking about redesigning my blog for almost a year. Obviously it wasn’t a case of finding a new template. It’s a story of more than that.

Unwieldy Blog Unwieldy Me

Sometime around last October I realized that my blog had grown unwieldy. People can’t see the content or how it reflects me. The writing blog, the business blog, the branding blog all sit buried beneath pages. That same October, I realized that my personal presentation was in the same unwieldy state of outward presentation.

I took time to map out how to solve the blog problems. I took even longer to work out the same things about me. That done, I started looking for how to get the work done and get my life in order.

I Was in the Game . . . Not Really

Every day, I kept bumping into things that reinforced what I’d learned or suspected. Some incidents were small. Some events were larger.

At SOBCon08, I came face to face with a fact.

I was in the game, but I wasn’t playing with all that was in me.

I looked around and saw I wasn’t the only one that was holding back.

And the question stood in front of me.

Why play the game, if we aren’t playing for keeps?

And it stayed with me.
They have their act together better than I do.
Oh God, another “bad hair day” video.

Why should anyone believe the shoemaker makes fabulous shoes if his own shoes are ratty? The shoemaker ought to be wearing the best shoes in town.

It’s a rationalization, a total disconnect to think otherwise.

Why do we let ourselves off the hook on that?
No famous shoemaker ever wore ratty shoes.

If we’re not the best examples of our own talents, if we’re not walking our values, might as well hang up our uniforms — why would anyone waste good time and money on someone who’s heart isn’t in the game?

This isn’t just about shoes. It’s about people seeing what we can do.

Can people see you?

I’m Getting in the Game for Keeps . . . How About You?

People have relationships with people they can “see” — real people — people they trust. Social networking, social media, social anything is about connecting people with people. It’s relating, showing up, revealing something about the who we are inside.

We trust people whose inside values are visible on the outside.

That means giving a sign that we see them too and understand their values.
Time to quit talking about blogging in our jammies. It doesn’t make sense to people who don’t know our culture.

I’m getting in the game for keeps.
I’m showing up for the people in my life and my business. Gonna let them and you see me learn as well as let ‘em see what I already know.

I used to think “Don’t tell ‘em, show ‘em,” was just a writer’s line.

It’s more. It’s a way of living.

Talk is cheap.
Showing up, showing who we are is relational gold.
If you value people in your life — business, social, friendship, family . . .

It’s okay to let people see you trying.
Trying happens right before succeeding.

How much
can they hear
if what they see
isn’t all that we could show them?

What would be easier if we got the offline world to take the blogosphere seriously?

–ME “Liz” Strauss
Work with Liz!!

Connection Central: Are You Letting Customer Relationships Pass You By?

Filed Under Inside-Out Thinking, Perfect Virtual Manager, The Big Idea | 14 Comments

Don’t Let One Customer Click Away

One customer. That first customer. That next customer. Will that customer click away before you connect?

Most businesses don’t realize that the missing out on a single customer relationship is more costly than it appears. The customer that passes by today doesn’t mean the loss of one sale. That one customer gone represents

• today’s sale
• every purchase might have returned to make.
• and every friend that customer might have brought to the business in future days.

Every customer that doesn’t connect takes those benefits to another business.

Strong businesses are built on strong relationships. Strong relationships are built on connections that stick.

Connection Central for Solos Opens Today

I’ve been working on a way to make useful 20+ years of education, the strategy, business, and relationships. The result is a sleek and flexible set of courses called Connection Central for Solos. They’re smartly focused on conversations connections, relationships, customers and paying the rent.

Connection Central is two carefully crafted curriculum — one stands alone, one comes in three versions. Each is designed to show you how to attract, delight, and form long-lasting relationships with customers. Both offer solid methods and strategies you can use to connect quickly, profitably, and predictably. I only made two because I only have so much time

Connection Central for Solos

Choose the course that fits your situation. Or call to discuss something tailored precisely to what you need. Visit SOBNet: Connection Central. If you have questions, call or email me. Don’t let those customers keep passing by. Isn’t it time that you connect?

TeleSeminars are available to limited number immediately.
The first session of the email course will begin January 20th.

–ME “Liz” Strauss

Holiday Shopping 2007: The Business of Matching Hot Gifts to Cool People

Filed Under Inside-Out Thinking, Perfect Virtual Manager, Successful Blog, The Big Idea | 6 Comments

Buying Is a Business Skill Too

They call today, Cyber Monday, the busiest shopping day on the Internet. Folks in the US, returning to work after the Thanksgiving holiday, realize that the shopping window to the holidays is limited and that the sales have officially started.

We seem to be getting the hang of this online shopping thing.

Forrester Research says this year’s sales are projected to be up 21%. Consumers report that online hot spots that are taking off include jewelry, apparel, and accessories. As a buying group, we also getting more interested in free shipping and turning down “extras” in the form of gift wrap and overnight delivery.

Matching Hot Gifts to Cool People

Beyond the sheer fun factor, the ability to match a well-chosen gift the right person is a fabulous business exercise for any person who serves other people . . . bloggers who write for readers, folks who who work with clients . . .
at the heart of great gift giving is the passion to deliver something folks really desire or need.

That, of course, means starting with the people we’re “serving.” With that in mind, I’ve organized this list by the people not the gifts.

For the “IN” Crowd

Be they 5, 50, 500 years old, these are the folks who hang with the coolest crowd. They know what’s “in” often before we’ve even heard it exists When we shop for them it’s good to keep in mind one rule: Timing is everything. What they want will be in short supply. Buy their dream gift early in the season.

Watch the popular searches, if you’re not sure. At the moment, these are the predictions for what will be hot this year.

PS3, Wii and Elmo were among the top 15 product searches on Yahoo! Shopping, according to Chris Saito, the company’s vice president of products. Elmo placed at No. 13 on the list. — CNN Money

For the Musical Kids in All of Us

Toys that work with our MP3 players. C’mon they’re not just for kids.

Singing Barbie is a diva. Yep she’s a diva with all of her hair. This Barbie will answer her cell when you put it up to her ear. I’m sure some human divas don’t do that or do that well. The doll will perform three prerecorded tunes or will “lip sync” and dance to songs on your MP3 player.

Mattel’s “I Can Play Guitar System” takes Guitar Hero to a new level. Plug the minature into the TV, match the color-coded song notes to the color-coded finger position buttons along the shorter strings. Earn points and move up through the levels. $99.99

Hasbro’s “Power Tour Electric Guitar,” is made in partnership with Gibson. This minature electric guitar has 4 play modes, 12 preloaded songs, and can plug into an MP3 player.

For That Favorite Techie

To know a techie is to love one. To love one is to know that they have precise tastes. When in doubt, let them pick what they want.

Take phones, for example, a blackberry user wouldn’t be caught with an iPhone. Jeremiah suspects the Nokia could lighten his equipment load because of it’s 5 megapixel camera. It’s often a matter of individual needs and preferences. Buying a phone these days is like buying a car. The research takes 53 times longer than the purchase.

The Flip is popular, especially among nontechies– like me — trying out video. Emily Price is an expert on camcorders. I’m not even going to pretend to know more than what I’ve already said on the subject so far. Michael Carr at About.com discusses digital cameras in every price range. Digital Photography Review can keep you up to date on which cameras are popular.

Some folks just like to know where they are . . . Check out GPS devices.

Though someone told me yesterday he wants a Macbook Pro and another said she was looking at cool laptops. Before you buy me either, I’m wondering whether I want to wait for Tablet.

Still most everyone agrees, you could do worse than this Give One Get One laptop deal.

For Folks Who Love Low-Tech Too

Low tech can be incredibly elegant.

Which of the moleskines is your favorite? I’m partial to the tiny cahier ones that fit in my back pocket without discomfort.

An elegant writing instrument can make what we say seem more important. A note written with a beautiful pen seems to have more meaning.

Anyone with too little space or a collection out of control might be turned on by elegant organizers.

That graduate in that first career job might like something elegant to carry and use in business situations.

Then, of course, there’s tickets to trips, concerts, plays, games, and special events.

For Folks Who Don’t Treat Themselves

Some folks seem to have everything they need. For these folks, why not try a twist on the usual to offer them some luxury they wouldn’t get for themselves?

Instead of a new bathrobe . . . the most expensive, luxurious bath towels. Every day will feel like a royal stay at a fine hotel.

Instead of gloves, and hat . . . a cashmere scarf. When they wear it to the grocery store, they will feel as if they are going to an oscar-award event.

Instead of a new blanket or sheets for the bed . . . a fabulous new pillow or a feather bed. What better gift than beautiful sleep?

Think smaller, but more luxurious.

Holiday gift giving is a perfect time to practice Steve Farber’s Extreme Leadership philosophy, Do what you love in service to those who love what you do. It’s a great philosophy in business and life that fits any time, anyplace, anywhere.

How will you match the perfect gift to each person on your list this year?

–ME “Liz” Strauss
Work with Liz!!

Be sure to check the Wall Street Journal for more information on perks Online Retailers will be offering this holiday season.

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